Summary
I recommend using lead magnets like PDFs, quizzes, and action plans on your website to capture emails and engage with your audience over the long term.
Look at examples like neilpel.com, where moving the mouse to the browser's end triggers a pop-up quiz, which offers an action plan in exchange for an email address.
Using email tools like Mailchimp makes setting up these lead magnets easy. They provide design templates and plugins that integrate seamlessly into your website, allowing you to collect emails with just a click.
Implementing these techniques on your site can prevent you from missing out on significant revenue opportunities.
Video
How To Take Action
I suggest starting with adding lead magnets like PDFs and quizzes to your website. This way, you can collect emails and keep your audience interested for a long time. It can be simple and doesn't take much time.
Think about using a strategy similar to the one on neilpel.com, where a quiz appears when your cursor is about to leave the page. You can make this quiz offer some helpful advice in exchange for an email address. It's an easy way to keep people connected.
You can use tools like Mailchimp to make setting up these lead magnets easy. Mailchimp provides templates and plugins that you can easily add to your website. This way, you'll be able to collect emails effortlessly.
By doing this, you make sure you're not missing out on potential revenue. Emails are a powerful tool for keeping in touch with your customers and introducing new offers or products. These simple steps can go a long way without needing to spend a lot of money or time. Just set it up and let your website do the work for you!
Full Transcript
Start doing this with your website or you're leaving an insane amount of money on the table. What I recommend doing is offering lead magnets, which are PDFs, quizzes, and action plans to capture emails and build long-term engagement. If you just look at neilpel.com and you look at our quiz, anytime you move your mouse cursor to the very end of the browser, it'll pop up and you go through it, you'll see how I offer an action plan and I collect an email in exchange for that action plan. And doing this is really easy with Mailchimp or any other email tool out there. These providers make it really simple to collect emails, and they even offer you the design templates that you can put on your website through plugins that allow you to collect emails with the click of a button.
