Summary
I've found that growing organic search traffic can be achieved through focused link-building strategies. For example, I used these strategies to increase a business's search traffic by 300%.
A key step is to identify an expert in your field and build them into an authority who can influence others. This helps in attracting more backlinks, similar to how Gary Vaynerchuk has over 16,000 referring domains.
Creating linkable content is crucial. Use unique content angles like custom design, epic guides, useful tools, weird content, rankings, and deep technical pieces to attract backlinks.
Always prioritize relevance when building links. One high-quality, relevant link can be more impactful than numerous low-quality ones. Use a relevancy pyramid to prioritize your linking strategy.
The merger technique is an effective way to gain high-quality backlinks by acquiring existing websites with strong link profiles and redirecting them to yours. Handle redirects based on link distribution carefully to maximize benefits.
To close the backlink gap with competitors, use tools like SEMrush to identify domains linking to your competition but not to you. Then, work to gain those links.
Secure valuable links from resource pages by offering something significantly valuable. Finding these opportunities involves using search strings for research.
Digital PR is a powerful method for gaining quality backlinks. By providing expert insights to journalists, you can get backlinks directly to your homepage, which helps distribute authority across your site.
Enhance your internal link strategy by identifying the most powerful pages on your site and adding internal links in natural ways. Use tools like SEMrush to find these opportunities.
Gaining reviews enhances your website's authority. Reviews are vital, as Google often references them in its quality guidelines.
Building and expanding your audience indirectly boosts your authority. An engaged audience not only reads your content but also helps in distributing it further, potentially gaining more backlinks.
Remember, developing authoritativeness is a long-term journey. Consistent work and prioritizing marketing are key. It’s akin to a marathon and not a sprint.
Video
How To Take Action
I would suggest starting with easy and affordable steps to grow your website's authority.
First, find an expert in your field. This person should be ready to become the face of your company and work on building a personal brand. Think about who in your business can take this role and help your brand grow, just like how Gary Vaynerchuk did.
Next, focus on creating special content that people want to link to. You should look for ideas from other industries to keep your content unique. You can use formats like epic guides or fun rankings. This makes others want to link back to you because your content is interesting and useful.
A good way of building links is by using the relevancy pyramid. This means that relevant links from websites similar to yours are more important than just having lots of links.
Another idea is the merger technique. This involves finding and acquiring dormant websites that already have strong links. By redirecting these links to your site, you can quickly boost your backlink profile.
I would also recommend reviewing competitor backlinks with tools like SEMrush. This can help uncover new opportunities that your competitors are already benefiting from.
Don't forget digital PR efforts. Share your expertise with journalists to earn backlinks from trusted sites. Also, work on getting reviews because they can boost your authority in the eyes of Google.
Finally, remember that becoming an authority doesn't happen overnight. It's important to be patient and consistent with your efforts—after all, it's like running a marathon, not a sprint!
Quotes by Author
#### "Relevance is King when it comes to link building"
#### "One good link from a relevant website can be more impactful than millions of lowquality links"
#### "An expert equals someone better than the general public at a particular skill an authority is an expert who has influence"
#### "Don't underestimate the power of homepage backlinks"
#### "Do great work and make marketing a priority it'll take time but it's definitely worth it"
Full Transcript
using the nine proven link building strategies you're about to learn we grew this business's organic search traffic by 300% I'm Nathan gotch the founder of rankability and gotch SEO Academy and since 2013 I've LED hundreds of successful SEO and Link building campaigns and watch until the end of this video because I shared two bonus techniques that Force Google to trust your backlinks so these actions aim to increase your website's authoritativeness with content being the lead Domino so just go in this order number one identify your expert you need someone with subject matter expertise to act as the face of your business but simply being an expert isn't enough whoever you pick also needs to be willing to Market themselves and you must be willing to transform from just an expert to an authority and there is a difference an expert equals someone better than the general public at a particular skill an authority is an expert who has influence so think about it who can become this person in your company it's critical to consider because a strong personal brand can be a huge backlink driver for example Gary vaynerchuk has over 16,000 referring domains to his personal website and just to top it off vaynerchuk's marketing agency has over 2600 referring domains the point is building a personal brand around a subject matter expert is the most powerful weapon you have in your link building arsenal number two create linkable content now there are specific content angles that are proven to attract backlinks but here's an important point you must find angles that worked in other Industries and verify that the angle hasn't been used in your specific industry in other words you want to use fresh and unique angles for linkbait now you can certainly identify assets that worked for your competitors build a similar asset and score a few backlinks but it's nothing compared to finding an untapped angle because you'll score 100% of the backlinks and all all the eyeballs you can think of this as the Blue Ocean strategy for linkbait so the core part of this process is simple get linkbait inspiration from different Industries and here are some examples angle number one is custom so investing in design is a powerful way to differentiate angle number two are guides epic guides leverage length implies strength angle number three is data angle number four is helpful so free tools software Etc are perfect for promotion and Link acquisition and it's never been easier to create these assets because of chat GPT for example I created this script timer in only one hour with chat GPT angle number five is weird content angle number six are rankings angle number seven is deep content so deep technical pieces serve incredibly well as link bait all right now moving on to link building strategy number three which is Leverage The relevancy pyramid so the relevancy pyramid is a safeguard against lousy link building decisions here's the deal most link Builders are obsessed with metrics like da Dr or organic traffic for prioritizing link opportunities and while these do matter they're secondary to relevance relevance is King when it comes to link building and Google's John Mueller says that the total number of backlinks a website has doesn't matter at all to