Summary
- Marketing will get tougher as AI leads to more content creation.
- Currently, around 4.8 billion pieces of content are made every day. This includes blog posts, videos, images, and podcasts.
- Not all content is online; some might just be on someone's phone.
- In the future, this number could grow to 6, 7, 8 billion or even 10 billion pieces.
- With all this content, standing out will be a big challenge for businesses.
- It's important to find ways to make your content noticeable among so many.
Video
How To Take Action
I would suggest focusing on making your content special and easy to find. As more content gets made, it’s like a huge ocean where you want your little boat to be seen. Start by knowing who you want to reach and what they care about. This is your target audience. Create content that solves their problems or makes them happy.
A good way of doing this is to be clear and simple in your message. Use words and pictures that show what makes you different. Tell stories that people remember and want to share with their friends. You don’t need fancy tools for this; just a good idea and a smartphone can work wonders.
Think about where your audience hangs out online. Be present on those platforms and join the chat. You can join in by commenting on posts or sharing your own tips and tricks that are helpful. This makes people notice you without spending a lot of money.
Another way is to use smart words that people type into search bars, like Google. This is called SEO. Make sure your words match what people are looking for. This way, your content pops up when people search for stuff you talk about.
Lastly, keep trying new things and see what works best for you. Change your plan based on what you learn. This helps you stay ahead and keep shining even in a big, noisy ocean of content.
Full Transcript
marketing is going to become harder and harder going forward because of AI there's roughly 4.8 billion pieces of content created on a daily basis when I say 4.8 billion I'm talking about blog posts videos images podcasts the list goes on and on not every piece is published on the internet some could just be on someone's iPhone but that's a lot of content so what is it going to go up to now it's going to quickly go up to 6 billion 7 8 10 so then now that when you have all these pieces of content how do you stand out from the noise and I think that's going to be the biggest problem for organizations
