Summary
- I recommend removing any kind of crazy color schemes from your website. Using too many colors or the wrong colors can make your site look homemade and unprofessional. Stick to a few colors that match your brand for accents like buttons or headlines.
- Simplify your website’s menu to no more than five items. A complicated menu can confuse visitors and lead them away. Only include necessary pages that guide potential customers toward becoming clients.
- Make your website content focus on the visitor’s challenges, not just on how awesome your business is. Use simple language anyone can understand, like you’re explaining to an eighth grader. Relatable language helps people see you as the expert they need.
- Replace traditional vague “Contact Us” forms with a direct calendar booking tool like Calendly. This allows visitors to see your availability and book a time that works for both you and them, eliminating any guesswork.
- Remove your social media links from key areas like the top navigation or homepage. Keeping visitors on your site rather than sending them back to social media ensures they stay engaged with your content and move closer to making a decision.
- Get rid of overly posed or exaggerated stock photos. These can make your site feel staged and inauthentic. Instead, use natural and high-quality images, whether from stock or AI-generated tools like MidJourney, that capture the genuine experience of working with you.
- Replace individual team bios with a nice group shot on your “About Us” page. Clients are more interested in seeing real, smiling people behind your brand rather than diving into personal details that could serve as a distraction.
Video
https://www.youtube.com/watch?v=dUrlwvm-CqQ
How To Take Action
Action Plan for Small Business, Entrepreneur, or Personal Growth
Simplify Your Website Colors
I would suggest implementing a simpler color scheme for your website. Stick to just a few colors that match your brand. Use these colors for accents like buttons or headlines, not as flashy backgrounds. This will make your site look more professional and less homemade.
Streamline Your Website Menu
A good way of doing this is to limit your website menu to no more than five items. By reducing complications, you guide visitors straight to what they need, making it easier for them to consider becoming clients. Only include necessary pages and keep additional information in the footer.
Focus on Visitor-Centric Content
Make sure your website content addresses your visitor’s challenges. Don’t just talk about how great your business is. Use simple, relatable language, almost as if you’re explaining it to a middle schooler. This helps visitors see you as an approachable expert.
Simplify Contact with Booking Tools
Instead of using a vague “Contact Us” form, I recommend integrating a calendar booking tool like Calendly. This lets visitors see your availability and book a time directly. It’s more direct and eliminates any guesswork, making it easier for potential clients to get in touch.
Avoid Social Media Distractions
Remove social media links from prominent areas like your top navigation or homepage. Keeping visitors on your site ensures they stay focused on your content and are more likely to take the next step toward becoming a customer.
Use Authentic Photos
Get rid of overly posed stock photos. Use natural, high-quality images or AI-generated photos that feel genuine. These images should capture the real experience of working with you, making your site feel more authentic and trustworthy.
Group Team Photos
Instead of detailed individual team bios, use a group photo on your “About Us” page. This shows real people behind your business without overwhelming visitors with unnecessary details. Clients care more about seeing a friendly, cohesive team than learning about individual preferences.
These actionable steps are low-cost but high-value improvements you can implement right away to start seeing better engagement and conversions on your website.
Quotes by Wiki Wayne
“It’s not just about what we can do right, it’s about having the instinct to pull back, to edit”
– Wiki Wayne
“You want attention on your call to action, your persuasive words, and the testimonials”
– Wiki Wayne
“Rather than making it all about how awesome you are as a business, turn your visitor into the hero”
– Wiki Wayne
“People just really value doing business with real people”
– Wiki Wayne
“Social media is up here at the very top of your sales funnel”
– Wiki Wayne
