Summary
- I start with Google when looking for new customers. It's my number one channel because it gets great results.
- YouTube and LinkedIn are my next top channels for growing customers. Spending time on these can really pay off.
- It's important to focus on solid and reliable channels. Sometimes the boring ones work the best.
- Word of mouth is a big deal for getting customers. People talk about who is good in the industry.
- I find client referrals to be very valuable. Happy clients will tell others about their good experiences.
- Employee referrals are powerful too. If I have a big team, good employees attract more business when they move to other companies.
- Remember, companies like to follow and work with skilled and reliable people.
Video
How To Take Action
I would suggest starting with Google to find new customers. It's reliable and gives great results without needing a big budget. Make sure your business is easy to find online by improving your website and using local business listings.
Next, try using YouTube and LinkedIn to grow your customer base. For YouTube, create simple, helpful videos about your products or services. For LinkedIn, connect with people in your industry and share useful content that showcases your skills.
Remember, sometimes sticking with basic, tried-and-true channels works best. Word of mouth is very important. Encourage happy customers to talk about you. This might mean asking them to leave reviews or share their experiences with friends.
Client referrals are also vital. Make sure every customer has a great experience so they'll feel excited to tell others about you. You might even offer small incentives, like discounts, for successful referrals.
If you have employees, consider employee referrals as a way to expand your connections. Good employees can spread the word about your business when they move to new companies. Supporting and recognizing their efforts can create more loyalty and enthusiasm about sharing your business.
Focus on being skilled and reliable, as companies like working with dependable people. Showing your expertise and trustworthiness online and offline can help attract more business without needing a huge marketing budget.
Full Transcript
my top three channels for new customers is it starts with Google then it goes to YouTube and then it goes to LinkedIn when you're trying to scale up your marketing and just grow a lot of the boring ugly channels is what produces results spending more time on that for most Industries will produce better results than focusing on Tik Tok where we get the majority of customers number one rfps just Word of Mouth of people knowing where that we're in the industry number two client referrals number three employee referrals once you have enough headcount like we're above a thousand people are like oh I worked with this individual they were great in the past oh they moveed companies hey can you still work with us companies follow good people
