Summary
- Creating a small digital product can lead to recurring income, as proven by Jamie Wolfer who earns $110,000 per month from a $29 membership.
- Leverage your existing knowledge to solve specific problems with tiny digital products, typically priced under $100.
- Tiny digital products generate passive income and attract new clients for higher-priced services.
- Consider "light memberships" as a way to build community and recurring revenue, as Jamie Wolfer did, making it her main revenue source.
- Hosting a 90-minute workshop can lead to further high-ticket sales and is easy to record and sell repeatedly.
- Ebooks can serve as both a revenue source and a client-generating tool, much like how Michael Port's book transformed his business.
- Paid email newsletters, like Nicholas Cole’s, create regular touchpoints and engagement, but do require consistent content creation.
- An email course, such as Gina Hori’s, breaks down expertise into digestible lessons and runs on autopilot once set up.
- Mini courses focus on solving specific problems quickly and can be priced between $47 to $197.
- Templates can be very passive and highly profitable, with Thomas Frank earning over $2.5 million by selling productivity tools.
- Utilizing platforms like YouTube to promote your digital product can maximize sales, as demonstrated by Thomas Frank’s niche channel success.
Video
How To Take Action
I would suggest implementing a few simple and low-cost strategies to improve your business or personal growth:
Create a Tiny Digital Product
Use your current skills to solve a specific problem. This product should be easy to make and cost less than $100. You'll only need to spend a few hours creating it, but it can sell for years. For example, templates like productivity tools can be very effective.
Start a Light Membership
Consider starting a light membership. You don't need to be hands-on daily; providing pre-made content and checking in occasionally can create a loyal community. This can be a recurring income source, like how Jamie Wolfer earns $29 per month per member.
Host a 90-Minute Workshop
Run a brief, focused workshop on a specific topic. It can lead to high-ticket sales and be recorded for future passive income. You design a clear lesson plan and interact with attendees during the live session.
Write an E-book
Write an e-book that showcases your expertise. Like Michael Port, this can help attract clients and provide ongoing income. You can sell it on platforms like Amazon for wider reach.
Launch a Paid Email Newsletter
Offer a paid newsletter with regular, valuable content. It creates ongoing engagement with your audience, although it requires consistent efforts. Nicholas Cole’s success with his $50/year newsletter shows its potential.
Develop an Email Course
Create an email course that delivers lessons over time. It's set up once but runs automatically. This builds a routine for your subscribers and can lead to higher-tier service sales.
Promote Your Products on YouTube
Utilize YouTube to promote your digital products. Create videos that educate and solve problems, showcasing your products as solutions. Thomas Frank increased his template sales significantly using this method.
These steps are manageable and require minimal investment, but they offer high potential returns. Start with one or two tactics that best fit your skills and business goals.
Quotes by Wiki Wayne
"if you could spend just a few hours creating a simple small digital product that you could sell over and over again and if those sales added an extra $110,000 of completely passive income every single month what could that do for your business"
"these products are quick to make and they're typically priced under 100 bucks and can be sold repeated reply without much or any additional effort on your part"
"and the real beauty of tiny digital products is that they create passive income meaning you create it once and it keeps earning money for you"
"an email course is like a personal coach in your subscribers inboxes you know you take your expertise and you break it down into daily or weekly lessons delivering straight to their email"
"templates give people a structure to work with in instead of making them start from scratch and that's really valuable for people"
Full Transcript
if you could spend just a few hours creating a simple small digital product that you could sell over and over again and if those sales added an extra $110,000 of completely passive income every single month what could that do for your business wedding planner Jamie wolfer was able to replace her planning income with a simple $29 a month membership and productivity coach Thomas Frank has made over $2.5 million selling templates he made for free and I'm 100% sure that you've got a tiny digital product like these in you to so in this video we're going to talk about what exactly a tiny digital product is seven different types that are super easy and fast to make how much you can realistically charge for each and later on I'll even share the one strategy that's going to help you increase your sales 10 times over but before we get to the types of tiny products that you can make in your business what even is a tiny digital product and why would you want to make one well a tiny digital product is just something really small and easy to create that you sell online and it aims to help whoever downloads it accomplish something right it's about leveraging your existing knowledge or resources to create that product that solves a really specific problem for your prospective clients now these products are quick to make and they're typically priced under 100 bucks and can be sold repeated reply without much or any additional effort on your part and the real beauty of tiny digital products is that they create passive income meaning you create it once and it keeps earning money for you now this not only adds another Revenue stream to your business but also helps attract new clients who may then later want to hire you for your higher price Services essentially tiny products allow you to reach a broader audience provide value at a lower entry point and then establish that steady flow of income that supports your business even during slower periods but now let's take a look at seven of my favorite types of tiny products so that you can see which one might be right to add into your business the first one something that's going to allow you to help more people than you ever thought you