Summary
- I always look at existing websites to find low-hanging fruit keywords. Keywords ranking from positions 2 to 15 can be improved with small adjustments for better ranking and increased CTR.
- Prioritize fixing pages ranking in positions 16 to 50 by making content more relevant or updating it, as they may not meet users' intent or be outdated.
- Use clustering opportunities for keywords ranked from 51 to 100. Create separate, more relevant pages when Google finds an intent mismatch.
- Enhance content relevance by covering topics in full rather than overusing specific keywords. Focus on topic coverage and natural language processing (NLP) keywords.
- Google Search Console is invaluable for finding keywords from your existing pages, but cross-check these with other tools for search volumes and difficulty metrics.
- Use regex queries in Google Search Console to find commercial, informational, or comparison keywords that match user intent and create content tailored for those intents.
- Discover untapped keywords by analyzing competitors with tools like SEMrush. Look for keywords they rank but you don't. Target lower competition keywords to build authority.
- Analyze indexed pages of well-ranked competitors to see content types that attract backlinks. Focus on replicating successful ideas, often data-driven or statistical content.
- Identify the types of content authoritative sites link out to by reviewing their outbound domains. Create similar content to increase your backlink chances.
- Extract keyword ideas from the "People Also Ask" sections on Google by using tools to scrape these questions for extensive topic support and content ideas.
- Exploit platforms like Reddit, TikTok, and Quora for popular discussions and use them as inspiration for content creation.
- Leverage customer data by analyzing feedback and inquiries to tailor content that specifically addresses your audience's needs and interests.
- Use the analytics from popular YouTube channels in your industry to find content ideas that have proven engagement, and consider creating content around these topics.
- Explore your own YouTube analytics for trends and popular searches that could translate into effective website content.
Video
How To Take Action
I would suggest starting by using Google Search Console, which is free and can reveal useful keywords already associated with your site. Focus on keywords ranked between positions 2 and 15 because small tweaks could boost them to the top, making your site more visible and potentially increasing traffic.
A good way of enhancing your content's relevance is by ensuring it's up-to-date and fully covers the topic. Instead of just repeating keywords, think about the conversation around the topic. Use natural language processing (NLP) keywords for better coverage. This approach helps search engines understand your content better.
Explore effective low-cost strategies by analyzing competitors using tools like SEMrush. Find keywords where they're ranking that you aren't, especially lower competition keywords. Look at the types of content they have that attract backlinks and consider creating similar pieces. High-value content, often data-driven or filled with statistics, is more likely to earn backlinks.
Utilize free resources like Reddit and Quora. Pay attention to discussions or questions that are popular in your niche. These can provide inspiration for content that addresses current interests or problems.
Use regex queries in Google Search Console to filter keywords by intent and create content aimed at commercial, informational, or comparison benefits. This method helps target content to match what users are truly seeking.
Lastly, leverage feedback from your customers. Analyze what they're talking about or asking through direct inquiries. This not only tailors your content to their needs but also ensures it closely aligns with your audience's expectations.
