Summary
People enjoy feeling like they have made something themselves. When Betty Crocker asked people to add an egg to their cake mix, instead of just water, the cake felt more homemade, and people bought more of it.
Letting people put in a bit of effort can make them feel more satisfied with the result. If you make everything too easy, they might not want to do it at all.
In marketing, there's something called the Hoop Theory. It means if you make customers go through small steps or "hoops," they feel a sense of achievement, making them more likely to do it.
- You can use this idea for your business by making small tasks for people to complete, like a two-step checkout process. First, ask for their name and email. Once they've done that, they feel more inclined to finish the next step.
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How To Take Action
I suggest implementing ways for your customers to feel involved in your product, much like Betty Crocker did by having people add an egg to the cake mix. Think about how you can let your customers add a little extra effort to make a product or service feel more personal and rewarding.
A good way of doing this is through small tasks or steps that lead to a bigger goal. For example, if you have an online store, try a two-step checkout process. Start by asking for simple details like their name and email. Once they do that, they’re more likely to continue and finish their purchase.
The Hoop Theory shows that a few simple steps can make people feel accomplished and more satisfied. Consider using this idea in your marketing. Ask your customers to complete small actions like signing up for a newsletter or giving feedback before unlocking exclusive content or discounts. This helps them feel like they’ve earned something valuable.
In summary, allow your audience to feel like they're part of the process. This doesn’t need to take much time or money. Simple, low-cost steps can significantly increase engagement and satisfaction, helping you grow your business or personal project.
Full Transcript
Betty Crocker used this crazy dark psychology trick to get people to buy more cakes they had this self- baked cake where people just add water to the powder and then boom pop it in the oven and you have a cake people didn't buy it they felt like it was cheating adding water to some powder mix and put it in the oven people felt that they weren't actually making the cake so what did they do they told them add the water and the Egg just as simple as that one change in where people now have to add an egg they felt that they were baking and cooking so people started feeling satisfied and bought their cake mix sometimes you got to let people put in the effort if you make things too easy for some people it makes them not want to do it in marketing we call this the hoop Theory when you make people go through hoops where you make things a little bit harder for people and then it gets easier and easier over time they feel more satisfied and they're much more likely to do it the way you can apply this to your business is simple things like a two-step checkout on the first field if you just asked for the name and email people like ah already did some of it on the Second Step they like ah might as well complete the rest
