Summary
- SEO is critical to driving business success, and mastering it can significantly increase your income potential.
- Focus your SEO efforts on solving one to three core problems, especially ones that bring the most financial benefit.
- Understand the five stages of customer awareness, emphasizing the 'most aware' stage where sales are most likely.
- Start by dominating branded, product-focused queries and gradually move up the sales funnel.
- Use tools like ChatGPT for generating content ideas but rely on comprehensive data analysis for keyword selection.
- Employ SEO platforms like Rankability to leverage NLP phrases and SEMrush for extracting existing keywords.
- Conduct keyword gap analysis to identify where competitors excel and where your content might be lacking.
- Implement a strategy for 'topic domination' by focusing deeply on one core topic at a time.
- Begin with creating robust content on your website and use retargeting to convert more visitors.
- Use multiple channels like YouTube and LinkedIn to spread your message and maintain consistency in content themes.
- Build trust through earned media like backlinks, PR, and user reviews, focusing on platforms best for your business.
- Ensure website content matches search intent and maintains human engagement to improve SEO performance.
- Analyze engagement metrics using Google Analytics to identify underperforming pages and areas for improvement.
- Employ tools like Mouseflow for user behavior analysis, enhancing website interaction and experience.
- Understanding trust signals off your website is equally important, such as working on earned and branded media assets.
- Stay focused on your core SEO goals, covering topics related to your business without diverging into unrelated content.
- Strategies like linkbait can help attract quality backlinks essential for improving site authority and visibility.
- Consider outsourcing digital PR efforts to specialized agencies if it fits your budget and strategy.
- Always ensure your content makes humans happy, as user satisfaction is critical to SEO success in the long run.
Video
How To Take Action
I would suggest implementing the SEO strategies by starting with low-cost and high-value tactics. First, focus on solving one main problem that brings the most financial gain. This keeps your effort streamlined and impactful.
Another essential step is understanding your audience, especially those who are 'most aware' of what you offer. This group is easiest to convert into paying customers, so tailor content to address their specific needs.
A good way of beginning your SEO journey is by mastering branded queries—someone already searching for your product or service is easier to convert. Use keyword tools like SEMrush to discover what keywords your site already ranks for, and explore keyword gaps where competitors excel.
For content creation, try using ChatGPT for basic ideas, but always back this up with data to choose effective keywords. Prioritize the creation of high-quality content on your website first, as this is the foundation of your online presence.
Consider building trust through backlinks and positive reviews, as these are strong signals of credibility. Use platforms like Rankability to help find relevant phrases and connections.
Finally, analyze your website’s performance using tools like Google Analytics to identify underperforming pages. This helps you understand where user engagement can be improved, ensuring your website matches search intent and provides a great experience.
Focus on making your content enjoyable and useful to humans, as their satisfaction is key to long-term SEO success.
