Summary
- I see that the best content is about new topics. People are curious and want to learn things they've never seen online before.
- It can be tough for AI to create truly unique content because it's often based on existing data.
- Many companies are using AI, but they forget to set clear goals or KPIs (Key Performance Indicators).
- Just using AI isn't enough. It's important to ask, “Is it helping us get more traffic or leads? Is it boosting our sales or revenue?”
- If AI doesn’t help reach your main goals, then it's not serving its purpose.
Video
How To Take Action
I would suggest focusing on creating content about new topics to capture people's curiosity. Start by exploring areas in your industry that haven't been widely discussed. This doesn't have to be expensive or time-consuming. You could spend a few hours researching online, attending industry webinars, or even talking to experts in your field. Then, share what you learn through blog posts or social media.
A good way of utilizing AI is to set clear goals or KPIs before starting any AI project. Define what success looks like for you, whether it's more website traffic, increased leads, or higher sales. This doesn't require advanced tech skills—just clear thinking about what you want to achieve.
It's important to ask yourself if AI is really helping you reach your main goals. If not, re-evaluate and adjust your strategy. Sometimes a small tweak, like changing how you use AI tools for analyzing customer feedback or optimizing content, can make a big difference.
Remember, just using AI isn't enough; it's about making sure it helps boost your business. Look at the results regularly. If AI is not adding value, consider other tools or strategies that align better with your goals. This way, you're not only saving time and money but also focusing your energy on what truly benefits your growth.
Full Transcript
if you look at the content that's doing the best in today's world it's people talking about new stuff it's hard to do that with AI you people want to hear stuff and read stuff that they have never seen before on the internet what we're seeing with most organizations are they're using AI but they're not adding kpis so they'll spend a year using AI like look at all this cool stuff we did did you get more traffic no did you get more leads no did we get more sales no did we generate more Revenue no if you're not using this technology to help you with your main goals what's the point
