Summary
- I learned that Tom Kapper has a hypothesis about the Helpful Content Update (HCU) from Google.
- The theory suggests that HCU isn't just about Google's messaging, but about balancing search volume and link signals.
- If a website has low brand search volume compared to its links, it might lose traffic after HCU updates.
- Websites with high brand search volume and more balanced links could benefit from the HCU update.
- This means it's important for websites to focus on growing brand search volume alongside building quality links.
Video
How To Take Action
I would suggest increasing your focus on growing your brand search volume. This means encouraging more people to search for your brand specifically. You could do this by engaging with your audience on social media, sharing interesting updates, or hosting small online events. This doesn't cost much money, just a bit of your time.
A good way of doing this is to ensure that your content is engaging and linked to your brand identity. Create blog posts, videos, or podcasts that align closely with what your brand stands for. When people find this content helpful or interesting, they’re more likely to search for your brand in the future.
Allocate some time each week to evaluate your website's current link profile. Look for opportunities to get backlinks from reputable sources without paying. This could be through guest blogging or collaborations with other small businesses or influencers in your niche. This could help balance your brand search volume with your link profile.
You should also make it easy for people to find your brand when they do search. Ensure that your website and social media profiles are optimized with the right keywords and information about your brand. Make sure your brand name appears in titles, descriptions, and even URLs where it makes sense.
By focusing on increasing brand awareness and ensuring a balanced link profile, you’ll be better positioned to benefit from future updates like HCU.
Full Transcript
the mossboss recently posted an article that upon first glance I thought was completely ignorable it's titled The Helpful content update was not what you think first off the author Tom kapper says right off the bat quote I've had a hypothesis that the hcu updates are about something completely separate from Google's messaging here's his theory the hypothesis is that the helpful content system has something to do with the suspect ratio of search volume for a site's navigational terms to its link signals the search volume he's talking about here is brand search volume and if there's too little of it compared to how many links the site has then that website had a high chance of losing traffic in the hcu update if there was plenty of brand search volume compared to the amount of links then the website was likely a winner in hcu thanks for watching and remember to subscribe for more videos just like this one