Quotes by Author
"You'll never need to do SEO keyword research again"
"The number one spot on Google gets about 30% CTR"
"Study the page first make sure it's as relevant as possible"
"We don't reward people for the density of keywords"
"Think about how do we find keyword Centric ideas with search volume"
Full Transcript
so after you watch this video you'll never need to do SEO keyword research again so let's jump right into technique number one so one of my favorite ways to find keywords is actually to look at my existing website or my client's website that I'm working on so go ahead and put your site or your client site through semrush or any of the SEO tools that are out there and then go to the positions Tab and we're going to look at all of these opportunities that we have so from 2 to 15 are what I call lwh hanging fruits and these keywords are really really important because with just a few adjustments we could go from let's say number two to number one which we know that the organic CTR for that is significant they you know in most most Studies have shown that the number one spot on Google gets about 30% CTR and the number two spot gets around 15 so that's a 100% increase or decrease in CTR okay so it's it matters a lot that's why this is one of the best places to focus initially so for example look at this page which is number two for SEO books I can look at this page and say okay what what can I do to this page to hopefully lift it to that number one spot or what are more additional supporting assets that I can build to support this piece of content more or finally maybe this this asset here this page needs more backlinks okay so there's a variety of things that we can do to lift this page up to number one and typically you're going to find gaps somewhere and also even just looking at the fact that you know it's January this is published in January 17 2024 we're now in December so there there's room to upgrade this to to update it to ultimately maybe recapture that number one spot okay so this is the way we need to start to approach this so this is the first bucket of keywords and definitely focus on these before you move on to other ideas all right and then the next bucket this is kind of what I call like the awkward bucket but from 16 to 50 I classify these as as existing keywords and they're kind of those you know they're kind of in the awkward spot they're not ranking really well but they're still you know they're ranking decently they're not probably driving a lot of traffic cuz they're on page two and Beyond but there's probably something here to work with Okay so for example when we look at this one here buy backlink sitting at number 16 once again this is just an indication that this page either is not fulfilling the intent the best way possible maybe it's a little outdated whatever it may be there's there's room for improvement because if we had done a good job either with the content itself or by building more topic Authority around this this topic of buy backlinks or we have acquired enough backlinks to actually make this rank then we would be ranking well right and we're not so there's room to improve and so all of these pages that are performing poorly we need to really examine them see okay what what are we really doing wrong here and what does Google not like about these pages and sometimes it's not the content itself but a lot of the times it is okay and one of the best ways to remedy this is for me in most cases and this will be the theme throughout this video is first of all study the page first make sure it's as relevant as possible so I would take a keyword like this and just copy it and then we could just go into rankability and what I'll do is I'll just paste this in and you can do the import function here and this will actually crawl the page itself and extract the content and what I'll do is I want to see like is this page actually as relevant as it needs to be to rank for this keyword and sometimes you'll find that it's you know although this might be like a good piece of content or maybe uh it has a good angle whatever it might be it might just not be relevant enough okay and just fixing the relevance equation can have a huge influence on your performance now the third group that I want you to take a look at and by the way I'll show you a free way to do this as well you don't have to use sem rush I'll show in a second I'll show you a free way that you can do this but sem rush just there it just has so much power so I like to use it uh and the next technique I want to show you is from 51 to 100 okay and these are what I Define as clustering opportunities these are actually some of my favorite for one reason and that's because the Google is basically saying hey you know you you're doing okay for these keywords you're slightly relevant but you are not relevant enough to actually perform really well okay and what it is is typically an indication that a lot of these these particular ideas are are not a good fit for the page that's ranking okay there's what I call an intent mismatch okay so we can look at a few of these we'll just go and take a look at some of the easier ones and what you're going to find here is for example okay Beverly Hills SEO company you can see this one right here Beverly Hills SEO company and this page here is about Los Angeles SEO companies okay Beverly Hills is in Los Angeles County but it is not Los Angeles City okay so this would make sense for us to go and build a dedicated page specifically for Beverly Hills SEO company okay and if I go ahead and if we go ahead and just copy this you'll see that if we go into Google there's likely going to be a lot of relevance just for Beverly Hills okay so we'll look at Beverly Hills and what we can see is that almost all the top competitors have dedicated Pages specifically for Beverly Hills okay so this is a clear indication that our page that's very generic about Los Angeles is just not going to rank it will not beat those other Pages because it's not as relevant so all I would do is I would Splinter off create a dedicated page for that