Summary
- I believe it's crucial to use all tools and channels to their fullest potential, not just focus on voice search or AI alone.
- Understand that you may not profit as much from voice search as big companies like Amazon do, and that's okay.
- AI might not always generate perfect content, but it can be used effectively to increase traffic, as shown by award-winning studies.
- Leverage AI to conduct research for localized businesses, as it can greatly expedite content creation processes.
- Whether you have one or a thousand locations, AI can significantly reduce the time humans spend writing content manually.
Video
How To Take Action
I would suggest implementing a strategy where you use all available tools to their fullest. Don’t just focus on voice search or AI alone. Mix them up to get the best results. You might not earn as much as big companies from voice search, and that’s perfectly fine. What's key is maximizing what you have.
A good way of doing this is using AI to help with research. If you have a small business with one or more locations, AI can help you gather information faster than doing it all by hand. This will save you time and help you make more content.
AI might not always make perfect content, but it can still bring more visitors to your site. Use AI tools for content creation to quickly put together pieces that can attract people to your business. This is a smarter way to work, leaving you more time for other important tasks.
Lastly, don’t just rely on any single channel. Explore different ways to reach your audience, like social media, emails, and traditional advertising. This will help you get the most out of what you have. By combining these tactics, you’re more likely to grow your business or personal brand without spending lots of money or time.
Full Transcript
it's not about voice search it's not about AI it's leveraging all the tools and channels out there to the maximum extent you're not going to make as much as from voice search as Amazon's going to make from voice search it's just the reality AI yes a lot of their content doesn't do well but we have pay studies and we've won awards from like the drum for our work with companies like University of Technical Institute for using AI to drive more traffic because when you have localized businesses you can use AI to do research on all the locations around your businesses uh whether you have one or 10 or 100 or a thousand locations and that can speed up the time it takes humans to write content versus just doing everything manually
