Summary
- E-commerce keywords are gaining much more traffic than before.
- In recent results, e-commerce sites are often at the top, overtaking review sites.
- This trend is evident not only for commercial keywords but also for review keywords.
- One of our e-commerce clients experiences significant traffic increases with each Google update.
- Online shopping continues to grow steadily each year, as shown by a graph from Statista.
- The popularity of e-commerce is not slowing down anytime soon.
Video
How To Take Action
Focus on E-Commerce Keywords
I would suggest focusing on e-commerce keywords to drive more traffic to your website. Keywords specific to products you sell or services you offer are now getting much more attention. Identify the most relevant keywords for your niche and integrate them into your website content, product descriptions, and blog posts.
Regularly Update Content
Another good way to keep up with trends is to regularly update your content. Google likes fresh and relevant content, and it can give your site a boost with each update. Look at your existing pages and see where you can add new information, better images, or updated statistics.
Optimize for Reviews
Optimizing for reviews is also essential. Not only commercial keywords but also review-related keywords are driving traffic. Make sure that your website has sections for customer reviews and that these sections are optimized with relevant keywords. Encourage happy customers to leave reviews.
Leverage Google Updates
Pay attention to Google updates and how they affect your traffic. One of our e-commerce clients saw significant increases with each update, so make a habit of monitoring these changes. Tools like Google Analytics can help track your performance and adjust your strategy as needed.
Consistent Online Presence
Lastly, maintain a consistent online presence. The Statista graph shows that online shopping continues to grow steadily. Ensure your website is user-friendly, mobile-optimized, and easy to navigate, so you can capture a share of this growing market.
By focusing on these high-value but low-cost strategies, you can effectively drive more traffic and increase your online sales.
Full Transcript
Ecom keywords are easy as hell and getting so much more traffic than before it's stupid in this tweet by Lily Ray she points out multiple keywords where on the left hand side we have results from before review sites are in red e-commerce sites are in green compared to more recent results where the e-commerce green sites have taken the top positions and this isn't just for commercial keywords it's for review keywords as well here's a traffic graph for one of our e-commerce clients every update they get a traffic boner and aside from Google giving Ecom more love people just straight up shop more and more online every year this graph from statistica shows that there's no signs of slowing down if you like content like this please let me know by optimizing the like button and I'll make more of it for you
