Summary
- I learned the importance of regularly optimizing for various search engines, not just Google.
- It's crucial to consider platforms like Yandex, YouTube, TikTok, and Instagram because they cater to different audiences.
- Optimization now includes getting AI tools like ChatGPT to recommend your products or services.
- Younger people prefer using social media to perform searches, so it's vital to optimize for those algorithms.
- Each platform has unique aspects such as Google focusing on backlinks and TikTok on engagement and watch time.
- Keyword research is the foundation of good SEO and can be applied to all content creation.
- Creating content that can be repurposed across different platforms maximizes its reach.
- The goal is to achieve "search everywhere optimization" to ensure visibility across all user-preferred platforms.
Video
How To Take Action
I would suggest implementing a few key strategies to get the best results with minimal cost and effort.
First, start by doing thorough keyword research. This is the foundation for all your content. Use free tools like Google Keyword Planner or Ubersuggest to find the right keywords for your business or personal brand. Focus on keywords with high search volume but low competition.
Next, optimize content for different platforms. For example, while Google cares about backlinks, TikTok and Instagram are more about engagement and watch time. Tailor your content to fit each platform’s strengths without creating entirely new content. Repurpose existing content by creating shorter TikTok videos, Instagram reels, or YouTube shorts from longer videos or blog posts.
Considering content repurposing, make sure your main content pieces can be broken down into smaller, digestible parts. This helps you maximize reach without spending too much time creating new content.
You should also consider optimizing for AI tools like ChatGPT. Craft content that provides clear and helpful information about your products or services. This way, AI tools are more likely to recommend you when users search for related topics.
Lastly, keep an eye on your engagement metrics to understand what is working best. Track likes, shares, comments, and watch time to see which pieces of content resonate most with your audience.
By focusing on these strategies, you’ll make sure your content is visible on all the platforms your audience uses, without spending too much money or time.
Full Transcript
when we used to do SEO companies even big corporations they would just request us to optimize for Google every once in a while Yandex by and sometimes YouTube cuz it's the second most popular search engine but now the requests are very different yes people still want what I just talked about but people are like hey people are using chat GPT how do we get them to recommend our products and services hey younger people are using Tik Tok and Instagram to perform searches right every platform has their own algorithm some look at things like engagement time to watch a video right while Google may look at things like backlinks but it really does start with keyword research so corporations are creating content whether you're creating content for Google or social media you're creating content you can repurpose it they want their content their business their products their services to be found everywhere SEO is no longer search engine optimization it's search everywhere optimization where we have to optimize for all the platforms that people are using these days
