Summary
- If you want to succeed in a specific niche, like pottery, focus on writing content for all keywords related to that niche, such as “how to fill a pot” or “how to make a pot.”
- However, simply ranking for general keywords like “what is a pot” might not make money because those searching for that might not be ready to buy or might not have much to spend.
- Focus on critical moments that lead a visitor towards a purchase, often called the sales cycle. This starts with awareness, followed by interest, consideration, intent, and ending with the purchase.
- Instead of creating many articles on broad topics, write targeted, high-quality content that addresses each stage of the buyer’s journey.
- Put in 200% effort in each article to push users further down the chain from awareness to purchase.
- By focusing on these specific stages, you’ll better meet search intent and drive more sales.
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How To Take Action
I would suggest implementing a focused content strategy to grow your business effectively and efficiently.
First, pinpoint your niche. For instance, if your niche is pottery, laser-focus your content on specific, relevant topics like “how to fill a pot” or “how to make a pot.”
Next, avoid general topics that might not convert into sales. For example, a broad article on “what is a pot” might attract visitors who aren’t ready to buy or don’t have the money to spend.
Map out the customer journey. Understand that the sales cycle includes awareness, interest, consideration, intent, and purchase. Create high-quality content for each stage. For example, starting with informative articles that raise awareness about the different types of pottery, followed by interest pieces like step-by-step guides, then move to comparison articles for consideration, and finally, detailed product reviews or buying guides to drive intent and purchase.
Put in extra effort in every piece of content. Don’t just produce a lot of articles; produce fewer but more targeted ones. Each article should aim to push the reader further down the sales cycle. High-quality, targeted content will better meet search intent and drive more sales.
By following these steps, you’ll create a cost-effective strategy that uses your time wisely and provides high value to your readers, all while steering them closer to making a purchase.