Quotes by Author
> #### "SEO is one of the most complex yet rewarding marketing channels out there"
> #### "Master it and the skies the limit for your income potential"
> #### "You can help businesses achieve incredible results and even use SEO to grow businesses you start and own"
> #### "Most aware is where the money is made"
> #### "Make sure you focus on that core thing that you're trying to focus on"
Full Transcript
SEO is one of the most complex yet rewarding marketing channels out there Master it and the skies the limit for your income potential you can help businesses achieve incredible results and even use SEO to grow businesses you start and own in this video I'll break down exactly how to do modern SEO in an aid driven world this is your ultimate guide to crafting an effective SEO strategy in 2025 and it's the only video you'll need to watch to master the fundamentals the first part of SEO that you have to understand is omnipresent SEO so this is something that's changed over the last couple of years and it used to always be just about Google because it was the dominant force in the SEO industry but that is not the case anymore to be able to do SEO the right way we have to attack multiple platforms so here's what this looks like so number one what problem do you actually solve so for the example I'm going to be giving you is in the context of my SAS company rankability so the problem that we solve is content optimization okay for SEO so that's the main problem that we solve and so what I want to do is I want to start to train the algorithms training the large language models on the fact that we are an authority on that topic so this is why it's so critical to identify what are those core problems I'd say no more than like one to three problems that you really solve but I would just focus on one at a time so find that one problem that really matters to you that's going to make you the most money in your business or in your client's business and then we're going to move on to the next most important part which is understanding the five stages of customer awareness so this is like so so critical I cannot stress this enough we have to get this right okay because this is what will help you focus your efforts on the keywords and the topics that really matter for your business in the traditional awareness stages you'll have unaware as the first one and it goes it bleeds into you know most aware at the end but I actually like to flip that around because I think it's much better to focus your resour ources on the stage where you're going to make the most money right so most aware is where the money is made so the reason this is colorcoded is because red means hot meaning like you're close to making a sale and as we go down it gets progressively colder as far as the user on your website okay or that's consuming your content in general all right so we do need to hit each stage but I recommend starting here and then working your way up the funnel not necessarily down the funnel and so this is what this looks like in a practical envir so in most aware you'll see rankability pricing content Optimizer all very branded specific queries that if they if as someone searches this or someone finds a piece of content about this the likelihood that they're going to convert is much higher compared to other things okay and then we go down to the next one which is more product Focus so you know comparing rankability verse one of the competitors or looking at reviews these are all things that we want to start to dominate as far as our presence this is if you're not dominating here then going after all the top of the funnel stuff is not going to be beneficial you have to dominate this first then move up the funnel okay and then solution aware these are the things that are not actually searching our brand right so we're starting to create content about content optimization tools and SEO content writing software and onpage SEO tools and XYZ okay and then as you can see as you go further up the funnel the amount of topics that exist gets much larger right just starts to expand out so then we start to look specifically at the problem and the problem here that we're solving is content optimization okay so this going to be more focused on the strategy and the information the education around content optimization not necessarily like here's the tool that solves this problem right and then finally and in the unaware stage it's going to be focusing more on the broader topics and so the way you want to think about is we're going to push the the person into each stage of the funnel so if they land in the in the unaware phase our goal is to slowly push them through each of these different layers So eventually they end up in the most aware section so now the question is how do you actually find these ideas well there's several techniques you can use here a few so the first technique you can use is to use chat GPT so you can create a very very simple prompt and then just make sure you focus on that core thing that you're trying to focus on then this should be a topic that's really going to help you drive Revenue Okay so then tra gbt will produce some pretty decent ideas but once again you know these these are just kind of rough ideas that you can work with right you can take these seeds and do additional research I would not make this your form of keyword research because you also need to have the data to be able to make good decisions on actually what keywords to select but this is a good place to start just to get the idea machine rolling and then we're going to go to the other tools to start to investigate this further so the next technique I like to use is actually to run that core top IC through rankability because what we can do is we can look at the NLP phrases to also start to get some seeds to what's relevant to our main topic so if content optimization is our main topic you're going to see that there's a lot of other micro topics here that are directly related to that so title tags keyword stuffing optimizing content obviously relevant keywords internal links you get the point there's all kinds of relevant phrases