Summary
- I believe SEO is still very much alive and important. Despite concerns that it might be fading, website traffic from Google continues to grow.
- Google has released AA overviews in more than 100 countries, which has changed how traffic behaves, but hasn't decreased overall website visits.
- According to Danny Sullivan, Google’s search liaison, Google has increased the amount of organic traffic to websites every year since it started.
- In a review of data from over 30,000 websites, I saw that traffic did not decrease as expected from new changes but rather increased over a short time frame.
- It’s important to stay updated with the latest changes in search engines to maintain or improve traffic rather than just assuming it's on a decline.
Video
How To Take Action
I suggest focusing on improving your website’s SEO because it's still a powerful tool. Even with new updates, Google search still brings lots of visitors to websites. First, make sure your website has clear and helpful content that answers common questions people might search for. This will help your site show up more when people are looking for answers.
A simple way is to update your old content to keep it fresh and relevant. Search engines like to see that your site is active and updated. Also, use popular keywords related to your business or area of interest. You can find these keywords by using free tools like Google’s Keyword Planner.
Another good approach is to make sure your website is easy to use on phones and tablets, as many people search using these devices. A site that loads quickly and looks good on small screens will please visitors and search engines alike.
Lastly, keep learning about changes in how search engines work. Following updates from trusted sources, like Danny Sullivan from Google, can help you stay on top of trends without getting left behind. This knowledge will empower you to adapt your strategies quickly and keep growing your organic traffic efficiently.
Full Transcript
people like SEO is dead Google released AA overviews in over a 100 countries now they're taking up all the traffic and what we've actually seen is consistent growth in traffic to websites from Google and according to Danny Sullivan who's a Google search liaison he said Google has driven more organic traffic to websites each and every single year since Inception and we ended up validating this with our small sample size of data I believe it was over 30,000 websites that we looked at and when we compared a week prior and week after we didn't see a drop in traffic we actually saw an increase
