Summary
Use AI for deep research instead of surface-level tasks like copy-pasting prompts. This can give you insights similar to a $15,000 marketing research project.
Invest in tools like ChatGPT Pro for deep research, which costs $200 per month, or try Google Gemini for free research capabilities. Both can save you significant time and money.
Understand your customers deeply by building documented customer personas. AI can examine forums, social media, and review sites to uncover the exact language and pain points of your target market.
Tailor your marketing strategies based on what deep research reveals. For example, a pet groomer learning about customer concerns can increase bookings by 30-40% by addressing those needs in their marketing.
Content marketing can generate three times as many leads for 62% less cost compared to traditional marketing. Use AI to help plan topics that align with both high search volume and your offerings.
Compile a marketing playbook that includes all your research, messaging, and customer insights in one document. This ensures consistent and effective communication across all platforms.
Create lead magnets that provide real value and align closely with your services. AI can help identify effective lead magnet ideas that are more likely to convert casual viewers into paying clients.
Use AI to find industry-specific service providers, saving time and improving fit. This can boost outcomes significantly compared to general service providers.
Conduct competitive research with AI to learn from your competitors’ strengths and weaknesses. Use this information to differentiate and improve your own service offerings.
Rely on AI’s deep research mode to make informed business decisions that minimize financial risks. This includes guidance on pricing, hiring, and expansion plans.
Start by finding out what language your customers use to describe their needs and desires with AI. This can guide your marketing efforts and improve customer connection and engagement.
Video
How To Take Action
I suggest using AI for deep research instead of simple tasks like copy-pasting prompts. This can unlock insights that would usually require an expensive marketing research project.
A good way to start is by investing in tools like ChatGPT Pro for deep research at $200 per month, or try Google Gemini's free version for a budget-friendly option. Both options can save you time and money compared to traditional research methods.
Understand your customers by building detailed customer personas. AI can help by exploring forums, social media, and review sites to uncover your target market's language and pain points. Use this info to tailor your marketing strategy. Like a pet groomer who addresses concerns about pet treatment could see a booking increase by 30-40%.
For effective content marketing, generate ideas with AI that align with high search volumes and your offerings. This approach requires less budget and thrice the leads compared to traditional marketing. Compile your findings into a marketing playbook, a master document to ensure consistent messaging across platforms.
Create valuable lead magnets with AI insights. They should align closely with your services to turn prospects into paying clients. AI can also facilitate finding specialized service providers, saving time and improving your outcomes.
Lastly, use AI for competitive research to learn from competitors and differentiate your offerings. This helps you make informed business decisions to minimize financial risks, such as whether to hire or buy new equipment. Start by using AI to discover the language your customers use to describe their needs. This deepens your marketing connection and boosts engagement.
Quotes by Author
"The real power is in something you've probably at least heard about, but almost no one's using, right? Deep research"
"Deep research reveals that most of your potential customers are really concerned with how groomers treat nervous pets"
"Content marketing generates three times as many leads as traditional marketing, and it costs about 62% less"
"Without clear pricing and easy online scheduling, your business could fall short of competitors"
"82% of small businesses go under because they run out of money for making bad calls"
Full Transcript
Most people are still using chat GBT like it's 2023. You know, using those copy paste prompts and writing surface level content and emails. But the real power is in something you've probably at least heard about, but almost no one's using, right? Deep research. I've discovered seven ways to use chat GBT like an actual strategist. Methods that give small service businesses a really unfair advantage. These aren't just workflow hacks, either. One of them helped me replace a $15,000 marketing research project, and the results were almost identical. In this video, I'll show you all seven research strategies, how much time and money they can save you, and exactly how to use them to market your business. But before we get there, I need to tell you how I figured all this out. So, this past year, I was sitting on a Zoom call with a really highly recommended copywriter, and she had just sent me this massive customer research report she made. So, you know, I'm flipping through all these pages of absolute gold, you know, detailed customer personas, the exact words that my ideal clients were using, all their objections before buying, and this whole messaging framework that just tied everything together. So, I look up at her and ask, "How did you put all this together?" She gives me a little smile and says, "Over 80 hours of research, talking to your students, digging