Summary
- I focus on generating revenue through SEO rather than just traffic. Use keyword research to find keywords with buying intent.
- Begin with the end in mind when planning your content strategy; aim for keywords that will drive revenue and sales, not just traffic.
- Use “anchor text cycling” to build a natural and diverse anchor text profile, rotating through exact match, unoptimized, and generic anchor texts.
- Track your page rankings over 1 to 3 months and adjust your strategies if needed.
- The “relevancy pyramid” prioritizes link opportunities by relevance over metrics like DA or DR. One good link from a relevant site is better than many low-quality links.
- Build links to valuable assets first, then internally link to commercial pages.
- Create free, simple tools or software using ChatGPT to attract backlinks. Single-use tools work best for this purpose.
- Leverage existing data to create curated resources that attract backlinks. Original data is best.
- Long-form content tends to get more backlinks. Aim for content around 7,000 words for strong results.
- Use the “predictive links technique” by creating superior content around the same topics your competitors attract links for, then reach out to those linking to your competitors.
- Recreate dead content by finding expired domains with backlinks, creating better content, and reaching out to the sites linking to the dead pages.
- Splinter your content by creating new, highly focused content for keywords where your site is ranking poorly. Check existing top-ranking pages for guidance.
Video
How To Take Action
I would suggest implementing some simple but powerful strategies mentioned in the transcript to boost your business or personal growth initiatives. Start with low-cost and high-value items that don’t require much time or money.
Focus on Revenue-Generating Keywords
- Keyword Research: Instead of going for keywords that bring tons of traffic, focus on those with buying intent. Use tools like Google Keyword Planner to find these keywords and create dedicated pages for them.
- Content Planning: Begin with the end in mind. Think about which keywords will drive sales and structure your content around those. For example, if you’re targeting “SEO training,” write supportive content like “Is SEO a good career?” to help drive traffic to your main page.
Anchor Text Cycling
- Anchor Text Diversity: Start with exact match anchor text to establish topic relevance. Then, use diverse variations like branded, generic, and unoptimized anchor texts. This makes your link profile look natural.
- Monitor and Adjust: Track your rankings over 1 to 3 months. If you’re not seeing progress, reassess your strategies. Sometimes the issue is the website’s overall authority or the quality of backlinks.
Use the Relevancy Pyramid
- Prioritize Relevant Links: Instead of focusing on high-DA or DR sites, prioritize sites that are directly relevant to your niche. A super-relevant link is worth more than a bunch of less-relevant ones.
- Internal Linking: Drive links to valuable assets like blog posts or tools and internally link these to your commercial pages. This enhances the flow of link equity.
Create Free Tools
- ChatGPT for Tools: Use ChatGPT to create single-use tools that are easy to build and can attract backlinks. These can be something as simple as a word counter or another niche-related tool. It doesn’t require extensive coding knowledge.
- Embed and Share: Once created, embed the tool on your website and share it in relevant forums and social media.
Leverage Existing Data
- Curated Resources: Use existing data and turn it into curated resources. For instance, gather studies supporting your claims or industry insights, and turn that into a comprehensive guide or blog post to attract backlinks.
- Original Data: If you can, create original data. This can be in the form of surveys or unique insights that are likely to get shared and linked by others.
Long-Form Content
- Write In-Depth Articles: Aim for 7,000 words or more for your primary articles. Longer content tends to attract more backlinks. Make sure it’s detailed, well-researched, and provides immense value.
By following these steps, you can significantly enhance your online presence, drive more revenue, and achieve personal or business growth efficiently.
Quotes by Wiki Wayne
“SEO is nothing more than a means to an end and the end is more traffic leads and sales”
– Wiki Wayne
“You need to become obsessed with generating revenue and that all begins and ends with keyword research”
– Wiki Wayne
“I recommend beginning with the end in mind and building your content strategy to support the keywords that will actually drive Revenue”
– Wiki Wayne
“Relevance is King when it comes to link building”
– Wiki Wayne
“Create more long form content for example if you examine what pages have attracted the most backlinks on my website goo.com you’ll see that they are all of my longest pieces of content”
– Wiki Wayne
