Blog
Would you shop from a brand you can’t trust?
Summary To gain trust from customers, focus on testimonials and verified reviews. People like to see what others think about your products and services. Offer
Did you know youre missing out on business opportunities with Voice AI?
Summary Millions of people ask Alexa questions every day, so there's a big chance to get your business noticed. If you want Alexa to recommend
How YouTube Converts Leads Like CRAZY
Summary I believe YouTube is essential for any online business because it converts better than any other platform I've experienced. Let me explain with an
Why EVERY Business NEEDS a YouTube Channel
Summary When I started my YouTube channel three years ago, my business growth skyrocketed. It's easier than I expected. YouTube is essential for any online
Think your social media strategy is ready for 2025?
Summary I believe the most important part of a successful social media strategy is targeting the right audience. It's not about how often you post
Tired of your ads underperforming?
Summary To prevent ad fatigue, I recommend using frequency caps. This means controlling how often the same person sees your ad. Frequency caps help avoid
Why Human Expertise Will ALWAYS Beat AI
Summary People prefer human content over AI-generated content because they trust real experiences from real people. When planning a family vacation, you wouldn't rely on
Fancy Emails Are Killing Your Open Rates
Summary I reviewed 23 businesses and checked their email open rates over the past 6 months. We changed fancy design emails to mostly plain text
Your Emails Are Failing Heres Why Youre Landing in Spam
Summary To get a 30% email open rate, scrub your email list regularly. This means removing people who don’t engage with your emails. Think about
Your Brand Will Never Be Like Nike or Apple (Unless You Do This)!
Summary Your brand is more valuable when you create a strong identity. Look at brands like Nike, which sell $20 shoes for $200. They don't
The REAL Story of Google and AI
Summary Google wants to stay the top search engine, so they need to go slow and not lose users' trust. They know large language models
AI Wont Steal Your Job, But It Could Destroy Your Credibility
Summary AI can enhance your work, but misusing it can damage your credibility. If you use AI to take shortcuts, people will notice. They will
The Secret Tool for Flawless SEO
Summary I tried using Surfer AI to generate content and it overcame challenges I faced with other AI tools. To start, I typed the keyword
Without a known brand, you dont stand a chance!
Summary Your brand is your biggest tool for success, especially with AI and marketing today. Building a brand like Michael Jordan's is more powerful than