Summary
- Use social proof at the top of your landing page to build trust quickly. Display customer photos and five-star ratings or strong testimonials to show others find success with your service.
- Incorporate real-time social proof notifications on your page. These pop-ups show visitor activity and can increase conversions by 10-15%.
- Ensure visitors know immediately they are in the right place with eyebrow copy. This simple line above the headline helps set the context and build trust.
- Write conversational copy that sounds personal and relatable. Short sentences, direct questions, and contractions make your page easier to read and feel like a friendly chat, not a sales pitch.
- Use testimonials strategically to support your claims. Align them with statements in your text for maximum impact. Video testimonials are powerful, but ensure key quotes are visible even if the video isn’t watched.
- Comparison tables visually explain why your service is the best choice. Balance it fairly without bashing competitors. Highlight what makes your service better and answer buyers' main decision-making questions.
- Lead with benefits instead of features. Show how your product improves life and solves problems, like better digestion for pets or longer meal times together.
- Provide a "Too Long Didn't Read" call to action panel at the bottom of your page for quick skimmers. Summarize key points and benefits to prompt an immediate response.
- Add a CTA booster under your call-to-action button to reduce hesitation. Phrases like "No credit card required" or "Get set up in 5 minutes" make taking action feel safe and easy.
Video
How To Take Action
I would suggest implementing a few simple tricks to supercharge your landing page and make it awesome. First, kick off with some social proof right at the top. Display photos of real customers and sprinkle in some five-star ratings or standout testimonials. Everyone loves knowing they're making the same choice as others.
Consider adding real-time notifications on your page that tell visitors about recent activity, like when someone else just bought your product or signed up. This makes your page feel lively and tells visitors they aren’t alone.
Don't let anyone feel lost on your page; use eyebrow copy—a quick note above your headline—to assure them they're in the right place. Also, make your words sound friendly and chatty like a real conversation rather than a stiff sales pitch.
Embed testimonials intentionally throughout your site to back up claims. Video testimonials are gold, but pull out key quotes for those who might not watch.
If you want to explain why you're the best, use a comparison table. Keep it fair but highlight where you shine—like showing personalized services against competitors' generic ones.
Always focus on benefits, not just features. Show how your service or product improves life. Also, for those who skim, have a quick call-to-action at the bottom summarizing the key benefits.
Lastly, under your call-to-action button, add a reassuring phrase like "No credit card required" to ensure clicking feels safe and easy. These changes can make a big difference with very little effort!
Quotes by Author
"People trust people, not faceless companies"
"This service saved me hours every week and doubled my leads"
"Sites that use them typically see anywhere from a 10 to 15% increase in conversions"
"The power of testimonials isn't just in having them, it's about putting them exactly where they're going to have the biggest impact"
"Most potential clients don't really care about those features up front, what they really want to know is how does this help me"
Full Transcript
in my 15-year career as a website strategist I have tested well over 120 different tweaks to improve landing page conversions and I noticed something that kind of blew my mind out of those 120 tweaks I made only nine made any real difference and the best part they're so easy to do that you could easily Implement all of these in an afternoon even if you have zero marketing experience in this video I'm going to show you the nine most effective hacks to increase landing page conversion how you can build instant credibility even without testimonials and the one super powerful tweak you can make right now to see immediate results let's get right into hack number one using social proof right at the top of your landing page above the fold now when I say above the fold I mean this section the visitors see the moment they land on your page before they even have to scroll this space is Mission critical because it's your first chance to build trust and one of the best ways to do that is just by showing visitors that other people are already working with you or seeing success with your offers and one of the easiest ways to do this is just with a simple row of customer photos you know real people who have used your product or service this works wonders for making your business feel more human remember people trust people not faceless companies so you can even pair the photos with a simple five-star graphic for even more powerful social proof another great approach is to lead with a testimonial so if you've got a really strong piece of feedback why not make it the headline something like this service saved me hours every week and doubled my leads can instantly make your visitors think okay this seems like it actually works or if you're a numbers person you can highlight the number of people you've helped you might say something like trusted by thousands or helping businesses in 30 plus countries these little stats do a lot of the heavy lifting because they show your popularity and reliability at a glance and if you're a B2B company client logos are gold when visitors see logos from recognizable companies it's basically like a shortcut to trust it tells them if these other businesses trust us you should too you know and the same goes for media logos if you've been featured in any well-known Publications or you've been featured on a podcast or something like that definitely get those logos up top you can even game the system a little bit and buy your way into this kind of social proof with services like brand featured