Summary
- I analyzed over 350,000 pieces of content from 41 businesses in the past 6 months.
- We considered both the financial investment in content, including employee hours, contractors, and agencies, as well as the revenue that content generated.
- Short form videos yield a very low return on investment (ROI).
- Blog posts, webinars, live streams, and long form videos significantly enhance ROI.
- To maximize ROI, create long form videos and then break them into short form clips.
- This approach saves time and money on short form video creation while still capturing its benefits.
Video
How To Take Action
I suggest starting with long form videos. You can create these by recording in-depth discussions or how-to guides about topics you're passionate about or knowledgeable in. Once you have a long form video, you should cut it into short clips. This is like making bite-sized pieces from a big cake, saving time and money while maximizing the content you already have.
Another great idea is to transform your long form video content into blog posts. Write down the key ideas from the video and expand on them with additional insights. This helps you reach an audience who prefers reading and boosts your website's content without spending extra resources.
You should also think about hosting webinars or live streams. These can be interactive sessions that allow you to engage with your audience in real-time, giving you valuable feedback. Later, you can either turn these into longer videos for more reach or break them into short clips to share across social media platforms.
By following these steps, you leverage the same content across various formats, saving both time and money while enhancing your reach and ROI. Remember, it's about working smarter, not harder. Using what you already create in multiple ways is key in getting the most value from your efforts.
Full Transcript
form videos we work with 41 businesses analyze over 350,000 pieces of content over the last 6 months and we looked at how much money they're spending on their content including employee hours and contractors and agencies and then we looked at how much revenue they're generating from all of their content content like short form videos produce a very low Roi but content types like blog posts webinars live streams long form videos produced a much better Roi so instead of creating short form videos I recommend that you create long form videos and then chop them up into short form bite-sized clips that way you don't spend really any time creating short form videos creating long form which has a much better Roi and then you repurposing your content to also go after short form videos without spending much money
