Summary
- In September 2023, Google released a content update that significantly affected traffic for small to medium-sized blogs.
- Google redirected this traffic to large sites with high backlink authority, like Reddit, Quora, and Forbes.
- Most top-ranking websites on Google are owned by just 16 brands, reaching over 3 billion visitors monthly.
- Google continues to reduce traffic to smaller sites by using its AI system, SGE, which answers queries using content scraped from various websites.
- Competing in Google rankings can be challenging for smaller sites due to the high authority and traffic dominance of larger brands.
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How To Take Action
I would suggest focusing on diversifying where your web traffic comes from instead of relying solely on Google. This means using social media platforms like Instagram, TikTok, and Pinterest to share your content and attract new followers. These platforms are less dependent on backlinks and can help you reach a wider audience quickly.
A good way of boosting your online presence is by collaborating with other small businesses or bloggers. By guest posting on each other's sites or sharing each other's content on social media, you can tap into their audience and encourage them to visit your site too.
Think about getting creative with your content by offering unique insights, interviews, or how-to guides. Making your content useful and engaging can help it stand out even in a crowded market. Plus, it increases the chances that your work will be shared, bringing more visitors to your site.
I recommend using email campaigns to build a loyal audience base. Encourage visitors to subscribe to a newsletter with exclusive content or deals. This method gives you a direct line to your audience and is less subject to changes in search algorithms.
Finally, stay informed about SEO best practices but recognize that having a human-centered approach could be more rewarding. Write for your readers first and search engines second. Building genuine connections with your audience can often win over any algorithm shifts.
Full Transcript
in September 2023 Google released a helpful content update that devastated the internet most specifically small to mediumsized blogs the type that you and I have the capability to build who did they give this traffic to instead sites with ridiculous backlink Authority like Reddit quora and Forbes here's a search report for the keyword best crypto exchange dr94 dr90 and your friend dr95 Reddit how can you compete most of these websites that dominate Google are actually owned by the same 16 brands with a combined month traffic of over 3 billion per month according to this report from detail in addition Google has been and will continue to steal more of your traffic over time Google search generative experience or sge is their version of answering search queries with AI at the top of the search results where does it get this information from your website the AI has learned which are the best protein powders by scraping your website and then regurgitating it as their own content thanks for watching and remember to subscribe for more videos just like this one