and each of these are seeds to go and create supporting content around around our main topic and then the next technique you should use is actually put your domain through semrush and then go to organic research and then actually go and Export your existing keywords okay this is really important so we go here rankability is a new site so it's not a huge keyword profile but the point is we're going to go and Export these ideas and then we're going to go H and now we're going to have the data to actually make some educated decisions about what keywords to actually attack and then it becomes even more critical when you're working with the newer website to do a keyword Gap okay so put your site through here and then we're going to find a competitor that we can go and create similar content around and we're going to see where are our deficits okay so we're going to go to untapped and we're going to see all the keywords that they're ranking for uh and specifically we can go and sort this by position so we'll make sure we're only looking at their top 10 meaning we're only looking at keywords where they're actually in the top 10 and now we've got a bunch of great ideas to go and and attack and what this is telling us is that there is a gap as far as our Authority and content okay so this means we need to go and attack these keywords to be able to actually you know train Google's algorithms and other large language models and search engines that you know we actually are an authority on this topic okay so this is what we're doing we're using these techniques at our disposal to create a really strong keyword map okay so now moving on to part three which is what I call topic domination so like I mentioned youve probably heard topic author or topical Authority those are the kind of similar Concepts but for me I'm thinking more about how do I actually dominate this topic to the fullest extent so you're going to pick one core topic and I'm going to show you what that looks like so if you don't know where to start the best thing to do is just use chat gbt so use this prompt here and run this through chat gbt okay and you'll see now I put the prompt through chat gbt and it gave a bunch of great ideas it's all these different ideas and where I can actually create and distribute this content across different platform forms okay so this is a really good place to start but I want to show you what this looks like when you really start to take this seriously so let me show you okay so this is not to overwhelm you but I just want to show you what a real content strategy looks like okay so what I did is I took one seed here which is content optimization tools okay this is just one topic all right and this is the amount of support that we should be building around our most important topics the topics that we know if we drive awareness and visibility around these topics we're going to be able to drive Revenue okay so for me I'm focused on content optimization tools because that directly links to the product that I sell which is rankability okay so when we're looking at this this is not in any particular order and I want to show you the proper order to attack this okay so number one your website okay always begin with your website create that pillar piece of content that's really really good around that core topic and I'll show you kind of what that process looks like here in a second like more specifically but a high level focus on the website first okay that's critical this is the pillar of what we're doing here now with the website the next thing I want to do think about is obviously we're going to drive traffic to our core offer so in in the context of what I'm doing I'm driving it back to rank ability.com to try to drive free trials typically in most situations though only let's say two to three% at of users at any given time are ready to actually take action so that means 97 7% of people that see this content aren't going to convert at all okay so what do we do about that well we give them other offers and we drive more visibility so there's two ways to do this number one we set up retargeting okay so we go to Facebook Instagram meta and we set up retargeting there okay so that means they leave our website they go to Facebook to look at C pictures and then they see our stuff right that's what we're hoping to do because we're going to drive them back to our lead magnet okay because if we get them to conver on a lead magnet then what we can do is we can send them through a nurture sequence right we can get them to know like and trust us and the goal of doing all of this is to bring them back to get a free trial so if you think about it this way we only get let's say 2 to 3% give or take from someone looking at this content and doing a free trial but if we add the retargeting and the email nurturing process in here that may give us an additional 3 to 5% so we are getting a significant increase in free trials just by adding this extra piece in here so without this you're going to be on that content hamster wheel right and you can do it like you certainly can do it but we want to be thinking about more as like all right we need to get people on our email list and we need to get them to know like and trust us and email is hands down the best technique that you can use because at the end of the day all this stuff I'm showing you here we don't own really any of this the only things that we truly own is our website and our email list so these two things are like critical to the success of not only your content marketing strategy but just your business in general it's I cannot stress it enough okay so once we've got this squared away then we're going to start to think about all right how do we build more support around this core idea outside of just our website email the next logical step for me personally is to go to YouTube okay because what you see here is we're going to attack long form so you know best content optimization tools basically taking this concept turning it into a script recording it for a YouTube video okay and then also doing a short I'll show you what this looks like for example so just to give you an idea