Summary
- When paying influencers a lot of money, you usually don't get a good return on investment (ROI) when you look at the lifetime value (LTV) of a customer.
- I've done many tests with influencers in different spaces, including travel.
- The ROI of using creators is good when working with micro or nano influencers and doing a revenue shared deal.
- I find this to be extremely profitable.
- When you drive revenue, you get paid. If you don't drive revenue, you get paid zero.
- Smaller influencers will push really hard because they don't have millions of followers.
Video
How To Take Action
I would suggest implementing a strategy that leverages micro or nano influencers for promoting your business. They tend to provide a better return on investment and they're more likely to push hard for your brand because they’re building their own audience. Here's how you can start:
Identify Relevant Micro or Nano Influencers: Look for influencers in your industry with a following between 1,000 to 50,000. They usually have a more engaged audience.
Reach Out with Revenue-Share Deals: Instead of paying them upfront, offer a commission or a revenue share. This motivates them to promote your product more sincerely, as their earnings depend on the sales they help generate.
Personalize Your Approach: When contacting these influencers, make your message personal. Mention why you think they’re a good fit for your brand and how you see the potential for mutual benefit.
Provide Clear Guidelines: Ensure they understand your brand, what you’re offering, and what you expect from the collaboration. This helps maintain consistency in your messaging.
Monitor Performance: Regularly track the sales and engagement driven by these influencers. Tools like affiliate tracking software can help you measure their performance accurately.
By focusing on micro or nano influencers and structuring your deals around revenue sharing, you can achieve high-value promotional results without a hefty upfront cost. This method ensures that everyone is working towards the same goal and that you only pay for actual performance.
Full Transcript
we're finding when you pay influencers a ton of money to promote you usually are not Roi positive when you look at the LTV of a customer we've done a lot of tests with influencers in all spaces including travel the ROI of creators is there when you work with micro or Nano influencers and you do a REV shared deal we're finding that to be extremely profitable you drive Revenue you get paid you don't drive Revenue you get paid zero the smaller influencers will push really hard and they'll do it because they don't have millions of followers
