Summary
- I learned that Google might be the biggest search engine, with 8.5 billion daily searches, but it only covers 18% of the total daily searches.
- There are more searches happening daily on social media platforms than on Google.
- To find out what keywords people are using on social media, I should use a tool called "Answer the Public."
- By typing in a keyword related to my space on "Answer the Public," I can see which keywords are popular on platforms like YouTube, TikTok, and Instagram.
- Once I have the popular keywords, I should create content around those topics. This will help my content get more views, likes, shares, and help with branding, driving sales, and generating leads.
Video
How To Take Action
I would suggest starting by researching keywords using the "Answer the Public" tool. This is a simple, low-cost way to gather information about what people are searching for on different social media platforms like YouTube, TikTok, and Instagram. Just type in a keyword related to your field, and the tool will show you popular search phrases.
Once you've identified these trending keywords, the next step is to make content based on them. This could be videos, blog posts, or social media updates. Aim for topics that people are already interested in, as this will help your content get noticed more easily, leading to more views, likes, and shares.
A good way of doing this is to plan a content schedule around these trending topics and post regularly. Consistency is important to engage your audience and keep them coming back for more.
By focusing on these popular keywords and creating relevant content, you'll not only boost your brand's visibility but also drive more sales and generate leads without spending a lot of money.
Also, stay updated with changing trends by revisiting the "Answer the Public" regularly. This will keep your content fresh and aligned with what your audience is searching for.
Full Transcript
[Music] this is the biggest missed opportunity in search everyone believes that Google's the most popular search Eng and it technically is because it has 8.5 billion daily searches out of a whopping 45 plus billion daily searches but that's only 18% of the market did you know there's more searches on social media each and every single day than Google all these numbers add up but the real question is how do you find what keywords people are typing on these social platforms because they're different than Google I want you to go to answer the public and type in any any keyword related to your space you can then click on the social network whether it's YouTube Tik Tok Instagram it'll break down the popular keywords that people are looking for on those social platforms then go and create content around those topics that's what's up and coming and trending right now so if you follow that strategy you'll create content that gets more views likes shares get your brand out there and drive sales and leads