of how important this is to attack multiple channels we see Google here and so you'll see I have an actual video here ranking here right and now the funny thing is this was only published about a month ago and it's been ranking for a very long time yet my actual post that I created here hasn't beat that yet right and this is been around since I think September the first version of this was in September and so the amount of time that it takes to rank in traditional search results is much longer it takes much much longer than just producing a YouTube video on a channel that has a little bit of authority so the point is is we need to be thinking about this multiple touch Point multiple platform attack so this is what we want to do when you think about creating these supporting topics on other platforms that are specific to to that platform and native to that platform okay once we've attacked YouTube then we should start thinking about micro content for social okay so this will be business dependent but in the context of B2B obviously linkedin's a big one and X is also a big one but then you've also got Tik Tok and Facebook threads Pinterest Instagram the list goes on and on but the point is is figure out which ones are most applicable to your specific business or your client's business and then start to create that micro content notice one theme Here about all this micro content it's all very very specific to this one idea right because like I said we're going for topic domination we want to dominate our topic and we do this just one granular Topic at a time okay so we're starting with content optimization tools once we've dominated this then we move on to the next one okay so then from there we're going to be looking at other opportunities as well right we're going to look at Outreach so actually doing Outreach to other pages that have talked about content optimization tool and saying hey we also have a Content tool is there an opportunity for us to collaborate right so you're working to try to get listed on those other articles or other platforms we're also going to be looking for opportunities to get interviewed on podcasts about the exact topic that we're trying to build Authority on and then lastly write guest posts on other blogs about the topic that you're trying to build Authority on okay so this is a full comprehensive approach and yes this is very difficult to execute yes this is going going to take you time but this is the difference between people that will succeed in SEO today and also with the large language models okay this is what it's going to take to really go to that next level uh and if you want to crush your competition the good news is they're going to be super lazy so they will not do this I'm telling you they will not do this so if you're watching this video you are already ahead by seeing this but what's really going to help you get ahead of your competitors is actually doing this is actually going and attacking in this way okay and this is just the first layer right we're we're building all these supporting pieces of content and this is layer number one but the next layer is building support around this core topic okay so I've showed a few examples of what this looks like but like I track everything for rankability all the tests that we do and I'll just show you what this looks like all right so to build real support I want to show you how deep you really have to go okay so we're just going to look at this core topic of content optimization tools you'll see we've got the core idea here okay so this is the core topic that I've been focusing on here and I've been talking to you about which is conent optimization tools now of course a lot of businesses I see they'll write you know one asset around that idea and then that's it they'll be done I don't recommend that go a mile deep on these so for me I build this one as my my pillar piece of content and then all of these supporting assets is about 38 supporting assets around that topic okay and I'm just getting started like there's so much more to cover just in this one little cluster okay so just imagine the possibilities I haven't even touched talking about these topics on the other platforms yet right so just imagine the layers and the layers that you can build around your core topic and I can tell you there's not a lot of people doing this so this is an advantage that you'll have by watching this because if you do this it will not be easy uh it's not going to you know quick but it's going to get you big results okay and this is what we're going for we're going for big huge results and like I said topic domination is the goal but before we do anything else the very first step in this process is to create that specific pillar article so here's what we need to do so when we go back to rankability and we run the keyword through the content Optimizer what we want to be thinking about is trying to find angles for differentiation but not going too far off the path as far as relevance so I've had to learn this lesson many many times where I find an angle that's really really different than the competitors but the problem is it wasn't as relevant as the competitors and so relevance always beats just pure differentiation okay but you want to have both of those in there so for example we'll actually run my page through here and you can see what we want is we want to see that the topic has been covered very very well okay so the Topic's been covered really well well and that's kind of like part one but from there what we want to do is we want to make sure we have Information Gain okay on this specific page meaning there's unique elements in here now based on what you want to the way you can kind of measure this is obviously in in the context of rankability you'll see green is is implying that you've covered the topic okay the amount of times that you mention a keyword is irrelevant what matters here is that we cover the topics here okay but aside from that what you actually want to see in your content is a lot of white we want to see a lot of white space in here because if we see a lot of white space that tells us that we're talking about