Summary
- Pay attention to experience factors like bounce rate, dwell time, page loading speed, secure website, mobile friendliness, navigation, readability, goal completion, and contactability.
- For e-commerce sites, you cannot rank without providing a way for clients to make returns and get support.
- Make sure your contact page is built to perfection.
- Include basic information: company name, address, phone number, and email address.
- Add a contact form for easy communication.
- Provide links to your social media profiles.
- Give contact details for multiple departments and locations.
- Embed a map and give directions to your location.
- Include instructions on when and why someone should contact you.
- Offer an FAQ section to solve common problems.
Video
How To Take Action
I would suggest implementing these strategies to improve your small business or personal growth with low-cost and high-value items.
Enhance Your Contact Page:
- Start by making sure your contact page includes essential details like your company name, address, phone number, and email address.
- Add a simple contact form to make communication easy.
- Link to all your social media profiles to provide multiple channels for contact.
- If you have multiple departments or locations, list their contact details too.
- Embed a map to your location and provide clear directions for visitors.
- Offer guidance on when and why someone should contact you. This helps set expectations and streamlines communication.
- Create an FAQ section to answer common questions. This reduces repetitive inquiries and saves time.
Improve Website Experience:
- Check and improve your website's bounce rate and dwell time by ensuring content is engaging and useful.
- Optimize page loading speed because a fast site keeps visitors happy.
- Make sure your website is secure to build trust.
- Ensure that your site is mobile-friendly since many users browse on their phones.
- Simplify navigation so visitors can find what they need without hassle.
- Focus on readability by using clear fonts and concise content.
- Define clear goals for your visitors to complete, like signing up for newsletters or making a purchase.
- Ensure contact options are easily accessible throughout your site.
Support for E-commerce:
- Provide ways for customers to make returns easily and offer robust support options. This is crucial for building trust and meeting search engine guidelines.
By focusing on these easy-to-implement and cost-effective steps, you'll create a better experience for your customers and set a strong foundation for growth.
Full Transcript
now there's a lot of different factors that contribute towards experience bounce rate dwell time page loading speed secure website mobile friendliness navigation readability goal completion and contactability you think it's not a big deal but for Ecom you simply cannot rank without some way for clients to make returns and get support and this is something Google clearly spells out in their quality Rader guidelines now since you're a viewer of this channel I bet you have a contact page already but is it really built out to Perfection here's a complete gigachad contact page checklist company name address phone number and email address this is the no-brainer stuff you also need a contact form links to your social media profiles contact details for multiple departments contact details for multiple locations an embedded map directions to your location and instructions on when and why they should contact you plus an FAQ for common problems thanks for watching and remember to subscribe for more videos just like this one
