Summary
- When using social media, I focus on platforms where users show active interest, like YouTube or Google. Here, people search for and click on content because they are genuinely interested in it.
- On platforms like Instagram and TikTok, users often scroll passively, making it harder to engage them meaningfully and convert their views into sales.
- Generating affiliate revenue is simpler on YouTube, where a person can click a single link directly to a product page, reducing friction.
- On Instagram, earning affiliate revenue can be more challenging due to extra steps. A user must navigate through your bio and multiple links, often requiring six clicks to reach a product page.
- The business models for social media platforms vary. I understand that YouTube's model allows for more direct interaction, whereas Instagram's requires intentional navigation.
Video
How To Take Action
I would suggest focusing on platforms where users are actively interested, like YouTube. These platforms are better for reaching people who are genuinely looking for the content or products you're offering. This means you’re more likely to engage them meaningfully and turn their interest into sales.
A good way to generate affiliate revenue is by using YouTube. You can provide direct links in your video descriptions. This approach minimizes the steps needed for a customer to reach your product page, making purchases more likely with just one click.
For Instagram users, understanding that the platform has more steps involved can help tailor your strategy. If you must use Instagram, creating clear guidance within your posts can help. Let followers know they need to visit your bio and use link trees to find what you're promoting. But remember, this method requires more effort from them, so try to keep it straightforward and enticing.
Thinking about the different ways each platform works can be very helpful. YouTube lets you interact directly with people, while Instagram needs more navigating around. If time and money are tight, focusing on platforms where you can engage users with ease, like YouTube, might be a valuable strategy.
Full Transcript
there's also the idea on social media of passive scrolling versus active interest so if somebody's on YouTube or Google they're going to be searching for you actively typing things in actively seeing a thumbnail and clicking on a video they're actually interested based on their interest in what you're talking about potentially what you're selling uh on Instagram though most people are just passively scrolling through stuff now there's also a lot more friction on Instagram and Tik Tock to actually make money so for example if someone's scrolling on Instagram and you're trying to make affiliate Revenue they'd have to see your post you can't link to an affiliate Link in the caption so they'd have to You' have to say Link in BIO so then they click your bio they click your link tree bio link they click the link on that link they get to a product page they then F have to buy that there's like six clicks involved in that process versus if you're on YouTube and you do affiliate marketing you say click the link below boom they click the link they're already on the page one click versus six so there's a lot more friction on there and also it's just a different business model