through forums, analyzing interview transcripts, combing through all kinds of reviews. That's why it costs what it costs." And that cost, not for nothing, was 15 grand. And as much as that was, the price tag felt worth every penny at the time. But fast forward to last month, pretty much every big AI player introduced their own version of deep research mode. So that basically makes AI act like a researcher who doesn't just do Google searches, but also thinks through the steps and finds everything that you need, usually putting together over 20 pages of really detailed research. It's a giant step up from where we were before. So I bit the bullet and I paid for the $200 a month ChatGBT Pro plan to get extended access to deep research. But you can try the limited version on the $20 plan or you can use Google Gemini to do the same kind of research for free. Anyway, I asked AI to do the same research that the expensive consultant did. What happened next literally gave me goosebumps. You know, Chad GBT gave me the same level of insights that I'd shelled out 15 grand for. And it did it in minutes, not months. I was like, "Wait a minute. Did I just get $15,000 worth of marketing data for the cost of a Chat GBT Pro subscription? And that's when it hit me. We're in this totally new world right now where small businesses like yours and mine have instant access to all the information that used to be reserved for big companies with deep benches and even deeper pockets. AI is about to change everything, and I'm going to show you how. Let's start by understanding your customers. When you run a business, it's never enough to look at things just from your side of the table. If you don't take the time to fully understand your leads and the way that they talk about their pain points, you're basically marketing with a blindfold on. Research shows that 71% of successful companies have documented customer personas. I would argue that that's the reason they're successful to begin with, but honestly, the old way of getting that information was brutal. you know, hours of research and interviews or sending out surveys hoping people might actually fill them out. Spoiler alert, they usually don't. Then sorting through all those replies to search for patterns is tedious and the whole time your own assumptions could be clouding your judgment. But with deep research mode, AI can study your target market for you. All you have to do is ask it to check out real forums, social media pages, and review sites to find the exact words that people use when talking about their problems and their dream outcomes. So, in about 20 minutes, you could be looking at your perfect client avatar. You won't just get basic demographics like age and location. You're also going to get psychoraphics which clue you in on how they think. So, imagine you're a pet groomer and deep research reveals that most of your potential customers are really concerned with how groomers treat nervous pets, right? So, knowing that, you could create a marketing campaign that directly addresses that worry and then your bookings could increase by 30 to 40% in just a few months. Learning to speak your client's language gives you a crazy competitive advantage. The only catch is that you have to know how to use it. I don't know if you know this, but content marketing generates three times as many leads as traditional marketing, and it costs about 62% less. Those numbers get even better when you create content around topics that are going to connect the most with your prospects. Before AI, you had two options. Spend hours searching for topics yourself or pay someone to tell you what's going to work. Neither option is great for a busy and broke small business owner. I get it. But now with access to deep research mode, I get tons of ideas and I've been using it to plan content for my YouTube videos like the one you're watching right now. All I do is I ask GPT to give me topic ideas that hit three critical points. High search volume, reasonable competition levels, and a clear overlap with my paid offers. Then I just dig deeper and I ask it to research each topic from my ideal viewer's perspective. And now I know that perspective from doing the last step. Let's say you're an orthodontist. So instead of releasing, you know, random videos about braces, you could ask AI to suggest topics based on what patients are actively looking for, like how much braces cost or the pros and cons of Invisalign. Then add a personal touch with your own opinions and stories, and you can get AI to write a solid first draft. And in just a few minutes, you're going to be able to answer all the questions people are asking before they ever even reach out to you in person. Then you just need to put everything you've learned into one document, your marketing playbook. It's basically this one big master document that has all of your customer research, your key messaging, the words that sell your stuff, and the exact ways that you should talk about your business all put together in one place. That way, whether you're writing an email or you're posting on social or you're creating an ad, you stay nice and consistent and you speak directly to what your customers actually care about. Until now, creating something like that took a huge time investment. Or you could spend a big chunk of your budget to hire a really expensive analyst or an agency like I did. But Chad GBT's deep research mode puts all that same data right at your fingertips on demand and compiles it into one document at a fraction of what I paid. With your marketing playbook in hand, you can focus on turning your