could while building a loyal Community around your expertise and it doesn't even take a lot of work let me introduce you to the light membership wedding planner Jamie wolfer is the perfect example of how powerful this can be so she created a simple $29 per month membership that completely replaced her whole wedding planning income we Forex when we went subscription actually did well enough to get us a down payment for our first house that's right a lowcost repeatable product became her main source of Revenue now that may not be your goal you know you might just want to add some extra passive income to your client work but the point is this type of offer can be that profitable and here's the best part it's not as time consuming as you might think a light membership is all about building that Community with minimal interaction from you so in Jaime's case she provides wedding planning advice resources and support you know a lot of pre-made videos up front and they for couples and Brides to be she doesn't need to be Hands-On every single day but she's still delivering massive value to her members so I'd give light memberships a 6 out of 10 on the passive scale you do need to check in regularly and provide fresh content but it's not nearly as demanding as one-on-one client work it could even be as simple as just going in and answering people's questions for 20 minutes a couple times a week as for income potential we're looking at a solid 8 out of 10 with this one so with the right Niche and marketing you could easily hit five figures a month like jimie did and remember this is recurring Revenue it compounds over time as you add more and more members but maybe you're not ready to start creating monthly content yet well there is a tiny product out there that's going to allow you to show off your expertise get great feedback from your audience and build strong relationships with potential clients all in just 90 minutes this product not only brings Big Value to your audience but also serves as the perfect gateway to your H higher Ticket full service offers I'm talking about the 90minut workshop here's how it works you create a live Workshop focused on helping just a small group of people achieve a specific result for example if you're a social media expert you might host a workshop about you know how to create a month's worth of Instagram content in one day and during that live session usually on Zoom or something like that you get to teach your topic usually with the help of a slide deck then you answer questions you provide personalized feedback and really connect with your audience but the magic doesn't stop there so while you're running the live experience you can record it and then you turn that into an evergreen digital product that sells day after day without any additional effort from you on the passive scale I'd give this about a six out of 10 there is quite a bit of initial work in creating and recording the workshop not to mention getting the people to come live but once that part's done it can sell on autopilot so you might want to update it sometimes but that's really minimal compared to the ongoing profits that it can make you now for income potential we're looking at 7 out of 10 here while it's not recurring Revenue like you'd get from a membership these workshops typically sell for 27 to 97 bucks depending on the content's depth and Value Plus again they often lead to sales of your higher tier uh services but there's more than one way to package up your knowledge and help people people through your expertise this is business consultant Michael Port he was tired of the constant grind of finding new clients so he decided to package up his expertise into book yourself solid and man did it change the game for him so our next tiny digital product is an ebook or Audi book now what's so cool about ebooks is you can sell them on your own website sure but you can also put it up on Amazon that's what Michael did so suddenly he had this massive platform helping him get found by people that he would have never reached otherwise but it gets even better the book itself started bringing in a pretty nice chunk of change but the real magic this book became Michael's client generating machine people would read it love his ideas and think man I need more of this guy's help next thing you know they're signing up for his workshops joining his coaching programs or buying his online courses so we're not just talking about a product here we're talking about a whole new marketing funnel that can transform your entire business around it it's kind of like having a salesperson who works 24/7 never complains and makes you money even when you're not Landing big clients on the passive scale um I'd give this a 6 out of 10 it's a lot of work but once it's done it's done and for income potential I'd give ebooks an eight out of 10 when you factor in all the new client work that it can bring in for you so if you've got enough knowledge to fill a book don't sleep on this one it could be the game changer your business needs imagine turning your expertise into a premium product that just lands directly in your client's inboxes a product so valuable people are willing to pay for it month after month no we're not talking about your average run-of-the-mill newsletter we're talking about something far more powerful and profitable this is the paid email newsletter basically a VIP pass to all your best ideas and insights Nicholas Cole is a former top writer on Kora and he tapped into this gold mine with daily writing habits for just 50 bucks a year subscribers get five emails a week each one packed with lessons on improving their online writing and growing their influence so what sets this apart is the two-way commitment you know you're delivering consistent highquality content and your subscribers are investing in your expertise this creates a really unique Bond where your audience is more engaged and likely to do something with your advice it's also a great way to stay sharpen your field you know the regular writing schedule is going to keep you on your toes and the feedback you'll get back from your subscribers helps you refine your ideas in real time income potential I'd say six out of 10 but those small subscriptions can add up fast building up a steady stream of recurring ing Revenue now the biggest drawback of a paid newsletter is that it does require you to create new content consistently on the passive scale it's really only