things that the competitors are likely not talking about okay and that's what we want if you see just like all green it means you're basically a cookie cutter of a competitor you don't want that okay so the way that I look at this is like all right how do we if we're number five what can I do to make this page better now the next question you probably have is what do we do uh as far as human writing it and AI writing it okay so I actually have a formula for this to make this decision all right so here's what it looks like okay so this is a very simple criteria that I use and I've been creating AI content uh even before chat gbt came along I was using Jasper back then uh so I've been doing this for a really long time and and been testing so many different things over the years to see what's kind of like the best framework and what I found is on the left hand side the the lower the competition for the keyword the better it is to just use AI content okay just across the board if it's lower competition you can see great results with AI content okay and the reason is when I mean competition I typically mean the quality of the content and the overall authority of the sites that are ranking okay so when you see there's a big deficit there like okay you analyze a keyword you got a lot of weak content you've got a lot of weak competitors from a link profile perspective that's a prime situation to just use AI content because it's going to be the most profitable move on your part okay but as competition grows the need to use human content becomes much more critical okay so for example the one we've been talking about here for Content optimization tools I couldn't get away with pure AI content um it probably just would not work so instead of even thinking about doing that I just went ahead and wrote and actually wrote that content myself because I knew it was just too competitive to even stand a chance and it would probably just be a waste of time okay okay so as competition grows the more you should shift over to human written content um and there's a lot of stuff in between here right we're talking 100% And 100% but in between there's a lot of little mixtures of things that you can do I have a lot of content that's AI assisted right so we'll use the AI to you know create a lot of the elements of the content and then have a human come in and clean it up and add unique elements and add the uniqueness into it so there's there's not like a black and white formula for this but if it's really low competition you can probably be 100% if it's really high competition I'd probably stick with human written content so you can get everything else right in your SEO process you can get your content strategy right you can create perfect content and you can focus on omnipresent strategy but if you don't actually make humans happy on your page and on your website you're going to run into some SEO problems so that's what I want to focus on right now so these are all the things you need to consider when you think about actually optimizing for human happiness okay so let's kind of walk through this process real quickly so at a high level the very first thing first interaction that a Searcher is going to have with your stuff is going to be when they actually conduct a search on Google and then they decide whether or not to click on your result okay and that's where click-through rate will come from okay and so this is a highly debated topic but in general it's likely that Google has an expected CTR for every phrase that shows up based on the clicks that other results are getting and so if you're in range you're probably going to be okay but if all of a sudden you know your CTR is significantly lower than whatever that Baseline is it's usually a signal to Google that your result is not relevant to that query so you've already lost at the onset if you're not getting clicks because Google's already determining the relevance of that page just based on whether users click on it or not okay they didn't even look at the content do anything else just based on that signal so it's really really really critical that we our our Pages match the intent of the keyword okay now if we do that well they're going to end up on our page and that's when all this other stuff comes into play so first we have engagement okay and so you can see all the different things that might happen on any given page okay and we want all of these things to happen if possible want as many of them to happen Okay so that's why it's really important to consider adding YouTube videos to your content having a table of contents having things that where users actually have to use whatever the thing is on the page okay these are all really positive signals for that page all right this is what we want we want them to go to a second page on our site we want them to scroll these are all positive signals so the more signals we can create on our page and on our website the better we're probably going to perform not only in Google but also of course to large language models along with that engagement and experience pretty much go together okay with the experience side you're going to be focusing on things like loading speed uh making sure we're actually matching the intent of the keyword right if if our keywords blue shoes we have a page about blue shoes it's is very simple concept but you'd be surprised how many people get this wrong uh and then most importantly looking at the design and then hogo sticking meaning if someone comes to this page they don't get what they came for they go back to Google it's a really negative signal so this is a mixture of positive signals and a couple Nega negative signals But ultimately as long as you satisfy the intent of the keyword you create a page that perfectly matches the intent of that keyword you likely will not deal with a lot of negative signals unless you have some other issues related to loading speed and design uh and you know potentially maybe just readability of the content ultimately and even the quality of that content all right now aside from that conversions okay so you can get all three of these right and this is all good