Summary
- I find it's super important to engage with your audience on YouTube as it leads to unmatched conversion rates. When people watch my videos, they feel a real connection with me and they trust me more.
- Seeing my actions helps people trust my content. They know it's me delivering it, not someone else writing it for me.
- I did a study showing the power of video. My blog had about 1,100 readers with a conversion rate of 1.0%, giving me about 110 leads.
- The same content as a YouTube video had 71,000 views and a conversion rate of 2.1%, which resulted in 1,491 leads.
- This huge difference shows that videos can be much more effective for connecting with people and driving results.
Video
How To Take Action
I would suggest implementing the power of video like I did. If you're a small business or entrepreneur, start by making simple videos showcasing your work, products, or services. Use your phone camera—it's usually good enough for creating content. Remember, people trust faces, so show yours to connect with viewers and build that trust.
A good way of doing this is to take your existing content, like a blog post, and turn it into a video. Speak directly to your audience about what's in the post, just like having a chat with them. This can be much more engaging and effective than just reading.
When you post videos on platforms like YouTube, don't forget to interact with your audience. Respond to comments and ask for feedback. This helps develop a stronger, trusting relationship with your viewers, which can lead to higher conversions. As shown by my example, videos can significantly improve conversion rates compared to text alone.
Finally, always keep your videos concise and to the point. This saves both your time and your audience’s time—making sure they stay engaged till the end. Start today with a small goal, like creating one video a week. It's low-cost, takes less time than you think, and can lead to high rewards as you grow your personal or business brand through trust and engagement.
Full Transcript
another benefit of YouTube and I can't stress this one enough is unmatched engagement with your audience and thus unmatched conversion rates when you read my blog post on my website you're like okay cool this is great content thanks Matt whatever but when you're watching my videos there's a connection established a measure of trust is built plus you know that I'm delivering the content not some outsourced writer let me illustrate this with numbers this is a case study from my agency of the search initiative that I posted on my blog according to analytics about 1,100 users have put their eyeball on it with a typical conversion rate of 1.0% on my blog this resulted in about 110 leads for my agency here's a YouTube video version of that exact same case study 71,000 views with I should not 2.1% conversion rate resulting in 1,491 leads for my agency this is what I'm talking about thanks for watching and remember to subscribe for more videos just like this one