keyword and as a result what happens is we actually build more one more connection to this page meaning we've built topic support because Google's telling us that this idea is relevant to this page this is like Google showing its hand so this is why I love this section so much cuz it's we get to see all of these ideas that we know are directly related to this page but are not that but we're not actually attacking it the right way we don't have a relevant page to to actually rank for that so these are what I call the clustering opportunities and there's an enormous amount of opportunities in here so now that if we look at the report specifically for rankability we can see that although this page is deep and it's clearly has a good angle and all that stuff it still is not relevant enough right even then it's it's it's a decent page but it's just not hitting it's not hitting that relevance equation the way that it needs to okay and we can go and see that it's just missing a lot of important keyword phrases that a lot of the competitors are using okay so if I wanted to improve this page the first thing I would do is I would improve the the NLP and I would would ultimately make this page more relevant okay and this actually bleeds into the next technique that I want to show you which is actually something that a lot of people don't consider okay and this is one that uh it's it seem it's so obvious but it can be hard to even see it okay so one of the things I really like to do is I will run a keyword through rankability for example and we know that we want to improve relevance for this specific keyword phrase by backlinks okay just in this example so we want all of of these relevant keywords to be in this content we want to cover all of these topics now keep in mind we don't want to just take these keywords and slam them into the content that's that's not what we're trying to do we don't we don't uh we don't reward people for the density of keywords we don't reward people for how many times they mention a keyword in the content our tool only recognizes when you cover the topic once okay so view these as topics not as keywords okay so for me what I'm looking for is have we cover the topic in full now the the next technique of this once I've covered the topic in full in this content then what I do is I look at these NLP keywords and start to see is there an opportunity to actually build more support around this idea and this is the most beautiful technique because we know that if if these are here we know that they're highly relevant to this core idea okay so for example looking at Guest posts okay this is a very distinct idea so so we know that if if we were to create a dedicated post a dedicated blog post let's say about Guest posts then we know that we could internally link back to this buy back Links Page and that would help build us more relevance help us build more Authority okay and this is really really important the next one would be high quality backlinks we could have a post just about high quality backlinks and we keep going down the list another one anchor text that could be a dedicated post to support this idea okay keep going down link Building Services that could probably be its own dedicated page as well because this one's about buying back links this one would be about the best link Building Services another one link building strategies SEO strategy uh keep going down this private blog Network link schemes Niche edits like there's all kinds of Amazing Ideas that we could attack knowing that they're going to be very very relevant so this is a technique that I use all the time so as soon as I I optimize the NLP for this one dedicated page I immediately go look at the topics over here and say okay how can we build on uh additional secondary assets to support this page so now I want to show you how to find keyword using Google search console and there is a ton of ways to find keywords but similar to what I showed before with semrush there you can find a lot of those same opportunities inside of Google search console as well the only downside is you're not necessarily going to see the search volume you're not going to see the difficulty so you're going to be missing a few metrics but overall you can still find a lot of great ideas and then you can always go and cross check those ideas with some of the other SEO tools okay so what we want to do is look at a few things first as you as you can tell here you know in the last three months we can see all of the keywords that are driving clicks and Impressions and all that good stuff okay and you can probably find some decent opportunities just by doing this you could you could sort this by position and then you could do exactly what we did before and see you know the lwh hanging fruits the existing keywords and the clustering opportunities but there's one huge downside to doing this because what what Google search console will do is it won't give you the full picture so what you what's much more effective is actually to go to the pages section and then click on one of these URLs okay so click on a URL that really matters one that you know is going to help you drive conversions so once again we'll click on the best SEO books one and what this is going to happen now is we're going to see the queries that are directly related to that URL we're going to see what people are searching to find that particular URL okay and once again now we we're getting more specific and as you can see there are 913 ideas just for this one URL now let's go ahead and sort this by position and we'll go in the reverse and what I want to do is I want to start to see are there are there keywords once again that I can build support around this page so once again you'll have a ton of keywords here that you can attack you'll have existing keywords you'll have low hanging fruits and you'll have those clustering opportunities you're going to find a ton of stuff here to work with just by doing this alone okay but we can take this to the next level all right so this is just let's call this part one now let's go to I