Summary
- I discovered that people remember information better from long videos than short ones.
- Short videos are great for getting views, traffic, and followers.
- However, short videos are not good for making people buy things or take action.
- Even big creators, like Mr. Beast, are starting to focus on longer videos because they help with conversions.
- It's important to focus on what brings in more revenue, not just more views.
- Having lots of SEO traffic is useless if it doesn't increase sales.
- Always remember, if you're not making more money from your efforts, you're wasting time and can use resources better.
Video
How To Take Action
I would suggest focusing your efforts on creating long-form content. This will help your audience remember your message and lead to more conversions. Long videos might take more time, but they make a much bigger impact. You can start small by turning your current short videos into longer ones. Add more details, tell a story, and keep your audience engaged.
A good way of doing this is by planning a content calendar. Decide which topics can be expanded and create a script before filming. This will help streamline the process and make it less time-consuming.
You could also mix both short and long videos. Use short videos to get attention and views. Then, encourage viewers to check out your long-form content for more information. This helps you reach more people and keeps them interested in what you have to say.
It's important to focus on conversions instead of just views. Analyzing which content drives sales will save you time and resources. Don't just aim for traffic; aim for traffic that turns into customers. Track which types of content actually lead to purchases, and double down on those strategies.
Resources like analytics tools can help you see which content works best. Use these insights to improve your strategy and make smarter decisions. It's not just about being famous; it's about growing your business.
Full Transcript
we did an analysis of a group and we actually had them watch both short form and long form videos the next day when we actually asked them questions people weren't really retaining anything related to the short form videos they were retaining information from the long form videos what we found is people are consuming short form content and it's a great way to get views and traffic and followers but it's a terrible way to drive conversions you're going to start seeing in the future everyone's been consuming short form videos but more people including people like Mr Beast are focusing on more long form videos because it's actually what's driving conversions getting all these eyeballs with no conversions doesn't really matter at the end of the day it's like company saying hey my SEO traffic has boomed well if your SEO traffic has boomed but you didn't see a dollar more in sales who really cares at the end of the day all that matters is are you driving more revenue or are you not cuz if you're not you're just wasting time and resources and you can reallocate