about a five out of 10 but what if you could create a series of emails just once and let them work for you automatically that's where our next product comes in the email course an email course is like a personal coach in your subscribers inboxes you know you take your expertise and you break it down into daily or weekly lessons delivering straight to their email Gina hori nailed this with her 30 days or less to virtual assistant success program but this approach isn't just for teaching VA skills it could be anything from you know 14 days to mastering watercolor techniques or 30 days to a clutter-free home what sets email courses apart is their ability to create those regular touch points with your audience it's not just about delivering content it's about building a routine and showing up over and over again for your students that's why this also works especially well to get higher ticket clients from your student Pool Plus email courses are just really flexible you know you can adjust the pace to suit your content and what your audience needs and it being over email it also makes it really easy to update it so you can keep your course fresh and relevant even as things change or whenever you learn new tricks you want to teach on the passive scale an email course is a solid eight out of 10 the email lessons can be really easy and straightforward to to right and once that's done and the automations are set up it pretty much runs itself for income potential I'd give it a 7 out of 10 you know while the course itself brings in some money the real value is going to be in how it can lead people back to your other higher ticket services and we still have the most profitable two product types coming right up email courses are great for staying in touch with your audience and then guiding them through a topic over time but sometimes people just want a fast easy Solution that's where mini courses come in a mini course is all about getting straight to the point so these are perfect for when you're audience needs to solve a really specific problem or learn a particular skill quickly unlike email courses that drip out content over days or weeks a mini course just gives them everything they need upfront so they can dive in and start using what they've learned right away for instance Brenan Dunn created a mini course called charge what you're worth which is specifically designed just to help Freelancers confidently set and negotiate their rates instead of overwhelming his audience with the bigger topics of how to start freelancing or how to get clients as a freelancer Brennan focuses in on Guiding them through pricing strategies in just a few short lessons then by the end of the course his students walk away with clear actionable steps for their next client project so to make a mini course just break down your knowledge into one to five short short video lessons each lesson should then tackle one specific problem or question that your audience has so on the passive scale mini courses score a solid seven out of 10 here they do take some effort to create but can keep earning money with a little upkeep once they're out there you can usually charge between 47 to 197 bucks depending on how much value you're packing in so I'd put the income potential at 8 out of 10 now I'm about to reveal the number one secret to selling 10 times as many of your tiny digital products in a minute but first let's see the type of product that has the most passive in potential out of the whole list you know sometimes you're working on something and you think man I wish I had a starting point for this that's exactly what templates are all about they're like giving out a head start for all kinds of tasks from designing stuff to organizing your work this is Thomas Frank and his story is pretty wild he started out teaching productivity tips but then he had this idea to sell templates he made using the free online productivity tool notion he focused on creating templates that solve real problems for people and get this Thomas made over $2.5 million selling them one of his templates called creators companion helps people manage their social media and their content creation his other one ultimate brain is for personal productivity so these templates give people a structure to work with in instead of making them start from scratch and that's really valuable for people so what's cool about templates is that they're super passive they don't take much time at all to create then once you make them you can sell them over and over again that's why I'm giving templates a nine out of 10 in the passive score as for income potential I'd say it's an8 out of 10 Thomas's business grew to making over $100,000 not a year a month now not everyone's going to hit those numbers but it shows what's possible and the best part is you can create templates for almost anything whether it's for keeping track of your fitness goals design or even wedding planning if you got expertise in an area you can probably turn it into some kind of a template and I did promise you the secret to selling your digital product like crazy well here's how Thomas did it he used the power of YouTube to promote his templates you know he created a niche Channel focused entirely and teaching people how to use notion that channel became the perfect platform to Showcase his templates and demonstrate their value by creating helpful educational content about notion Thomas built trust with his audience he wasn't just selling a product he was solving problems and this approach allowed him to naturally introduce his templates as solutions to the challenges that his viewers were already facing and what's really interesting is that Thomas's Niche notion Channel despite being a lot smaller than his main Channel ended up making a lot more money so it just goes to show you the power of targeting a really specific audience with a product that they need and making extra money from a tiny digital product is just one way that you can turn a YouTube channel into over 10 grand every single month and you don't even need a lot of subscribers to do it so next I want you to watch this video so you can get the whole story and sell way more of all your offers whether they be your core services or your tiny digital products you can even make money selling other people's stuff so click right here and I'm I'm going to show you how to turn just a handful of the right viewers into a six fig business see you over there