I'm not going to get overly Advanced here but we'll get we'll just kind of use a few techniques here all right so one of the things is go up into the ad filter and what we can do is we can search by query all right and we can do something that's called rejects all right and you don't worry this is not super technical chat gbt will solve this for you okay so we go here and what we can do is if we want to find like keywords that have commercial intent the keywords that are actually going to drive revenue for you what you can do is you can actually create a reject in here specifically and then it will filter through all of these keywords so you can find just that group of keywords so if we just go into chat gbt we can just use a very simple prompt to build out that rejects okay so I just said create rejects that finds transactional or commercial keywords inside Google search consoles so we go and just copy that code and we're going to bring this over here we're going to paste it in and we're going to hit apply and what this will do will filter through all the keywords that are specific that that apply directly to this reject and you can see once again you know got Academy price this is a very commercial kind of transactional keyword that obviously we want to rank for and we can go into the best SEO books which is more investigative intent and we can go down the list and see the various things that are popping up here for this okay so this is very very effective for finding these types of keywords because these are going to be ones are going to help us ultimately create content that's actually going to drive real Revenue but that's not all you can also go back up here and do another type of bucket where you just look at let's say informational keywords or you can look at just uh comparison keywords so once again go back to chat gbt and just repeat the same process again so as you can see I just basically used the same exact prompt and just said create rejects that finds informational keywords inside of Google search console so we'll go and copy that over and we're going to go back into here and just paste it in and now we're going to see all of the informational keywords that we can attack okay and if you want to get more specific obviously you can go to the pages and then click on a specific dedicated page for this that way you're only seeing the informational keywords associated with that one dedicated page so we could look at this one here and now we're only going to see the informational keywords that are directly associated with this one page and so once again endless endless keyword ideas that we can attack so the next technique is to find untapped keywords these are keywords that your competitors are ranking for but you are not ranking for and so there's a couple things you have to do here if you already know your competitors you can just go right into the keyword Gap tool for semrush and just enter your domain and then your competitor's domain but if you're not sure who your competitors are maybe you're working with a new client or you don't know their industry super well you can actually go in the keyword overview and what I'll do is I'll just go really broad so let's say you know in the case of SEO I'll just search SEO and what I want to do is I want to see who are the who are the big players that are ranking for this highly highly competitive keyword okay because we know that if they're ranking for this they're likely ranking for a lot of other stuff so and this is the case right so we see search engine land we see MZ we see digital marketing Institute we see HR and word stream and and we see all of the the the common players in the SEO industry okay so we could certainly use them as our our keyword G app analysis but once again if you know the domains that you want to go up against just enter them in here so what I'll do is I'll just enter Rank ability.com and then I'll put hr.com okay and HR has a huge keyword profile so now once that's done with just go down here and what I want you to look at is the untapped keywords okay this is really what matters because these are all the keywords that HR is ranking for that rankability is not ranking for and so if you don't filter through this it's going to be quite quite a lot to to digest so go down to the position section or go up to the position section and then go to top 10 under competitors and what this is going to do only show the keywords that that HR is in the top 10 for as opposed to just seeing like everything that they're ranking for so from here now we're getting a better idea of the keywords that we can that we maybe can start to chip away at as far as narrowing that Gap okay so if we let's continue to kind of drill down on this next one would be to kind of go from the very very bottom of difficulty and just start there okay so now we've cut that list down it was originally at 96,000 keywords now we're down to about a thousand keywords to work with but then we can start to hopefully find some stuff that's better to actually go after okay and there's still you know kind of a lot of junk in here so obviously nothing that's really that good except for this one right here which is uh something I don't know what CTI SEO reports are but uh it's a typo but I get the idea okay but you know best SEO reports for clients uh that certainly could be a topic that we could attack okay so you got to kind of filter through this another one here is content angle examples for SEO once again that's a very very good idea something I talk about quite a bit okay so and we know that it's low competition so this is something that more than likely HS will not go after because they're dealing with such a huge keyword profile and that's the one advantage that you get when you're going up a you know against a big website that has a lot of or organic traffic and a lot of stuff they're ranking for you can you can certainly start to chip away because there's going to be keywords that they're just not going to be able to allocate resources towards so you can start to attack these lower competition