Summary
- Start by testing multiple marketing channels, like throwing spaghetti against the wall to see what sticks. Try five to eight different ones and see which performs best.
- Focus on the channel that works best and put more effort and resources into it while ignoring the ones that don't work well.
- Continue to fine-tune your successful channel; it won't run on autopilot but will need less attention over time.
- Once your main channel requires less time, slowly introduce and develop additional marketing channels one by one.
- Aim for an omni-channel approach eventually, but don't rush into it from the start, as it might be overwhelming.
Video
How To Take Action
I would suggest starting with a few marketing channels at first, like trying out different styles of spaghetti to see what sticks to the wall. Test five to eight channels, like social media, email newsletters, or local community events, to figure out which works best for your goals.
Once you identify the channel that performs the best, focus your efforts and resources there while ignoring the others that don't give you good returns. This way, you save both time and money by not spreading yourself too thin.
A good way of working is to fine-tune your chosen marketing channel. It might not ever be fully automatic, but it will need less attention as you get better at it. You’ll learn what works best and can make those strategies even stronger.
When your main channel becomes less demanding, consider adding another channel to your marketing toolkit slowly. Add one at a time to avoid feeling overwhelmed.
Eventually, aim to use multiple channels in a more developed omni-channel approach. This will help you reach more people, but take your time moving in this direction. Start with mastering one channel before expanding, so you stay efficient and effective in your marketing efforts.
Full Transcript
what's the framework that you recommend to them in terms of how they should figure out where they should allocate their money we think of it as spaghetti you take spaghetti you go throw it against the wall when it sticks it's cooked so think about your marketing channels try five six seven eight of them out just test the waters the ones that perform the best is the ones you double down on and just ignore the rest so pick the channel that's performing the best Double Down On It ignore the rest and start fine-tuning it and it'll never really fully be on autopilot but when it's getting closer and closer to not requiring as much time then go and add in another channels add that into the fold and keep doing that and expand from there you need to take a Omni Channel approach but to save from day one I'm going to be Omni channel is just a bunch of bull
