Summary
Imagine having a personal assistant that never sleeps. AI agents work 24/7 to help with the most boring tasks in your business. They are like smart digital employees who handle jobs without needing humans.
AI agents are changing businesses of all sizes. Companies like Salesforce use AI agents to make their processes faster and smarter. They help in finance and manufacturing and can also email or gather data for business deals.
In my business, NP Digital, we use AI agents for buying other companies. The agents find potential businesses to buy by searching online. They check things like company size, money raised, and revenue. Then, they send custom emails to each company, which saves us time and money.
AI agents also help with customer support. They learn from old support tickets and can answer simple questions fast, making customers happy without needing human help.
Using AI makes sure your business stays competitive. Tools like Intercom and Glean use AI for customer service and knowledge management, making business work smoother.
AI can improve your website’s SEO. Tools like Ubersuggest analyze your site and tell you what to fix to rank higher on Google. They even help you create better content by suggesting headlines and keywords.
Digital ads can waste a lot of money, but AI agents help by analyzing ad campaigns. They find out which ads work and why. It’s better to let the AI learn first instead of turning off new campaigns too soon.
AI powers up your social media by analyzing trends. Tools like AnswerThePublic can tell you what’s popular on platforms like TikTok and YouTube, so you know what content to create.
Creating your own AI agent is simple with tools like Vertex AI Agent Builder. It gives easy steps to design custom agents for your business.
AI agents aren't just a trend; they're the future of work. They help you grow faster and use resources wisely. While they don't replace humans entirely, they make working more efficient.
Start using AI agents now to stay ahead. It’s cheaper than hiring people, and they can work alongside your team to make them more effective. Many talk about AI, but only a few use it—be one of the few who take action.
Video
How To Take Action
I would suggest implementing AI agents as personal assistants to handle tedious tasks in your business. Think of them as employees who never sleep and can work 24/7. They help with basic tasks like data gathering, emailing potential clients, or figuring out why some ads aren't working well. First, try automating your customer support. Upload past support tickets and let AI agents learn to answer simple questions swiftly, making customers happy and saving your team time.
A good way of using AI agents is to boost your SEO. Tools like Ubersuggest can tell you what keywords to use and what to fix on your website to rank higher on Google. They can even help you write better content with great headlines.
For your digital marketing, use AI agents to analyze your ad campaigns. Let the AI tell you which ads perform well and why. This helps cut costs on ineffective ads.
Also, power up your social media with AI tools like AnswerThePublic to find trending topics on platforms like TikTok and YouTube. Create content around these trends to engage your audience more effectively.
Lastly, build your own custom AI agent using tools like Vertex AI Agent Builder. They provide easy steps to create agents tailored to your business's specific needs. This will make your work faster, cheaper, and more competitive, allowing you to stay ahead in your industry.
Quotes by Author
"AI agents are the new way businesses are getting ahead of the competition"
"AI agents help businesses make smarter decisions and faster ones"
"AI agents are saving businesses thousands of hours a year by automating workflows"
"AI agents aren't a trend; they're the future of work"
"Experiment with and use AI agents today to stay ahead"
Full Transcript
imagine having a personal assistant that works 24/7 never gets tired and automates the most tedious task in your business that's the power of AI agents and as an owner of a ninef figure business and an industry thought leader over the last few months I've seen firsthand how AI agents are revolutionizing businesses and industries of all sizes so what are exactly our AI agents and how can you use them to transform your work and business let's dive in think of a AI agent as a digital employee intelligent systems that handle tasks without human intervention AI agents are a new technology that's revolutionizing the world of business a great example of this is salesforce's agent force it's already being used in finance and Manufacturing to optimize workflows and improve efficiency and AI agents don't just automate they communicate analyze data and make decisions Bridging the Gap between humans and machines a real life example of this for my own company NP digital is we use AI agents for mergers and Acquisitions so we try to buy roughly one company a quarter so four a year it's a lot of tedious Outreach to other ad agencies and other marketing software companies to figure out which ones are relevant for us that we should focus on and try to buy which ones are even interested cuz just because you reach out doesn't mean that someone actually wants to talk to you with AI agents what we do is we have them scour the web scrape all the companies within a specific region or within a certain subset of marketing that we're interested in it looks for the employee size because the employee size roughly tells us how big a company is it looks for how much funding that company has raised and even it researches the revenue of that organization it then sends out targeted customized emails to each of those players and it's getting the email addresses through Salesforce because they actually have tools that give you people's email addresses and there's tons and tons of other options out there that can also provide this when it then reaches out and sends that customized email we'll get responses from some people those responses then go to our team to set up calls learn more about the business and the AI agent has already given us tons of notes on that business before we even get on the call this helps us speed up our m&a process by roughly 3x not only does it speed things up but it saves us a lot of money and we