Summary
Trust is built by being consistent over a long time. Consistency makes people feel safe and secure with a brand.
Emotional connections, like Coke during Christmas, make products more appealing. People like to feel a bond with what they use.
Choosing well-known brands means we don't have to think too hard because they are trusted, and many others trust them too. It's a choice we feel confident in.
People fear regretting a cheaper choice. This worry makes them choose brands they know over lesser-known ones.
For new brands, it's important to show what is in your product clearly. Transparency helps people trust you.
Create an emotional story around your brand, just like Dollar Shave Club did. This makes people care about your product.
- Make choosing your product feel like a smart decision, not just cheaper. Show that your product has the same good ingredients at a better price.
Video
How To Take Action
I would suggest you start building trust by being consistent. Make sure your brand gives the same great experience every time. This way, people feel secure and confident when choosing you.
To create an emotional connection with your audience, try adding stories to your brand. Think about how Coke makes Christmas special or how Dollar Shave Club used humor and emotion in its ads. Sharing stories that show how your product fits into people's lives can make them care more about you.
Next, be as transparent as possible. Clearly show what’s in your product and how it works. When people know exactly what they're getting, they are more likely to trust you and choose you over unknown options.
I would also focus on making people feel smart for picking your product. Highlight things like having the same great ingredients as a top brand, but at a better price. You want people to feel like they're not just saving money—they're making a wise choice.
Lastly, use the idea of social proof. If you have happy customers, share their testimonials or stories. Show that others trust you, which will make new customers feel it’s a safe choice too. These steps don’t cost a lot and can really help both small businesses and those who want to grow personally.
Full Transcript
Coke is just soda Nike is just shoes and titanol is just aeto fenamin yet people pay more for them here's why the first reason on why we choose big Brands over identical products is simple they've built trust over decades by being consistent they've also built emotional connections to S Coke during Christmas and they've become the safe choice in our minds but there's something deeper that's happening when we pay more we don't want to think too hard we know tinel works we trust what everyone else trusts we all know Nike we worry about regretting the cheaper choice so why risk it so for new brand this is what you have to do one show people exactly what's in your product transparency builds trust two build an emotional story just like Dollar Shave Club and three most importantly make choosing your product feel smart not just cheaper like the same ingredients a better price
