Summary
- OpenAI is testing a new search engine based on ChatGPT. This is not the end for SEO, but it means changes are coming.
- Relying only on Google for organic ranking isn't a safe bet anymore. SEO is getting harder and user attention is scattered.
- Even though search is evolving, people will keep looking for info online. We must still optimize our content to help users find it.
- The game of search isn't ending, but the players are changing. SearchGPT offers new marketing chances beyond just being mentioned in AI chat answers.
- I'll cover the impact and opportunities of SearchGPT in my next webinar on September 10th at 8:00 a.m. Pacific Daylight Time.
Video
How To Take Action
I would suggest implementing some simple but powerful steps to take advantage of changes in search engine optimization.
Stay Updated:
First, always keep your ear to the ground about changes with openAI and SearchGPT. Join free webinars, like the one on September 10th, at 8:00 a.m. Pacific Daylight Time, to understand new trends and strategies. Staying updated will keep you ahead of the curve.
Diversify Your Traffic Sources:
Relying solely on Google for traffic might get risky. Spread out your efforts by also using social media, email marketing, and content platforms like Medium or LinkedIn. This way, even if one source dips, others will keep your traffic steady.
Optimize Your Content:
Since people will still look for info online, make sure your content is findable. Use up-to-date SEO tactics, but also think about how AI might present your content. Include clear headings and well-organized, easy-to-read information.
Engage With AI Platforms:
Experiment with platforms integrated with ChatGPT. For example, try having your info pulled into AI-driven chat answers. Creating engaging and factual content could help you get mentioned by AI systems and get more visibility.
Be User-Centric:
Make sure your content really helps your users. Focus on solving problems and answering questions clearly and concisely. This user-centered approach will naturally align your content with what search engines and AI look for.
Monitor Analytics:
Keep an eye on your website and content performance. Tools like Google Analytics can help you see what's working and what's not. Adjust your strategies based on what you find to continually improve your reach and effectiveness.
These steps don’t need a lot of money or time but can bring high value, helping you navigate and thrive in the changing search landscape.
Full Transcript
open AI is testing a new search engine that's based off of Chad GPT is this the nail in the coffin for SEO the short answer is no but if you're betting all your chips on Google you're headed for trouble organic raking is getting tougher and at the same time attention is getting spread out over different channels but surge isn't going away and as long as people are looking for things and information on the internet will need to optimize content to help them find it the game isn't changing but the players are search GPT will open new opportunities for Market opportunities that go far beyond getting mentioned in AI chat answers we'll explore the impact this new technology will have on search and the marketing ecosystem in my next webinar on September 10th join us live at 8:00 a.m. Pacific Daylight time to take a closer look at search GPT and how to get ready for it it's a free webinar but you need to sign up by following the link in this post or in my bio see you there
