Summary
- Keeping content fresh and up-to-date is essential for good search rankings, as seen with Wikipedia's consistent top ranking.
- Simply modifying a page by adding a line or two, a video, or a link isn't enough to improve rankings and might even harm them.
- Enhancing a page with thorough updates, addressing objections, and improving user experience can significantly boost rankings.
- Use tools like Search Console to identify which pages are losing traffic year-over-year; these pages are likely in need of updates.
- Conduct keyword research to find which terms have lost ranking and examine what successful competitors are doing differently on their pages.
- Updating content using AI can be helpful, but it's crucial to include human oversight in this process to ensure quality and relevance.
Video
How To Take Action
I would suggest starting by keeping your content fresh and up-to-date, just like Wikipedia. This means making regular updates that truly add value. It's not enough to just sprinkle in a few lines or a video. Instead, aim to enhance the content by thoroughly updating information, addressing any potential objections that a reader might have, and improving the overall user experience.
A good way of doing this is by using free tools like Google Search Console. Check which of your pages are losing traffic over the years. These are the pages you should focus on revamping first.
Conduct some quick keyword research to see which keywords have lost their ranking. Look at competitors who rank well for those terms. Examine what they're doing differently and how you can enhance your page similarly.
Consider using AI to help you write or update your content. Just remember that a human should always review AI-generated content. This ensures that it’s high quality and relevant to your audience.
Taking these actions can improve your rankings without a big investment of time or money, all while making your pages a better experience for users.
Full Transcript
if you do a Google search for anything you see Wikipedia the reason you see Wikipedia ranking for most things is their content is fresh and up to date most people have this wrong that are seos though they believe if you just quote unquote update a page and modify a line or two or add a video add a link it actually helps we actually see if you update a page too frequently with very little value that you're adding it does not help your rankings we're actually seeing it hurt rankings but if you go when you update a page and make it more thorough answer objections improve the user experience where rankings go up but the key here is you can go into search console you can see what pages are decreasing in traffic Year over-year from there those are typically the pages that need updating you can then end up running a search for all the keywords that have dropped in rankings see who's ranking above you what are they doing that your page is not doing and then you'll have better ideas of what you need to do to update the content and make it better you can have ai help you write some of that content but you need a human in the loop
