Summary
- Don't aim for perfect. Perfect is subjective and a waste of time.
- Continuous improvement is key. Focus on making small, iterative changes that continually improve your marketing efforts.
- Be adaptable. What works today might not work tomorrow, so stay flexible and ready to pivot.
- Execute quickly. Spending too much time on perfection means you'll move too slowly.
- Save money. By not striving for perfection, you'll avoid overspending on unnecessary details.
- Learn from the Olympics. Even big corporations struggle to create the "perfect" ad; instead, they should focus on what's effective and adaptable.
Video
How To Take Action
I would suggest implementing these strategies to help your small business, entrepreneurship, or personal growth:
Don't Aim for Perfect: Instead of wasting time trying to make everything perfect, focus on just getting things done. Your work doesn't have to be flawless, it just has to be effective. For example, when creating a marketing campaign, prioritize functionality and clarity over perfection.
Continuous Improvement: Look for small ways to improve your work continuously. Keep an eye on what is working and tweak it to make it even better. This could mean adjusting your marketing messages after seeing how your audience responds or refining your product based on user feedback.
Be Adaptable: Stay flexible and be ready to change your strategies if they're not working. Don't get stuck on one way of doing things. If a social media strategy isn't delivering results, try a different platform or approach.
Execute Quickly: Don't spend too long planning every detail. Get your ideas out there fast so you can start seeing results. This way, you won't waste time and can make adjustments based on real-world feedback.
Save Money: Since perfection isn't the goal, you won't spend too much on unnecessary details. This will save both time and money. For example, don't invest in the most expensive equipment right away; use what you have and upgrade as needed.
Learn from Big Players: Remember even big corporations, like those advertising during the Olympics, struggle to make perfect ads and often fail. They achieve better results from what is effective and adaptable. Focus on what's efficient for you, rather than chasing an unrealistic perfect standard.
By following these strategies, you'll make progress faster, save resources, and be better prepared to handle changes and challenges along your journey.
Full Transcript
never try to optimize for perfect cuzz perfect is in the eye of the beholder though during the Olympics we were seeing so many people who are trying to create the perfect marketing campaign and perfect ads they wanted like a perfect 10 ad week even had an article around this and we were getting hit up by so many corporations before Olympics being like yeah we want the most amazing perfect ad out there and I would always tell people there's no such thing is a perfect ad and they're like why well what works now won't keep working you can't just keep using the same thing and you need to look at marketing not as how do you create something that's perfect but more so how do you create something that's iterative and continually gets better and improves because if you strive to make something perfect you'll waste too much time you won't execute fast enough and you'll find that you'll spend way more money than you need to