keywords and start to build up your authority over time and hopefully uh you can start to chip away a little bit at their at their keyword profile not to say you're going to be able to catch up with your biggest competitor but at least you can you can make a dent okay and this is the way to do it don't hit them head on if you try to hit them head on you will lose right that's not what we want to do we want to start to go after these these lower competition keywords okay so one other thing too is like if you're struggling to see these particular like see any good ideas here you can always add additional filters in here so if you just do like informational that will probably help us eliminate a lot of the other junk in here okay so now it's down to 692 keywords it got rid of a bunch of you know kind of off-the-wall stuff another thing we can do is we can actually just filter this by CPC and look at keywords that have high High CPC because once again uh we don't want to look at all you know all the junk the low value keywords we want to look at the high value keywords and you know within a a short second here we can see a lot a lot better keywords okay and we can see there's a lot of good opportunities in here that we could definitely attack for an SEO business okay so once again one of my favorite techniques for ultimately building topic Authority and starting to make a dent as far as catching the competitors hey so if you're enjoying this video you're going to love my entire keyword research system which I teach inside of gasio Academy so it's going to show you how to find keywords how to qualify keywords and how to prioritize keywords so you only target the best keywords for your business and ultimately get the best return on investment from your SEO effort so there is no other keyword research system like this and you get access to it as a member of got SEO Academy so just click the link below to submit your free application so I already talked about doing a keyword Gap using the keyword overview but you can also just use the keyword overview to do keyword research so like if you're starting from scratch this is totally an effective way to to ultimately build out a keyword database so you can just go into semrush and you can start to filter through all of these keyword opportunities and if we click on all keywords you're going to see there's like for this one topic there's a huge amount we're look at 462,000 keywords so we you know we can't go after that many keywords so what we need to do is start to filter through some of these so for CPC I would just go ahead and this is my first technique technique that I'll use I'll just do from like $3 and this will eliminate a lot of junk right away okay just gets rid of a lot of the junk and leaves us with only high value opportunities and then from there we can start to go by KD okay and always start from the bottom and then work your way up because you want to find those opportunities and start to look through here and see what what is there what exists and keep in mind be careful with search volume because like this query here that's like e-commerce SEO rankar this is uh the the byproduct of really just CTR manipulation in Google so this search volume is highly inflated and not real okay so be very very careful uh these tools will pick that stuff up even when it is manipulated so I would be very careful with keywords that like it's like a keyword plus a brand like that very rarely does that make sense okay uh now looking at this heat map local SEO that's a cool idea International SEO Services once again a great idea and just going down the and looking for these legitimate keyword opportunities okay and once again this is just you can add these to your keyword list and start to build up a really strong keyword database and now one of my other favorite techniques is to go into the backlink analytics section and I'm just going to enter a very good website and what I'm going to do is I'm actually going to go and look at their indexed pages okay this just means pages that actually have been indexed in Google but most importantly these are pages that we know have attract attracted backlinks okay and this is really really important because remember when we're doing keyword research we don't want to just think about how do we find you know keyword Centric ideas with search volume but we also want to look at what ideas have attracted backlinks okay because if we really want to make a dent as far as SEO goes we have to build our website Authority nothing is more important you can pump out content all day but if you don't have links it's going to be irrelevant we have to get links and so what the the easiest way to do this is to avoid trying to reinvent the wheel okay so you can certainly look at your competitors to see what types of ideas have attracted backlinks but I actually prefer to look at other Industries and then take the the templates from those Industries and apply them in the one that I'm going after so exploding topics is a great example okay you go in here and you see these are the types of pages and topics that have attracted backlinks and what you want to look for are kind of commonalities so when we look at EXP topics take a look at the things that have attracted backlinks okay so data driven post data driven data driven data driven data driven statistics like like the large majority are data driven and statistics okay so we know that that certainly works all right and if we just go and look at one of these we can see okay internet traffic for mobile devices like they're not trying to be click baity it's just very straight up very simple but this is a reference DOC for people this is a uh information and data that people can site in their content that's why it works well as linkbait so what you want to do is look at these topics that have attracted so many backlinks and go and create content around similar topics okay because you know that your odds of getting backlinks are much higher it doesn't mean you're going to get 2600 referring domains but you're definitely increasing your odds