no longer have to have a team that's going out there to research and find deal for us another thing that we use AI agents for is responding to support we put in all our previous support tickets when people were happy when they weren't which ones were resolved really fast and which ones weren't AI learns from that and then when people ask us basic questions that are easy to solve the AI just solves it for us that way humans don't have to go in there and try to help people out when it could just be solved on the spot with the AI agent and with their impressive capabilities AI agents agents have gone from an emerging technology to competitive advantage in a matter of just months AI agents are the new Way businesses are getting ahead of the competition there's been an increasing adoption of AI agents in customer service great example of this is intercom for support or glean for Knowledge Management the reason this is is because AA agents help businesses make smarter decisions and faster ones the faster ones improve the experience of customers it makes them happier it causes them to come back and do repeat purchases or even recommend a product or service from that business to a friend it also causes data Gathering and processing of that data faster than humans ever could and use that data to then make future decisions on how marketing or company should be run in essence AI agents are saving businesses thousands of hours a year by automating workflows and centralizing knowledge but now how do you use AI agents to superpower your business first off AI can supercharge your SEO strategy by fixing your search ranking on Google you probably didn't know this but AI agents can fix your website's SEO using tools like uber suggests it can analyze what your website needs to fix and improve to boost your rankings it analyzes your competition in real time it analyzes your content it tells you what you need to fix from a keyword standpoint to start getting the right kind of traffic that converts into revenue and it tells you what on your page needs to be fixed in order to to actually rank higher on page one in addition that at NP digital we have our own AI tool called scout scout not only looks at the technical errors but it can go into the code through JavaScript and help fix a lot of the basic errors on a page or if you're getting stuck with writing content because you need content to rank on Google Uber cus has a AI writer that can help you come up with ideas headlines and even the text that you need to use to rank higher on Google you combine that with some human elements you can have a great piece of content that includes experience expertise Authority and Trust including those four elements in your content will help it rank higher over time moving to another sector of your business that AA agents can fix every year billions of dollars are wasted on digital ads AA agents can stop that most people don't know this but AI can identify the underperforming campaigns and reallocate the budgets to other campaigns that are profitable and scale them up Google and Facebook have tools that can help with this but you combining it with the AI agent you can start getting done more in real time even when you're sleeping what I recommend with the AI agents is to not actually adjust your campaigns at first instead I recommend having them analyze your data and tell you which campaigns are performing well which ones aren't but also why are the ones that aren't performing well not doing well sometimes it's actually just because the campaigns are new and fresh and it takes time for these ad platforms to learn this is why you don't want AI agent to just go out there and turn off a non-performing campaign because if you launch a new ad campaign today the chances are it's not going to perform tomorrow or even 3 4 days or a week from now it can take weeks if not months for a campaign to really start producing positive results on top of all this AA agents can also supercharge your social media strategies through tools like answer the public you can see what's popping on Tik Tok Instagram YouTube Facebook and other social networks it uses technology from scraping the web analy in all the content that people are creating and our own AI recommendation agent gives you ideas on the content you should be creating that is trending right now that people are craving and there's not enough content around that subject at this moment and a lot of companies that provide AI agents connect with all these tools so it can automatically be done for you so you don't even have to go in and manually do the homework yourself but the applications of AI agents to supercharge your business don't stop here because it's surprising L easy to create custom AI agents to supercharge your business if you haven't checked it out check out vertex AI agent Builder it simplifies the AI agent creation process it gives you step-by-step instructions on what you need to do to launch your own AI agent for your business and depending on the task you're trying to complete it'll walk you through it all step by step so you can have your own custom AI agent all in all it's clear to me that AI agents aren't a trend they're the future of work so so now that you're expert on using and creating AI agents to supercharge your business the question is are you ready AI agents are going to change the world of business forever if you're not using them you're not going to grow as fast as your competition and if you're stra for money and resources this is the perfect solution because it's so much cheaper than hiring a human now it doesn't necessarily fully replace humans for every single task in your organization and it's a start that'll help you grow faster and more efficiently and even if you have a lot of human capital within your organization you can make each of those humans more efficient when you give them an AI agent paired with them the key though is to embrace this early on that's how you're going to get a bigger advantage over your competition everyone's talking about this stuff but very few people are actually using AI agents experiment with and use AI agents today to stay ahead and if you want to learn more strategies to level up your business watch this next video where I break down my 23 years of marketing experience into a 23 minute guide