stuff but this is the next level uh some people refer to this is goal completions but really it's conversions so a conversion depends on the site right so like in the context of my business Scotch SEO Academy a conversion is someone actually submitting an application right uh in the context of rankability a conversion is someone creating a you know starting a free trial right so it's just going to depend on the business but at the end of the day we need to see what's that primary conversion objective on our on our content or on our page uh and then also on the site as a whole and obvious ly the more positive conversions and actions are being taken on the site there's a very good chance that Google at least on Google Chrome is tracking us okay we should just assume Google can track everything so in general we should be trying to get as many positive signals on our site as possible and and by the way take take note based on what the top platforms do like if you think about YouTube uh X LinkedIn you know the biggest platforms their number one objective is to keep you on the site right they don't want you to leave their website right so you should do the same thing with your website think about how you can retain users on your website for as long as possible right that's what we should be aiming for all right so we don't have to guess our way through this process we just go right into Google analytics 4 and start looking at some of these metrics up here it's not that Google necessarily uses these metrics in the algorithms but it's a signal that we're doing something well or not well with users okay and we know that user signals user experience likely does influence performance in in the Surs okay so we can use this data to our advantage to identify weak points identify uh platform or traffic sources that are doing really well for us and even pages that are maybe dragging or lagging behind and then we can go and prioritize those pages to improve them right so the one that I like to focus on is engagement rate which is actually the inverse of Bounce rate but we want the engagement rate to be high okay that's what we're aiming for so for me the way that I'll do this is I'll look at my average engagement rate so 54% roughly and anything that falls below that engagement rate is something I want to start to investigate okay so right now you're looking what you're seeing here are the traffic sources but you can actually look at this on a page by- page basis if you use screaming frog okay so you use screaming frog you go to the Google analytics 4 API and then link up the engagement rate here in the settings and that way when you run your crawl you're going to be able to see all of theage engagement rate across all of your pages and then you can filter them by you know lowest to highest and then start to chip away at these pages and see like okay why why are these why are these Pages dragging below average right and and try to figure out what that is and sometimes you'll find that maybe a whole group of pages is suffering from the same challenge right so for me one time I I realized and this is based on actually tracking user engagement on our site that the huge featured image on our Pages was causing users to bounce off so I had a theory that if we remov that users would engage more with the content uh and that actually became true and I saw significant lift in engagement rate on all of our content not just on one page across the board so you're trying to look for those like what's that one thing we can change or shift around that's gonna have a a significant influence on our on our user engagement and user signals okay and then you can use a tool like Mouse flow or hot jar to really help you Aid in this process so you should be tracking users on your site and so user tracking software is incredibly powerful also very creepy but you can see everything that someone is doing so this page you're looking at here uh is showing all the metrics that I can you know I can use to my advantage so you know clicks Scrolls all these things that we can use okay and if we see that once again pages that are doing poorly we can go after those and also look at pages that are doing well like the pages are doing well what how can we do more of the stuff that's working okay so you want to do a little bit of both okay now moving on to the final piece of this equation which is trust signals okay so nothing is more important than what happens off of our website so basically what we focused on so far is pretty much hyperfocused on our website itself our content itself and that's critical that's the foundation of our success but we need to focus on trust signals which is all the stuff that's happening off of our website this is in the order that I think you should focus if you're really trying to build as much trust for your brand and only trying to drive the best uh awareness via SEO or via visibility in the large language model so first one is earned earned media okay hands down is going to influence your performance more than anything else and so there's a variety of there's a mixture of things that we can go after here we can go after backlinks obviously uh we can go after PR that means going and getting interviewed or uh getting uh media coverage or digital PR that's all good stuff that we want uh ugc this is when users are talking about our products and our services um maybe even influencers are talking about the stuff that we that we're doing okay uh branded search people actually going into Google and searching rank ability.com Nathan got.com those are good things we want that to happen because that means we're doing things off of the website that are forcing people to Google us right or you know go in to search GPT and look us up okay those are all things we want want those positive signals uh reviews we want to be getting as many reviews as possible on the platforms that matter okay so obviously your Google business profile should be a focus if you have a local presence if you're a SAS company you might be on G2 just find the platforms that makes sense contextually uh and then this is where most of our effort should be here