which is going to write a press release about your business then it just distributes it out to all the major media Outlets like NBC Fox ABC CBS you name it then after they've done that you can legitimately say you you've been featured in all of those places as dumb as it sounds this alone can boost your conversions by up to 48% now once you've got those elements in place you can boost things even more by adding real time social proof notifications these are those little popups that show what other people are doing on your site in real time whether it's a sign up a purchase or a download and there's tools like use proof these are great for that think about it when you land on a p p and you see you know John from New York just signed up it makes the page feel more alive and people start thinking other people are using this maybe I should too it just creates that subtle but powerful fear of missing out which people hate so they want to correct it they want to get in on the action right and these real-time notifications really work sites that use them typically see anywhere from a 10 to 15% increase in conversions one of the biggest mistakes you can make with your Landing page is leaving your visitors confused about whether they're in the right place when someone lands on your page they need to know immediately that your service or product is for them that's where eyebrow copy comes in it's just a simple line of text that sits right above your headline but it does wonders for setting the stage and creating that context right it tells visitors right away hey this page is exactly what you're looking for this example instantly connects with the viewer's concerns so when they hit the headline they're already hooked in and this tiny bit of copy also helps build trust by clarifying your message especially for those skimmers who aren't going to read every single word right it makes the page feel cohesive and aligned with what they need which means they're much more likely to stick around people don't want to feel like they're reading some formal corporate pitch right they want to feel like they're having a conversation with a real person when your landing page copy feels personal it's like you're speaking directly to them and you build trust and Trust leads to conversion so it only makes sense to want to use human conversational copy for example instead of saying low visibility is keeping your product Out Of Reach you could say people who need your product can't find it it's conversational and relatable addressing their pain points in a way that just feels human shorter sentences direct questions and contractions like youu will or you know we've got your back help break down the formal tone making the page easier to read and to understand so it feels less like a sales pitch and more like advice from someone that they trust then this approach also shows empathy you know when you talk like a person not a brand your potential clients feel understood and they're much more likely to want to take that next step whether it's booking a consultation or requesting in a quote and in service-based businesses especially that connection is everything all right let's move on to the next Haack testimonials with intent so most businesses have testimonials but how you use them matters it's not enough to just scatter them randomly on on your landing page instead you want to use them strategically to support your biggest claims in your copy for instance if you're talking about how your service helped a client save time or make more money put a testimonial right there to back it up that way the visitor sees that real world proof immediately after reading about a benefit and this is a great example of using testimonials with intent it's from Amy porterfield's digital course Academy landing page see what she's doing here she's showing all these different situations that one of her potential students might be in and then she's pairing each one with a testimonial from someone who is in that same situation but who's now seeing success the power of testimonials isn't just in having them it's about putting them exactly where they're going to have the biggest impact answering the questions or doubts that your visitors might have at that moment that they have them the goal here is really just to make your testimonials feel like they're really part of the conversation not just an afterthought you know what's even more powerful than testimonials video testimonials that are like the gold standard for showing your potential clients real people talking about their success with you but here's the catch not everyone's going to take the time to watch your video testimonial on your landing page maybe they're busy or maybe they just don't feel like hitting play either way you can't always count on them being watched that's where too long didn't watch video headlines come into play even if people don't watch the video you can still make sure that they get the key message how well by pulling out the most compelling quotes from the video and then placing them as the headline above or next to the player this way they see the Highlight without having to invest the time for example on my own landing page for my course YouTube to clients Academy I have a great video testimonial and I just pulled out the most important idea from that clip saying that it makes your workflows easier faster and more efficient now even if someone were to scoll past the video they're still hit with the most important takeaway from it and doing it this way gives you the best of both worlds so if someone does watch they get the full story but if they don't you've still delivered the most important part in just a few words it's all about making sure that your testimonials have impact whether they're watched or not when visitors land on your page they are constantly comparing you not just to your competitors but also to the old way of doing things or even the idea of doing doing nothing at all so how do you stand out and help them make a decision faster that's where a comparison table comes in a well-made comparison table clearly lays out why your service is the better choice by