Summary
- AMP technology can make emails more powerful by allowing actions directly within the email.
- You can let customers select a product, like a white or gray T-shirt, and even choose the size within the email.
- Customers can click to buy and purchase without leaving Gmail, increasing conversions.
- Using these features can help your business by making the buying process quicker and easier for customers.
Video
How To Take Action
I would suggest implementing AMP technology to make your emails more interactive and helpful for your customers. Imagine making it super easy for them to pick a product, like choosing between a white or gray T-shirt, and selecting a size—all without leaving their email! This is a simple way to boost your sales and make buying quick and smooth for your customers.
A good way of doing this is by focusing on simple products you already sell. Set up AMP-powered emails where customers can make selections and complete purchases without needing to visit your website. This process reduces steps, making it more likely that people will buy, because who doesn’t love easy shopping?
You don’t have to spend a lot of money or time to start using AMP in your emails. There are many online resources and tutorials you can find to help set up these features, usually with simple tools you might already use for email marketing. Just make sure your email service provider supports AMP technology and you're good to go.
Try sending a test email to yourself or a friend first to see how it works. This step ensures everything looks and functions as you’d like. Take advantage of this strategy as a low-cost way to increase your conversion rates and bring more value to your business.
Full Transcript
a lot of people don't realize with amp technology you can end up making it where your emails are powerful where someone can select the product like if you have selling white t-shirts they can select a white T-shirt or a gray t-shirt the size they can even click buy and purchase and they can do all this within Gmail without even going to your website when you do things like that conversions go up
