Summary
- I manage a large email list with over 1,555,624 subscribers as of the latest count.
- On average, I remove 60,000 to 70,000 subscribers each month to keep my list healthy.
- In the last 30 days, I've gained 108,411 new subscribers, which keeps my list continuously growing.
- It's important to regularly clean your email list. This means deleting inactive subscribers to improve email deliverability.
- When someone doesn't open your emails, it can signal email services like Gmail and Outlook that your emails aren't engaging, which might lead them to mark your emails as spam.
- To make sure that my emails land in the inbox of those who want them, I remove subscribers who are not actively engaging.
- Keeping a clean list ensures those who enjoy my emails will keep seeing them in their main inbox.
Video
How To Take Action
I would suggest implementing regular email list maintenance to enhance your business or personal growth efforts. Start by evaluating your current subscriber list. Identify subscribers who haven't opened your emails in the last few months. A good way of doing this is using filters provided by most email marketing platforms to spot inactive users.
Next, I’d recommend removing these inactive subscribers. This keeps your list healthy and ensures that your emails reach those truly interested in your content. Think of it like spring cleaning—out with the old and in with the new! By doing this, you're improving the chances that your relevant subscribers see your emails right in their inbox, not in the spam folder.
To keep your list growing, encourage more sign-ups. You could offer something valuable, like a free resource or newsletter, to entice people to join. Keep an eye on this growth regularly—maybe weekly or monthly—and track the new subscriber numbers against those you're removing. This helps maintain a steady, engaged list.
Moreover, focus on creating engaging and consistent content. When your emails are interesting, people are more likely to open them. Ask for feedback to understand what your audience enjoys.
This approach makes sure that your communication is effective and keeps your audience engaged without the extra cost of trying to reach uninterested folks.
Full Transcript
on average month I'm deleting 60 to 70,000 email subscribers wow right now I have 1,555 624 subscribers of this moment at the recording last 30 days I only collected 108,411 150 to 200,000 now if I keep sending you an email you want my emails you open but if I send John emails John subscribed to my list but doesn't really open up what happens is John's emails even though he doesn't open them it sends signals to Gmail and Outlook hey John doesn't care for these emails eventually those emails may end up in John's spam so when you scrub your list and you delete your inactive subscribers it ensures that people like you who want my emails see them and they get delivered in your inbox