of seeing at least some passive link acquisition and I can tell you the amount of links that they have is is not from Pure Outreach it's just not possible they wouldn't be able to get this many links through pure Outreach these links are actually organic links a lot of them maybe they used a little bit of kind of push to get the initial uh profile built up but for the most part A lot of these probably came passively because people are just linking to this content as a resource okay and this is what we want to do so look at your competitors link profile look at their best pages and take note of the topics that have done really really well from a link building perspective now this next technique might seem really odd but what I want you to do is actually look at the outbound domains tab here and what this is are the websites that this particular website is linking out to okay and what I want to see is like what are the types of websites that they tend to link out to the most and how can we create content that's similar to the stuff that they like to link out to so for example if we want a link from exploding toopics.com what type of content could we create that would ultimately help us increase our chances of getting a link from them and as you can see there is some commonality among the things they like to link out to so we could look at like Tech Crunch and see what are the types of pages on Tech crunch that they like to link out to and then we could create very very similar content so you can see here they're you know they're it looks like they're linking out mainly to the homepage of tech crunch but if you look more specifically they're actually linking out to some data driven content specifically kind of news related stuff okay and this is an indication that you know maybe this is the type of content we should be creating on our website because we know that really really authoritative websites like to link out to this type of content once again this goes back to the same idea which is a lot of data right lots of data driven content that seems to be the case so once again very sneaky tactic where you can look at like what is the general types of links that they they like or general types of websites or content they like to link out to and this is really important when you're trying to you know when you build out what call your dream 100 so one of the best link building techniques is to figure out okay what are the if I could pick a hundred websites to get back links on in my industry who would they be right and so you would build out that list of 100 and you would do everything in your power to try to get links on those webites okay and one of the best ways is just see like what do they like to link out to and then you you create that bait specifically for these websites and what you'll find you you'll find a lot of commonalities but you can tell like look at the stuff they're linking out to it's all extremely highquality websites they don't link out to anything scammy or anything lowquality the next technique is to extract keyword ideas from the people also ask section so to do this you can just download the detailed Chrome extension you can see it over here and what we'll do is you could have to make sure you enable the extraction tool so I think if we go to the advanced here you just have to make sure that you have enable P paa extracting okay this just means people also ask extracting and and what we'll do is we go down here and search whatever keyword you're trying to build more topic Authority for and so let's say we want to increase our performance for SEO career I'm going to enter this into Google and then I'm going to go down here and see if there's a people also ask section okay and all we have to do is actually just go right back up and you can see there's a little block here where we can just select option and then first level would basically mean that we're just basically going to take what's right here and then as it goes down like if I open if I open this up it's going to open up another level of of of keywords or topic ideas okay so we can just have it go down to a third level and what this will do is it will extract all of these ideas and you can see it's starting to open them all up so this is happening just automatically so we don't have to do this you know ourselves because otherwise we'd have to copy all of them and that wouldn't be super fun so you can see here it's like 55 people also ass so far and uh that's quite a bit okay so we let this work and this makes our job a lot easier and then you can just take all of these ideas and put them into your keyword database now of course you're going to have to look through and make sure they're relevant but a lot of these ideas are really strong for building more topic support sometimes these questions are better suited just to answer on that dedicated post but other times they're they're appropriate to create their own dedicated page so like as I look through this uh you know is SEO good career path that's obviously a good page to have okay so a dedicated page specifically for that um then going down here uh keep going down is SEO highly paid okay well we could have a data driven piece of content that shows the uh how much people are paid in different SEO positions okay uh another one here is SEO a stressful job that's a very specific question I probably would answer that with a dedicated blog post uh does SEO require coding once again I would probably create a dedicated blog post specifically for that how much does SEO make a month once again dedicated blog post like so the the key here to understand this what like whether you should create a new piece of content or just answer it on the same page is completely based on the intent right if someone's asking a very specific question you should answer that question specifically so like can I become a millionaire by SEO okay that's a very specific question so I should answer that and only answer that question right they're not asking for you know teach me the you know teach me how to build a entire business right now