Summary
- To increase web traffic, expand your content into multiple languages using AI for translation and transcription, similar to Reddit's strategy.
- Reddit grew its audience by using AI to translate content for over 35 countries.
- At NP Digital, using translation helped NeilPatel.com get millions of visitors, with over 80% of the traffic from outside the United States.
- Use the Hreflang attribute to tell Google which pages are for which users, based on their country and language, to optimize your site's international visibility.
- By following these steps, your web traffic can grow significantly over time.
Video
How To Take Action
I would suggest starting by using AI tools to translate your existing content into multiple languages. This is a low-cost strategy that can significantly expand your audience. You can find AI services online that do translations without breaking the bank. By doing this, you follow what Reddit did to grow in over 35 countries—imagine reaching new people without needing to create new content!
A good way to optimize this strategy is by using the "Hreflang" attribute. This tells search engines like Google which pages should be shown to users based on their language and country. It's like giving Google a map so it can point visitors to the right version of your website. There are online guides and tutorials that explain how to do this, and it's something you can set up yourself or get a tech-savvy friend to help with.
Remember, most of the internet users aren’t in the United States. Opening up your content to them can mean a big increase in traffic. Tools and plugins for popular website platforms often come with translations and Hreflang attributes, so take advantage of those features.
By taking these steps, you should see a boost in your audience over time, just like we did at NP Digital. It’s all about reaching more people without a crazy amount of extra work.
Full Transcript
Reddit just got a massive increase in traffic from Google and you can use the same hack they did to get similar results just look at this chart traffic is going up them to the right Reddit expanded to over 35 countries and they use AI to translate and transcribe their content in multiple languages we even did that at NP digital so our blog Neil bell.com now gets millions of visitors and the majority of our traffic over 80% come from countries outside of the United States the key just use AI to translate and transcribe your web pages into other languages and use H link to tell Google which pages are for which users in which countries and Which languages and boom you're going to see your traffic grow over time
