Summary
- I run a website portfolio company called Lead Spring.
- Google’s helpful content algorithm update hit our sites hard, dropping profits by 42%.
- We rebuilt and got back to 80% of pre-update revenue.
- E-commerce SEO is now a major focus; it gets more traffic and the keywords are easy.
- I also make money through JV smart agency partnerships, working with local businesses in exchange for SEO expertise.
- YouTube is excellent for affiliate marketing and has been a surprising success.
Video
How To Take Action
Strategies to Implement for Small Business Growth and Personal Development
Focus on E-commerce SEO
A good way to start is by focusing on e-commerce SEO. E-commerce keywords are currently easy to rank for and bring in a lot of traffic. Start by identifying keywords related to your products or services that have a high search volume but low competition. Use free tools like Google Keyword Planner to find these opportunities. Then, optimize your website pages with these keywords in mind, ensuring each page answers the questions users are likely asking.
Utilize JV Partnerships
Consider forming JV smart agency partnerships with local businesses. This means offering your SEO expertise in exchange for a share in the business or a percentage of profits. This approach doesn’t require a high initial investment and can yield significant returns. Begin by reaching out to small businesses in your community that could benefit from better online visibility.
Leverage YouTube for Affiliate Marketing
Creating a YouTube channel for affiliate marketing is another excellent low-cost strategy. YouTube videos can drive a lot of traffic and provide a platform for recommending products and services. Start by creating content around topics you’re passionate about or knowledgeable in, then incorporate affiliate links in your video descriptions. Utilize simple tools like a smartphone camera and free video editing software to get started.
Recover from Setbacks
If you’ve faced setbacks, like the Google algorithm update hitting your website’s traffic, don’t get discouraged. Focus on rebuilding and improving your content to align better with the new requirements. Analyze what types of content are currently performing well and adapt your strategy accordingly. Incremental improvements can gradually regain lost profitability.
Prioritize Time and Efforts
Lastly, prioritize your time by focusing on activities that provide the most immediate value. E-commerce SEO and YouTube for affiliate marketing require minimal upfront cost and can yield quick wins. Build a schedule that allows you to consistently dedicate time to these activities.
Implementing these strategies can help a small business or individual grow with minimal initial investment and can adapt over time as the digital landscape changes.