they're just asking a very simple question is it possible is it possible to become a millionaire by SEO so for a blog post like that I would show evidence that it is possible okay I would show the evidence but I would also show a realistic expectation about that right uh and and show both sides of that equation but you can there's so like that one question there's so much to unpack there so use these ideas to your advantage so Reddit Tik Tock Kora and all these social media platforms are also amazing opportunities to find keyword and content ideas so I do like to go to Reddit first because it is one of the most popular and it's just there's so much that you can extract from here so what I like to do is depending on what the industry is that I'm attacking so let's say of course in the case of SEO what I would do is I would go to the particular subreddit so let's say I'll go to the SEO subreddit and then I'm going to sort this by top or rising and I want to see the things that are most popular right now okay and I and based and the popularity element is based on the amount of comments and the amount of Engagement that a particular idea has okay uh and just be careful there's a lot of spam on Reddit so you got to be careful with you know what's true or not but we'll go and look at hot and see what else is going on here and this one here okay this one looks good um and so what I would do is I'd go here and I would pretend like I'm going to print it so do this and actually save it as a PDF okay and and this will be very important for the next step so I'm going to save this as a PDF and this will go on my desktop and then we're going to go to chat gbt and we're going to upload that PDF so then just upload the PDF and then use this prompt and then chat gbt will quickly give you a bunch of content ideas that are directly related to that thread and so you can just repeat this whenever you want with Reddit or really any other type of content that you find you can find these opportunities and extract them out and some of them will be good some of them will not but the point is is like we can quickly see you know take all this you know all this noise here and all this content and just kind of simplify it and get into specifically real content ideas so another technique that you won't see many people talking about is actually looking at customer data so whenever someone joins got SEO Academy we always ask them a very simple question which is what's the main reason why you decide to join gotcho Academy so if we want to attract more people into got SEO Academy we should be creating content that specifically calls them out content that specifically would get them to stop scrolling right and the only way to do that is to look at what existing customers have told us okay so go ahead and do the same exact thing as we did for Reddit we're going to gohe and save this as a PDF and we're going to go back into chat gbt and we're going to use this data to come up with content ideas that we know will be highly relevant to our ideal client profile so as you can tell here I went ahead and uploaded the the document and then I add did this very very simple prompt and within a few seconds I got some really really terrific content ideas now some of these will be applicable for like dedicated blog posts on my website but some of these are also really good even for YouTube some are going to be good even for social media some micro content so a lot of these ideas are really powerful because we the goal here is not just to rank on Google the goal is to drive leads and drive new client acquisition okay so we should be creating content everywhere because if we create content everywhere it's going to build more support for our SEO process as well so this is something we should be thinking about is like don't just view these as like oh I need to address these on my website also view it as okay I can take one of these Concepts and I could create micro content on LinkedIn or I could create a dedicated email broadcast specifically about this one idea or I could go and create a YouTube video so this is there's just so much opportunity here uh and this is just from one one little upload and all these ideas that could certainly help drive more conversions specifically for whatever your product is so one of my other favorite techniques is actually just to go into a popular channel in your industry and look for Content ideas that have done really well on YouTube because if if we know they've done well on YouTube they'll likely also do well in Google okay so looking at this we can sort by popular and we can see all the most popular videos that this one influencer has produced okay so for example you know SEO tips this this one's about how to write a blog post this one's about creating a digital product this one's about how to promote your YouTube videos and on and on and on okay so these are all ideas that we could certainly go and either use as a seed to get more ideas or go after this exact particular idea okay and you can repeat this for all of the all the YouTubers in your particular industry another thing is to if you have a YouTube channel there's actually a ton of opportunity to even find ideas within your own YouTube channel so if you go to the analytics section and then we go to inspiration you're going to see there's a bunch of cool ideas that YouTube will feed you okay and you can sometimes you'll find some good stuff these will be like you know new videos that maybe you could jump on a particular Trend which is really powerful or you can actually go over here and look at show all and these are all keywords that are you know currently trending the things that people are actually looking for so you can actually save these and you'll see I've got a bunch of Saved keywords here so a lot of these key ideas I can go and attack either on my YouTube channel of course I can attack them on social media or of course you know attack them for content on my website okay so there's just a tremendous amount of keyword opportunities when you combine all these tactics I've showed you