the search algorithm one good link from a relevant website can be more impactful than millions of lowquality links and that's why I created the relevancy pyramid in short prioritize the most relevant link opportunities first and these are at the top of the pyramid and in most cases you won't have many 100% matches from which to get links but it's where you should start and then once you've tapped it out just move down the pyramid which increases the total number of opportunities so let's say I wanted to find link prospects for a beef jerky company I'd go into the H keybo Explorer enter the broad topic and then go to traffic share section and click on buy domains and within seconds you should see what types of websites rank for this topic next you'll need to investigate these websites to find additional topics for example you can do a site colon search to see what topics they write about I also recommend looking at Reddit to get more broad topics just search reddit.com plus your topic and then within seconds I found multiple subreddits like jerky keto cooking hiking food and meat and they're all talking about beef jerky so now use chat gbt to prioritize these topics based on relevance here's a prompt now you'll know what order to find the link prospects just start with beef jerky blogs and work your way down as you tap out each category and now link building strategy number four is to use the merger technique so if you're feeling like Warren Buffett today you're going to love this technique so the merger technique finds websites with high quality relevant link profiles and 31 redirects them to your website and the merger allows you to get high quality backlinks overnight and actually wrote about this technique in 2015 and still use it today because it works when you do it right so here's how to do it first look for opportunities so the merger technique works best when you acquire an existing website so I'd start by looking for undervalued assets within your industry prioritize blogs with great link profiles that have grown stagnant regarding new content and updates treat these domains as if you're acquiring them as real businesses and that's why you need to examine the link profile an ideal link profile will have many editorial backlinks from relevant websites you can use sem Rush's Authority score to see the quality quality and relevance of the link profile you'll also want to examine the anchor text profile just make sure it isn't spam to death and then you'll want to estimate the backlink value so export all the backlinks and assign a value based on the strength you can just go into a service like lenic to get a ballpark idea of backlink cost and then just add up all the values and you'll get a link profile value so now that you know what the domain is worth you know how much you can invest and then once you've acquired a good domain it's time to 301 redirect it and unfortunately this this is where most people mess up you must 301 redirect based on link distribution for example if most of the back links hit the homepage create a dedicated page to inherit those links is ideal if the back links hit many different pages you'll need to find relevant pages on your website to inherit those back links and then you can add internal links to this page to drive link Equity from the redirect and finally just be patient do not rush into this strategy and just wait for the right opportunities and then go super hard when you see them number five steal your competitor's backlinks so just go into Sam Rush's backlink Gap tool and enter your top organic competitors now you'll see all the domains linking to your competitors but not linking to you now it's your job to narrow this Gap number six the similar content strategy so this method only works if you have a unique angle for a keyword don't expect to get a link from regurgitated content for example let's say I want to get more backlinks for best CMS for SEO I'd send the following Outreach email to every page that writes about this topic number seven resource pages so the best way to get links from resource pages is to have something of exceptional value so use these search strings to find Opportunities then once you found some awesome opportunities try this Outreach template and now number eight use digital PR so if you want highquality backlinks without creating assets consider using search intelligence they use a unique strategy that doesn't require creating assets instead you can contribute expert insights to other websites and they pitch a huge list of journalists and you can score powerful backlinks directly to your homepage but please don't underestimate the power of homepage backlinks if you study the link profiles of the most successful websites online you see that most of their backlinks point to their homepages so as long as your website is structured well the backlink equity and Trust will flow to other pages so I'll have a link below this video where you can learn more about search intelligence link building strategy number nine is to leverage existing backlink Authority so backlinks move the ship but internal links take your results to the next level so go to Sam Rush's backlink Analytics tool and click on indexed pages then you'll see the most powerful pages on your website From backlink perspective then just look for opportunities to add internal links on these pages in a natural way all right so now moving on to the two bonuses let's start with bonus number one which is get more reviews so reviews are an external signal that can be used to determine a Brand's or website's authoritativeness Google mentions reviews throughout the quality radar guidelines especially in this section as mentioned before backlinks are the core determining Factor but your goal should be to build as much trust for your website and your brand as possible so if you have a ton of backlinks but no reviews and no audience something looks super sketchy and that means you need to work to grow your link profile your reviews and your audience simultaneously and now bonus number two is expand your your audience so audience size won't directly impact authoritativeness in the context of Google SEO however it can indirectly impact your authoritativeness for example when you have an Engaged audience you have a marketing channel for your content and this can give you instant eyeballs every time you publish and that's why you should have an email newsletter the more people see your content the more likely you'll be able to score some backlinks plus creating content on other platforms can attract branded searches according to a study by Moz there's a correlation between brand Authority and backlinks regarding SEO performance and that means that websites with backlinks and brand Authority can survive Google algorithm updates while the opposite is true a lack of branded searches May signal to Google that your site isn't trustworthy and now bonus number three is it's a marathon not a Sprint you don't build authoritativeness overnight do great work and make marketing a priority it'll take time but it's definitely worth it and to put in perspective gotcha o.com is over 10 years old and has a Dr of 73 so just stay the course and if you want access to all of my link Building Systems consider applying for got SEO Academy and while backlinks are one of the most important Google ranking factors you should also check out my new SEO checklist to make sure you've covered all of the SEO variables that are going to affect your performance
