Summary
- I always recommend using technical SEO audit tools to improve your website. These tools help find and fix issues on your site.
- If you have an HRS subscription, their Site Audit Tool is excellent. It has a great interface with tips on fixing problems it finds.
- If cost is a concern, Seliner offers a free tool for up to 250 pages, matching HRS's audit quality.
- For more capacity, Screaming Frog's free version supports up to 500 pages. However, it lacks user experience features the other tools have.
- Make sure to check for crawl errors—parts of your site may be inaccessible by Google.
- Look into crawl depth; some pages might be hard to reach if they're more than four clicks from your homepage.
- Check for missing titles, descriptions, and alt tags in your site's meta information.
- Be on the lookout for broken links and duplicate content issues.
- Address any indexing issues and problems with schema markup.
- Finally, pay attention to your Core Web Vitals and overall website speed to improve user experience.
Video
How To Take Action
I suggest starting with a technical SEO audit to improve your website. If you want to save money, try Seliner's free tool, which helps check up to 250 pages. It's a great way to find and fix problems without spending a dime. If you need to check more pages, the free version of Screaming Frog covers up to 500 pages, though it might not be as easy to use.
First, look for crawl errors. Make sure all parts of your site are accessible by Google. If any part of your site can't be reached, Google won't be able to show it in search results.
Next, check the crawl depth of your pages. Pages too deep (more than four clicks from the homepage) might be hard for visitors to find. Try to make important content closer to the homepage.
Also, don't forget to fill in missing titles, descriptions, and alt tags. These help search engines understand your content.
Look for broken links and duplicate content. These can hurt your ranking in search results.
Make sure indexing issues and problems with schema markup are fixed. This helps ensure that search engines show your site correctly.
Pay attention to Core Web Vitals and website speed. Improving these can make your site load faster, so visitors have a better experience. Good luck with optimizing your site!
Full Transcript
I always perform technical SEO audits with tools if you have an hre subscription then my recommendation is to use hre site audit tool it's got a great interface with tool tips on how to fix everything it finds if you don't have HRS and you want to save money seliner is a free tool up to 250 pages that has the same level of quality as HF technical SEO audit if you need more capacity screaming Frog's free version will support up to 500 pages but it lacks the ux that the previous two have here's a list of issues you want to be on the lookout for crawl errors are there certain parts of your site that are completely inaccessible by Google crawl depth do you have pages on your site that are extremely hard to reach and are more than four jumps away from your homepage missing titles descriptions and all tags did you forget to fill out all these critical places for meta info do you have broken links do you have duplicate content do you have indexing issues do you have problems with schema and lastly do you have any issues with your core web vitals in the overall speed of your website
