Summary
- Search engines need help to read, identify, and categorize content accurately because they don’t have human visual and intuitive abilities.
- As humans, you can easily recognize a list of ingredients as a recipe, but search engines can’t make that connection on their own.
- Schema markup can help in this situation. It is code that you put into your article’s HTML.
- With schema markup, you can tell Google exactly what your article is about, like saying, “This is a recipe.”
- Using schema markup can improve your SEO results, making it easier for your site to rank higher on Google.
- It also attracts more visitors by making your listing take up more space and drawing their eye.
- For example, if you have a recipe for fried Twinkies, adding schema markup helps Google understand and display it properly.
Video
How To Take Action
I would suggest implementing schema markup for your website content. It’s a low-cost and high-value tactic that you can do yourself with some basic HTML knowledge.
First, identify the type of content you have. For example, if you’re sharing recipes, mark them up with schema so search engines know they are recipes. This makes it easier for Google to know what your content is about and can improve your search ranking.
A good way of doing this is to learn the basics of schema markup through free online resources. Then, add the relevant schema code to your HTML. For instance, if you have a recipe for fried Twinkies, you can tell Google, “This is a recipe,” by using the proper schema code.
Next, check your work using Google’s structured data testing tool. This will help you see if your markup is correct and if Google can read it properly.
You should also keep an eye on your website analytics after adding schema markup. This will let you know if there’s an increase in traffic and how visitors are interacting with your content.
While this might take a bit of time initially, it’s a valuable investment. It helps search engines understand your content better, which can make your site rank higher and attract more eyeballs. This strategy doesn’t require spending money on ads or expensive SEO tools, making it perfect for small businesses or entrepreneurs looking to grow without breaking the bank.
