Summary
- I believe search is evolving to be more like social media with many platforms available, similar to the wide array of social networks people use.
- Just as Facebook, Instagram, Snapchat, Pinterest, and TikTok coexist and thrive in social media, I think that search will have many platforms that people will use simultaneously.
- According to Demand Agage, the average person uses 6.6 social networks, showing that people engage with multiple platforms, and the same behavior is expected with search platforms.
- Therefore, it is important to optimize for all search engines, as users will likely spread their activities across numerous options rather than sticking to just one.
Video
How To Take Action
I would suggest diversifying your approach to search just like with social media. Think about how you use different platforms for different things and apply the same logic to search engines. Instead of focusing on one, try optimizing your content for various search platforms. This doesn't have to be costly—instead of dedicating a lot of money or time, start with small changes.
One good way of doing this is by ensuring your website's metadata and tags are clear and effective on all platforms. Spend a little time making sure your basic SEO practices are up-to-date and apply to all search engines.
Another action step I’d recommend is to learn from social media strategies. Cross-promote across platforms to engage with different audiences in various ways. This means understanding each search platform’s strengths and using them. For instance, use keywords wisely and tailor them to fit each platform’s style and audience.
Also, pay attention to analytics from each platform to see where your traffic is coming from. A free tool like Google Analytics can provide insights without needing a big budget. This helps you understand where to focus your efforts for the best results.
Lastly, keep your finger on the pulse for new platforms that emerge. Just as social media evolves, so will search. Stay flexible and ready to experiment with new tools to connect with your audience.
Full Transcript
search is actually going to start looking more like social media in social media people are like oh Facebook's a juggernaut they won well you have Facebook you have Instagram Instagram didn't kill Facebook meta makes more ad revenue from Facebook than Instagram snap still exists Pinterest is out there Tik tok's blowing up and what you're going to end up seeing is search is going to be a very similar game there's going to be many platforms many options people are going to use a lot of them just like the average person uses 6.6 social networks I believe according to demand agage so that's a lot of social networks at the same time people use multiple platforms for search so you have no choice but to optimize for all of them
