Summary
Podcasting is a new and powerful media form. It is used by influential figures like Harris and Trump, generating impressive views—over 700,000 and 40 million, respectively.
For future marketing strategies, consider using newer channels like podcasting. It's becoming more effective than traditional media.
There are roughly 4 million podcasts available. This means you have options to advertise, appear as a guest, or even create your own.
The podcasting world isn't that competitive yet, making it a promising area to explore.
When planning for your 2025 marketing, remember how beneficial and wide open this media form is. It could be a great opportunity to reach your audience.
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How To Take Action
I would suggest exploring podcasting as a new way to market yourself or your business. It's cheap and powerful. With so many podcasts out there, you can find one that matches your interests. You can reach lots of people by appearing as a guest, advertising, or starting your own podcast. It doesn't cost much to get started, just a microphone and a computer, making it a low-cost but high-value opportunity.
A good way of doing this is by researching podcasts related to your field. Reach out to hosts and offer to share your expertise. Prepare a simple but engaging story or advice that you think will help their listeners. Practice what you'll say so you can speak clearly and confidently.
Another idea is to create short, fun episodes if you decide to start your podcast. Don't worry if you don't have fancy equipment at first—focus on sharing useful and exciting information. As you grow, you can improve your setup. You can even use free platforms to host your podcast.
Also, listen to a few podcasts to get ideas on styles and topics that interest audiences. This will help you understand what works and what doesn't. Podcasting is still growing, so now is a fantastic time to dive in. It’s a fresh way to connect with people and tell your story.
Full Transcript
did you see that Harris was on the podcast call your daddy and did you see that Trump was on the podcast of Joe Rogan podcasting is a new media not only did Harris end up generating over 700,000 views and Trump ended up generating over 40 million views from podcasting and that was just one podcast each if you look at this presidential election these candidates have been leveraging podcasting more than the old traditional forms of media why is it it's because they're a new form of media and they're more effective so the next time you're thinking about your marketing strategy for 2025 I want you to think about the new channels that you can be leveraging such as podcasting there's roughly 4 million podcasts out there not only can you advertise on other people's podcasts or show up on them but you can also create your own podcast it's a wide open ocean that's not that competitive good LU on your podcast
