Why most people have small personal brands

Summary

  • To build a personal brand, remember that it grows over time. Consistency is key. Be consistent every day for at least three years, and you'll see exponential growth.
  • Stick with what you're truly passionate about. When you're passionate, you'll perform better. Choose one area you love and stay focused on it.
  • Avoid going off-topic. While it might attract more followers, it doesn't always lead to more money. Success comes from being known for one specific thing.
  • You don't need millions of followers to make money. It's more important to be recognized as an expert in your chosen area.
  • Differentiate yourself. Doing something unique helps you stand out in any field.

Video

How To Take Action

I suggest you start by picking one thing you really love and are passionate about. It's important to stick with this because when you care about something, you naturally do a better job. Next, aim to make yourself known as an expert in this area. You don't need to have a million followers to be successful. Being the go-to person on a specific topic is more valuable.

To build your personal brand, be consistent. Show up every day and work on it for at least three years. It might sound like a long time, but consistency helps you grow faster over time. Remember, this is a journey, not a sprint.

Avoid the temptation to talk about too many different things. While it might seem like a good idea to attract a bigger audience, it doesn't always help you make money. Instead, focus on your chosen topic and become the best at it. This creates a clear identity for your brand.

Finally, think about what makes you different. Whether it's your style, your story, or your approach, make sure it's unique. Standing out is key to making people remember you in a crowded space. By following these steps, you're setting yourself up for success in the long run with minimal costs.

Full Transcript

This is the reason most people don't have a huge personal brand. Personal brands compound over time. The key is consistency. If you are consistent each and every single day for three plus years, it compounds. You'll get exponential growth and that's when you really start making money. The thing is, you got to stick with it. And this is why whatever vertical you decide to go after, you have to be super passionate. If you're not passionate, you won't do well. And when you have your passion, stick with it. Don't go off topic. When you go off topic, you'll get more followers in many cases by going broad, but they won't convert into revenue. It's not about having the most amount of followers. It's about being known for one thing in one vertical. And that's how you monetize extremely well. You don't need millions of followers to make money. Just look at me. I don't have millions of followers on most my social profiles, but yet I can monetize. Why? Because I stick with marketing. Whatever vertical you're in, make sure you stand out. You need to differentiate yourself. Doing something different is a great way to stand out and

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