we should constantly be thinking about how to get more coverage on websites uh and yes it is technically earned but it doesn't mean it's organic okay it doesn't mean it's organic doesn't mean just happens but it is something that uh falls into this bucket okay and then on the the second most important part are your branded Assets Now notice I didn't say owned assets because there is you know earned owned and paid and shared as well as another one there but I don't like calling this owned because you don't technically own any of this right we don't own YouTube or go or the Google business profile or X or any of these These are rented properties okay we don't own these the only assets that we truly own number one is our customer list we own our customer list we own our email list and we own our website okay those three things that's basically it aside from that it's probably rented territory okay so all of these things can be taken away from us this is why you know going back to what I talked about earlier the actually building this this whole email process over here is what's going to create stability and and Security in your business okay so going back to this so we want to start to find out what are the what are the platforms that we should focus on the most okay so this is going to be highly contextual to the business that you have and the clients you're working with but pick a couple I would say no more than three of these platforms to start to figure them out figure out how their algorithms work start to create content there there is no magic formula you just have to start creating content there that's specific and highly relevant to the thing that you sell okay so for me that's focusing on SEO and content and everything related to SEO and that's it if you go to my channels you won't see me talking about fishing like I'm not it's not going to happen right the only stuff I'm G to focus on I want to stay in this little lane that I'm in and only produce content that the algorithm expects of me and that my that my followers and my and the people that you know subscribe to my stuff would expect right because as soon as you start to Veer off and start to talk about topics that are not aligned well your user signals your your engagement will go down um and it won't align with your users very well and it's just not going to be an overall good thing so yes stay in your lane you can experiment with some other stuff from time to time but it should be hyperfocused because otherwise you're probably you know if you start to go off on another topic could be just because you're trying to get a lot of views but I'm telling you I've done this plenty of times where we I create content with the intention to just get a lot of views and that does happen but it does not drive conversion doesn't actually drive revenue and at the end of the day I think most of us are trying to drive Revenue so stick to the plan stick to that core Focus that we talked about earlier pick one and just get really serious about covering it to the fullest extent okay and then the third one is paid paid can help build trust yes because it is going to drive some positive signals to the site and if you know if you're working on SEO it's GNA take some time all this stuff is going to take a while to get some traction but it is a snowball but in the meantime you can make some investments into into actually amplifying your content and if your content's really good and it starts to get positive signals that could lead to some of the eared Media or some of the the types of media that is just not paid right and that's what we're going for so sometimes you need a little lift to get that going all right so along those lines I want to cover a couple things here real quickly because backlinks are the most most important part of this equation okay and I have found that it's not just in Google but also search gbt um and and the other platforms backlinks are a huge huge signal as far as trust okay so first things first is we want to focus on linkbait okay and so linkbait is one of my favorite topics and obviously I I could spend many many hours talking about link Bay have a whole section dedicated to it inside my training program got Academy but I just want to show you a couple key Concepts here okay so when it comes to link Bay it's very simple we're creating assets that have a high probability of people linking to them okay and so not every type of content has good link intent okay so there's a few there's few misconceptions here one misconception is that just creating informational content is going to have high link intent that is not true uh like listicles and how-tos and guides that stuff actually doesn't really trigger as much link intent as some of the other assets that I'm showing here okay it's really good for building topic Authority and you know building authority in general uh you know getting people to realize you have a good blog in your industry it's all good stuff right there's a lot of benefits to it you can drives customers but as far as pure link andent like the best the best models that we can go after it's not up there and so let me show you a couple of the models just three quick examples I've got you know a couple thousand of these that I keep track of but just to show you okay so first one here uh is anything that's controversial okay that that really really effective when it works okay it doesn't always work and it's not something you want to do very often but when it's well structured well thought out uh it can be very effective so this one here is a uh pretty much every everyone in the SEO industry knows about this one uh but it's incredibly effective right they've gotten a thousand refering domains to this blog post uh and it's honestly it's a genius play it's a genius play okay it's small example another one is just some sort of practical tool a free tool that's extremely practical okay this one it's not pretty it's not you know perfectly designed but it has over a thousand referring domains because it does a one simple thing it calculates compound interest that is it and it's also very old so it's been able to accumulate all