“Which AI tool for business analytics do you find most user-friendly for non-technical team members? How has it improved collaboration across departments?”
Here is what 6 thought leaders had to say.
Looker Studio Transforms Non-Technical Teams with Simple Dashboards
I really like using Looker Studio. It’s simple for non-technical teams because you just connect your data, drag things around, and build reports without needing to code. When I first started using it, I was nervous it would feel too technical, but it didn’t. Even teammates from content and social media could jump in and understand the numbers without extra help.
Before, we’d sit in long meetings explaining performance. Now, everyone just checks the shared dashboards. People bring better ideas to the table because they understand what’s working and what’s not. It cuts down back-and-forth and makes teamwork feel smoother.
Natalia Lavrenenko, UGC manager/Marketing manager, Rathly Marketing
Tableau Empowers Non-Technical Teams with Intuitive Analytics
The most user-friendly AI tool for business analytics that I’ve used is Tableau. It’s intuitive enough for non-technical team members to create their own reports and dashboards without needing to rely on data experts. The drag-and-drop functionality makes it easy to visualize data, even for those with little technical knowledge. It has significantly improved collaboration across departments, as team members from sales, marketing, and operations can access real-time insights and share their findings quickly. This streamlined approach leads to faster decision-making and a more data-driven culture within the organization.
Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER
Tableau’s AI Features Break Down Data Barriers
The AI tool I find most user-friendly for non-technical team members is Tableau, with its AI-driven features like Explain Data and Ask Data. It lets users type natural language questions and instantly get visual answers, which lowers the barrier for those without coding or deep analytics skills. In my experience, this has improved collaboration tremendously because marketing, sales, and finance teams can explore data independently and come to meetings better prepared with insights. Instead of relying solely on data specialists, departments engage more proactively, which speeds up decision-making. Tableau’s intuitive interface and AI support create a common language around data, reducing misunderstandings and making cross-functional projects smoother. It’s not just a tool for analysts anymore—it’s become a shared asset that empowers the whole organization to harness analytics confidently.
Nikita Sherbina, Co-Founder & CEO, AIScreen
Sisu Data Reveals Key Insights Without Coding
One tool that quietly changed our internal reporting rhythm is Sisu Data. It’s not flashy, but it digs through complex datasets and tells you what’s actually driving performance—like why leads spiked in Q2 or why bounce rates vary across campaigns. Our operations lead, who has zero coding background, now runs weekly reviews with insights that used to take our data analyst hours. It’s made cross-departmental syncs way smoother because now everyone comes to the table with the same understanding, no data translator needed. For a marketing agency juggling both creative and analytical minds, that’s been a game changer in keeping strategy grounded and agile.
Eugene Leow Zhao Wei, Director, Marketing Agency Singapore
Notion AI Translates Complex Data into Plain Language
Notion AI stands out as one of the most approachable tools for non-technical teams. It’s not a traditional business analytics platform, which actually makes it more effective in certain cases. Instead of showing rows of numbers, it turns raw data from tools like HubSpot, GA4, or Meta Ads into natural language summaries that are easy to understand. So a marketing coordinator or designer can glance at a page and instantly get a sense of how things are performing without digging into dashboards or spreadsheets.
This shift has really helped with cross-team alignment. Before, departments worked from separate reports in different formats, each with their own priorities. Now everything lives in one shared workspace, and weekly updates are automated using Notion’s AI blocks. So people from content, product, or design can all see campaign performance in plain terms. They know what’s working, what’s not, and where to focus next.
Tools like Tableau or Power BI are powerful, but they usually need a dedicated data team to set up and manage. So for teams that need to move quickly, clarity and accessibility matter more. Notion AI gives just enough structure without overwhelming anyone. Because of that, decisions happen faster and there are fewer meetings. Everyone stays on the same page, both literally and in terms of direction.
Josiah Roche, Fractional CMO, JRR Marketing
Power BI Bridges Technical Gaps with AI Features
One AI tool I’ve found incredibly user-friendly for non-technical team members is Microsoft Power BI, especially when paired with its AI-driven features like natural language Q&A and smart insights. It strikes the perfect balance between powerful analytics and ease of use, making it accessible even to team members with no background in data science or SQL.
What makes Power BI stand out is its intuitive interface and drag-and-drop functionality, which allows marketing, sales, and operations teams to explore dashboards, visualize data, and uncover trends without needing to rely on the data team for every small request. The built-in AI features, such as anomaly detection and “Explain the Increase/Decrease,” help non-technical users quickly understand what’s happening in the business—and why.
This has significantly improved cross-department collaboration. Teams can now come to meetings with data-backed insights rather than just opinions. For instance, our marketing team can analyze campaign performance in real time, while our product team uses usage dashboards to decide which features to improve. Everyone speaks the same language—data—which accelerates decision-making and fosters a more strategic, aligned culture.
Kaushal Kishor, CEO, Clearcatnet
