Summary
- Being an influencer can bring in money, but not always a lot. On average, influencers make about $323 a month.
- Even influencers with over a million followers earn around $6,193 a month on average.
- Building a personal brand like Neil Batel's is not the main income source; it brings in less than $10 million a year.
- Kylie Cosmetics, backed by Kylie Jenner with 400 million Instagram fans, sold most of the company for $600 million.
- Legion Athletics earns $30,000 to $40,000 monthly from its founder's brand, yet influencers earn them $400,000 to $500,000 monthly.
- Growing an influencer following takes many years, so it might be easier and more scalable to use influencers for a business rather than being one.
- To achieve success, it's wise to combine using influencers, being an influencer yourself, and building a strong corporate brand.
Video
How To Take Action
I would suggest starting by building a strong corporate brand. This is your business's identity and can grow without needing millions of followers. You can do this by regularly sharing valuable content and engaging with your customers online. Think of what makes your business special and show that to the world.
A good way of doing this is by partnering with influencers. They already have the audience, so you don’t have to spend years growing one. Find influencers who fit your brand's style and values. Even small influencers can make a big impact if they reach the right people.
Another suggestion is to start becoming an influencer yourself, even in a small way. Share your journey, what you learn, and your business story. This helps build a personal connection with your audience. It's important to be yourself and let people see what happens behind the scenes in your business.
Remember, all these steps take time, but focusing on building relationships and trust can lead to success. Use social media tools to measure how well your efforts are working and adjust as needed. This helps you see what your audience likes and what brings in new customers.
Balancing personal influence with corporate branding and leveraging other influencers can boost your business in a sustainable way. Use this strategy to grow without spending lots of money or time trying to become a massive influencer yourself.
Full Transcript
is it worth being an influencer when we surveyed 5,920 influencers their average monthly income was $323 19 a month even with influencers with over a million followers the average income generated was $6,193 a month and when you look at the Neil Batel brand it doesn't generate more than $10 million a year it's not bad but it's a singled digigit percentile of our overall Revenue when you look at Kylie Cosmetics the majority of the company was sold for $600 million but keep in mind Kylie has roughly 400 million fans and that's just on Instagram Legion Athletics makes $30,000 to $40,000 a month in revenue from the Founder's personal brand however influencers generate $400,000 to $500,000 a month in revenue for the company being an influencer can generate Revenue you need lots of followers and getting that takes years on the flip side it's easier and more skillable to build a business leveraging influencers versus being one yourself you ideally want to leverage influencers be an influencer and build a corporate brand all at the same time