visually comparing what you offer to the other options they might be considering whether that's another company or a more traditional method or just sticking with what they already know but here's the trick it is not about bashing the competition you don't need to overload the table with all these you know red x marks for every other option that is going to come across as really biased and salesy instead you want to keep it a little bit more balanced right show where the competition might be good but highlight your differentiators right the things that make your service better faster or more effective this way it feels a lot more like you're educating your audience not just selling to them for instance if you run a marketing consultancy you could have a column that shows how you offer personalized strategies versus your competitors who just provide generic templates right if you're in the B2B space compare yourself to the outdated do-it-yourself approach showing how your service saves them time and makes them more efficient a really key Point here is understanding that sometimes your biggest competition isn't another company it's just them doing nothing right so people might hesitate because they're used to doing things the old way or they're just not sure if a new method is worth it your comparison table can subtly guide them toward realizing that staying the same isn't really an option if they want better results and here's another tip make sure that you're using your table to answer your audience's biggest buyer decision questions what are they really asking themselves when they're comparing you to others lay out those answers clearly whether it's about pricing the time savings or the results that you provide by making their decision-making process easier you increase the chances that they'll choose you over the other guys one of the biggest mistakes that I see businesses make all the time is focusing way too much on the features right all the technical details of their service product or process but the truth is most potential clients don't really care about those features up front what they really want to know is how does this help me that's why it's so important to lead with benefits on your landing page let me show you how this works by looking at Ali a fresh dog food delivery service so instead of focusing on the technical features of the food things like ingredients preparation methods or packaging they focus on the benefits that matter most to dog owners for example rather than just saying our food contains fresh spinach right they turn it into something much more meaningful for Their audience improve digestion and energy more digestible than kibble giving your pup more nutrients and pep in their step now they could have just listed ingredients here but they framed it as a benefit something that makes life better for both the dog and the owner another benefit Ali highlights is allergy and weight control our food helps maintain your pup's ideal weight and is great for allergies and sensitivities again they could have listed features like low fat or allergy friendly formulas but instead they focus on what these features actually do for the dog and here's my favorite more meal times together they could have easily said our foods made with whole fresh ingredients but instead they turned it into a fresh whole food diet has been proven to help dogs live up to 2 and 1/2 years longer now that's something that gets an emotional response who wouldn't want more time with their dog right remember people care about the results the time they save the problem solved and the easier life they're going to have by choosing your service sometimes no matter how welld designed or engaging your landing page is there's a certain group of visitors who will just scroll straight to the bottom to get to the good stuff get to the price whatever they're looking for so they skip all the details all the benefits and they head right for that final call to action and that's why having a too long didn't read call to action panel at the very end is so important this panel is essentially a last ditch effort to just convert all those fast scrollers who didn't engage with the rest of the page it's your chance to summarize the key points and just reinforce your main offer making sure that your visitors know exactly what they're getting if they click that button for example if you're a divorce attorney your too long didn't read panel could look something like this it's short direct and focused on the main benefit while giving a final call to action and the beauty of this panel is that it doesn't overload the visitor with more information it's just for those who already have an idea of what they want and they just need that final push to convert so you don't need to repeat everything just the essentials you know your main offer the benefit and an easy compelling reason to click that button now as for the most powerful tweak that you can make today we need to go back to the top because let's be honest getting people to click your call to action button isn't always easy to do even if they're interested something might just be holding them back a lot of the time it's hesitation right they're thinking what if I make the wrong choice what if this isn't for me this is where a CTA booster can make all the difference by adding just a small line under the button like get set up in 5 minutes or no credit card required you take away that fear and you make clicking feel like a safe Easy Choice it's just that final push that reassures them that they've got nothing to lose by taking action now there's one more hack that can completely transform your landing page but it's so powerful that it deserves its own Deep dive so I call it the editorial bait Lander and it's a whole different approach to landing pages I've actually seen businesses triple their traffic and double their leads using this strategy that's why I've dedicated an entire video to explaining exactly how to create an editorial bait landing page so click right here to watch the full video where I break it all down trust me it is worth it I'll see you right over here in just a second
