Summary
- I want you to know that paid media is separate from SEO. They do not directly influence each other.
- Don't stress about whether paid ads or organic efforts are better. Focus on what makes a profit for you.
- If you can spend $1 on ads and make $2 in profit, go ahead and invest more in ads.
- Similarly, if creating content for SEO or social media costs $500 or $1,100 but brings in $2,000 in profit, expand those efforts.
- View marketing not as a choice between channels but as a way to find which ones bring the highest return on investment.
- Always leverage the channels that offer a positive ROI for your business.
Video
How To Take Action
I would suggest doing a quick review of all your marketing channels. Take a look at what's making you money. Don't worry about if it's paid ads or organic traffic from SEO. Just focus on which ones give you the most profit.
A good way to figure this out is by checking how much you're spending on ads or creating content versus how much money you make back. If you're spending $1 on ads and making $2 in profit, think about spending more on ads. Similarly, if creating content for SEO or social media costs you $500 or $1,100, but gives you $2,000 in profit, put more effort into those, too.
Think about marketing as a place to find the channels that bring you the highest return on investment (ROI). Look for those golden channels and use them as much as you can.
Remember, paid media and SEO don't directly affect each other. You don't have to pick one over the other. The key is to see which channel, whether it's paid or organic, works best for you and gives you money back. Once you know which ones those are, focus your time and resources on them.
Full Transcript
paid media has nothing to do with SEO or even getting mentioned in the AI overviews results I get that search engines and platforms can test paid ads within the AI responses but doing one or the other doesn't affect each other and here's what I mean by this as a business people like oh is paid ads better or is organic better it doesn't matter what produces a profit if you can spend a dollar on paid ads and it generates you $2 in profit spend as much as possible on the flip side if organic whether it's SEO or even optimizing for Tik Tok or Instagram if spending time and money costs you $1100 a video or $500 a video but it generates you $2,000 in profit do as much as possible don't think of marketing as which channel is better think of marketing as which channels can produce a positive Roi and those are the channels you should Leverage
