Summary
- People are tired of hearing about AI.
- Companies used AI in their marketing early on and saw a boost in conversion rates.
- Marketing materials with "AI" in the headlines increased conversion rates by 7-20%.
- Over 15 websites ran tests and saw positive results from using AI in their marketing.
- Today, using "AI" in marketing has little to no impact on conversions.
- Trends can change quickly, so it’s important to stay updated and test marketing strategies regularly.
Video
How To Take Action
I would suggest implementing regular testing of your marketing strategies to stay ahead of trends. This means setting aside a bit of time every week to see what’s working and what’s not. It's critical because what worked a year ago, like using the term "AI" in your headlines, might not be effective today.
A good way of doing this is by running A/B tests. Try out different headlines and copy across your marketing channels – emails, social media posts, or ads. Track the results to see what resonates with your audience. For example, if you noticed a drop in engagement, switch up the content and test again.
Another point is to stay updated with industry news. Follow marketing blogs, listen to podcasts, or join online forums related to your business. This helps you catch early trends and apply them before they become old news.
For personal growth and low-cost improvement, keep an eye on free or low-cost online courses on marketing. Websites like Coursera or LinkedIn Learning offer valuable insights that keep you informed without breaking the bank.
Lastly, don't forget to network. Join local business groups or online communities. Sharing experiences and data with other entrepreneurs can provide fresh perspectives and quick tips to enhance your strategies.
Remember, the goal is to be flexible and ready to adapt. This keeps your marketing efforts effective and your business growing.
Full Transcript
people are burnt on hearing the word AI we looked at companies early on that were using AI in their marketing and there's a good group of us that share a lot of data and no joke everyone in the group call it a year year and a half ago when they put AI in their headlines and their marketing materials they saw a boosting conversion anywhere from call it like 7 8% all the way up to the 20 plus percentile and I'm not talking about one or two sites I'm talking about like 15 plus sites all running tests and all seeing positive results now fast forward to today a lot of the same sites reran experiments AV test using the word AI in the headline or in their copy versus not using it literally has little to no impact on conversions anymore