those links over time and you know if it ain't broke don't fix it type of situation but once again this is not a long form piece of content this is just something that's very useful and things that are very useful get links uh and then finally data okay data is my go-to I'm always thinking how can I create a data driven asset how can I get unique data how can I leverage existing data uh there's so much opportunity here not just on the national level but also local level it's incredibly untapped and so another small example here um you know 897 referring domains about this you know statistics about AI okay just three very simple examples but these are the models that you should be looking at uh and not thinking like oh if I just create a lot of how-to content I'm to get links it doesn't seem to work that way that's why I would start to think about more like if you if you're only going to create uh a 100 pieces of content on your website I would say about 80 80% of those so 80 of them would focus you know be like keyword Centric type of content you know traditional SEO content the other 20 should be highly focused on just getting links so yes sometimes uh there's a mixture of high link intent uh and keyword targeting and those sometimes do come together like this one here is a good example it's targeting um you know artificial intelligence statistics that's obviously a key word uh but it also has high link intent right so it's like the perfect formula but that's not always the case like this one here you know how Google is killing independent sites like ours there's no key word here there's not if they're not targeting like a specific phrase it's just an idea it's just a topic right and so there isn't you're not going to like put this in something and find some sort of search volume that's not the that's not the goal but it has really really good link intent so these are the way you need to be thinking about like does this have good link intent um and the good news is you know sometimes you can find ideas that are already existing and and kind of rework them and come up with your own unique ideas so like you could look at this compound interest calculator and say you know what I think I could build a better calculator that's more modern and up to date uh knowing that people like to link to stuff like this right so you have kind of a proven concept that you can piggy back on it doesn't mean you're going to get a thousand referring domains but even if you get 20% of what they have I'd say that's a pretty pretty good job right so these are the things you be thinking about and obviously like I said this is a I I really love this topic but just to give you an idea these are the three things okay so in addition to link Bay I also recommend trying to Outsource as well so one company that I recommend uh who's actually sponsoring this video is search intelligence uh and so if you have the budget or your client had the budget this is this is really designed more for agencies or kind of smaller campaigns but it's incredibly effective and they do really really good work um and so this is I'll tell you doing digital PR is very hard I do it internally uh at my business and Outsource significant amount as well but the point is like building those internal systems is really really tough and basically they just take this load off of you and you just make that investment with them and they go and get you these really high powerered links and funny enough you you take a look at one of their methods is datadriven PR okay data Works Data is really effective for attracting links now of course building it out yourself is no easy task so they will build this data for you and then they will get you uh really authoritative backlinks to your website so I'll have a link below the video it's digital. PR where you can check them out so just to recap here we're focusing on a few things omnipresent SEO which means we're doing SEO across multiple platforms okay next one is we're identifying what's that core problem that we're solving and then we're going to build our whole strategy and content strategy around becoming an authority on that topic which brings me to the next point which is that topic domination okay we want to do this this is what we're aiming for is complet complete domination of one topic once we've done that then we move on to the next one and each supporting topic and that helps us build incredible Authority and like I said we can actually dominate our topic to the fullest extent okay and so from there what we're going to do is always always be monitoring human happiness okay we are not doing this for Bots we are not doing this for algorithms we actually doing this because we need people to do stuff on our website we need people to do things for our brand um and so we need them to act and humans as of right now are still the ones that are buying things okay so we need to make sure that they're happy and so everything you can do to make your website better to make the experience better is going to be a worthwhile investment okay now aside from that like I said before we can get all of this stuff right but we need those external signals so do not take this lightly you should you know you should be spending you know about half of your time just focused externally outside of your website the days of just doing SEO for Google are officially over okay this is this is what we're up against and you know I'm still calling it SEO but honestly this is becoming much more than this like this is not what we would Define as SEO a decade ago when I started right now this is a full omnipresent attack but the the seeds in which like the the process that we're doing is still very similar identifying topics that are closely related to the things that we sell we're creating content around those topics and we're promoting our stuff okay those three elements that's not going to change so as long as you understand that you can build this this process here and ultimately drive as much traffic and leads and sales for your business and so wish you the best of luck and if you like this video obviously please like it and subscribe thank you