new audience into leads. And the best way to do that is by offering something that they can't resist. Lead magnets are free resources that you offer in exchange for their contact details. So the best ones end up turning those prospects into paying customers. When done right, they can boost lead generation by up to 55%. The problem is that most businesses don't know what their customers really want. So they end up creating content that has very little to do with their paid services or it's just something that no one really cares too much about. Think of lead magnets as appetizers. So a good one gives people a taste of what working with you would actually be like. Chat GBT's deep research mode can give you ideas for practical options. For example, a wedding planner might think about offering some kind of a checklist to help brides plan for the big day. But deep research might show that those kinds of downloads rarely turn into actual clients. Instead, it might suggest a guide on creating a Pinterestw worthy wedding without overspending. And who's the ultimate resource to keep brides budgets in check? Wedding planners. Then, by following up with helpful emails, the casual viewers who grab your guide can be turned into paying clients. As your income grows, you should be thinking about expanding your team and improving how you work. Every small service business needs specialized support, but in a perfect world, you want contractors and consultants who have worked with companies like yours. And sure, you could try Google to find it, but that still involves you visiting each website that pops up and then vetting them all, trying to decide who moves on to the next round. And even if you get referrals, the connections aren't always ideal. I remember a couple years ago after doing my own taxes for years and by doing my own taxes I mean Turboax online I finally decided to hire my first real accountant. So I knew I wanted someone who specialized in YouTubers and course creators just so that they would know things like you know what deductions I specifically could take. And after asking around for a while I finally got referred to one and they completely dropped the ball on me. But with AI's deep research mode, finding the right service providers is way easier. It's like having a well-connected friend who always knows a guy. It can scan through those industry directories, review sites, and forums to find those providers who specialize and understand your unique situation. You know, a landscaper who needs a website could ask Chat GBT for a list of talented designers with proven experience in outdoor services. And then by hiring someone who understands the seasonal promotion strategies and knows exactly which pricing packages work best, the resulting site could bring in 40% more leads than you'd get if you went with a jack-of-trades designer. It's also really important to check out what your competition's up to so that you don't miss any opportunities or repeat their mistakes. Luckily, deep research mode can handle competitive research, too. It's like a detective ready to report on everything that everyone in your niche is doing, right or wrong. 98% of people are going to read online reviews before ever booking any contractors. So, you can ask ChatGBT to scan real reviews, websites, and articles to just gather all of those strengths and weaknesses and pricing strategies and customer feedback, and it's going to organize it all for you. Imagine you just started an HVAC repair company in a crowded city. AI can analyze your top five competitors in your area and it might find that most companies have good skills, but customers often complain about unclear pricing and scheduling problems. And this feedback lets you fill in those gaps. You know, adding things like clear pricing and easy online scheduling will position your business to stand out from other contractors. By finding where your competition falls short, you can turn those market weaknesses into your advantages. within 6 months. Your unique selling points could help you capture, you know, 10 to 15% of the market, even if you're brand new. Going with your gut might work out, but then again, it can really mess things up. So, did you know that 82% of small businesses go under because they run out of money for making bad calls? Chad GBT has looked at thousands of businesses just like yours, and it can give you pretty solid advice on stuff like pricing, when to hire someone new, or if you should be expanding. Just tell it about your business and what you're trying to do. You know, where you're at right now, what you're thinking about doing next, and the AI is going to look at your situation, apply what works for businesses like yours, and give you suggestions that actually make sense. Let's say you're a home renovator and you're thinking about dropping, you know, 20 grand on equipment for finishing basements. The research might tell you that renting equipment makes more sense for you now. You know, taking it slow could keep more cash in your pocket while still letting you grow when you're ready. This is exactly the kind of practical info that you need every day to make good choices, avoid big mistakes, and stay ahead of other businesses in your area. And if you're not sure where to start with these seven use cases, I recommend starting with this video right here, where I'm going to show you exactly step by step how to find those magic words your customers are already using in their own heads to describe their problems and what they want. So for the step by step, click right here and I'll show you everything. See you right there.
