Summary
- A large number of Gen Z (45%) and Baby Boomers (44%) do not support the use of AI in ads.
- Millennials (28%) and Gen X (30%) also show opposition, but in smaller percentages.
- People prefer ads that feel authentic and human rather than AI-generated content.
- Authenticity in ads leads to better performance, regardless of production quality.
Video
How To Take Action
I would suggest implementing strategies that prioritize authenticity in your marketing. People like genuine ads, so focus on storytelling that feels real and personal. You can start by sharing true stories about your business or customer experiences.
A good way of doing this is by using user-generated content. Encourage customers to share their reviews, photos, or videos of your products or services. This makes your brand more relatable and can be done with little cost.
Consider hosting live sessions or Q&A events online. This helps in building a direct connection with your audience. It feels more authentic than scripted ads and helps build trust.
Try using real-life photos and videos instead of stock photos. They add a personal touch. People can relate more to real scenarios than to polished, unrealistic images.
Keep your ads simple and clear. Clarity in your message ensures that it comes across as authentic and sincere. Avoid overproduced or heavily edited campaign styles that might feel artificial.
Lastly, gather feedback from your customers actively. Ask them what they think about your ads and content. This will guide you in creating more authentic marketing material that truly resonates with them.
Focus on building relationships rather than just selling a product. In the long run, authenticity can greatly enhance brand loyalty and performance.
Full Transcript
genz and Baby Boomers who usually don't agree much are aligned on their feeling towards Ai and as with 45% of gen zers and 44% of Boomers opposing it they're saying people don't want that when you look at Millennials 28% of them oppose Ai and ads and 30% of gen xers also oppose Ai and ads so a large chunk of people want more ads that are authentic real humanized they don't want AI being used if people don't feel us authentic we're just seeing ads not do as well it doesn't matter how highly produced or how badly produced they are
