Summary
- When you first start doing SEO and create content, your traffic will go up because there's no room to go down and you're actively doing something.
- Once your rankings are established, the only place your traffic can go is down, mainly due to content becoming outdated.
- This issue of declining traffic due to old content is known as content decay.
- We found that websites that grew their SEO traffic by at least 50% a year for over 4 years spent a lot of time updating their content rather than just creating new content.
- When starting out, focus on creating new content to build traffic.
- As your traffic increases, shift your focus to updating existing content to maintain and grow your traffic.
Video
How To Take Action
Action Plan for Implementing SEO Insights
I suggest starting by creating new, high-quality content to build your traffic. When you're just beginning, your site doesn't have much traffic, so doing something is better than nothing. Focus on topics related to your business or personal growth niche. This will help attract visitors and give your site some initial visibility.
Once your traffic starts growing, don't just keep churning out new content. A good way of maintaining your growth is to update your existing posts. Over time, older content may not be as relevant, and traffic can drop because of this "content decay." To tackle this, spend some time each week or month refreshing the older content. Update any outdated information, add new insights, and ensure all links work properly.
Keep an eye on what keywords are driving traffic to your site. Tools like Google Analytics or other free SEO tools can show you this data. Use this information to tweak your content and make it more appealing to both readers and search engines.
After publishing new content, I recommend promoting it through your social media channels. This is a low-cost strategy that can help drive initial traffic and get eyes on your work quickly.
Another smart strategy is to engage with your audience through comments and feedback. This helps build a community around your content and makes it more likely that visitors will return.
In summary:
- Start by creating new content to build traffic.
- As you gain more visitors, shift focus to updating older content.
- Use free SEO tools to monitor your keywords and performance.
- Promote content on social media.
- Engage with your audience through comments and feedback.
This approach will help you maintain and grow your traffic over time without spending a lot of money or time.
Full Transcript
if you do SEO you need to pay attention to this when you first start doing SEO and create content your traffic will go up there are two big reasons for this one there isn't any room to go down and you don't have much traffic and two you are getting traffic because you are doing something which is better than doing nothing but once you have your rankings the only place to go is down the big reason for this is as your content gets old you'll notice that you'll start losing traffic to sites with fresher content it's a big issue in SEO this is called content Decay we analyze websites that consistently grew their SEO traffic by at least 50% a year for over 4 years we found that they also spend a lot of time updating content versus creating new content so when you are starting off create new content but as your traffic increases over time start shifting your focus to updating content
